Source: Adobe Systems Inc, 2013

Estimated Thanksgiving Web sales this year, up 21 percent from 2012.

$1.1

BILLION

Source: Georgetown Institute for

Consumer Research, 2013

50%Consumers will spend

…of their holiday budget on Thanksgiving-season sales and promotions.

Source: American Farm Bureau Federation, 2013

…less on Thanksgiving feasts this year.

$0.44

Americans will spend

Source: National Retail Federation, 2013

…of all Americans will shop on Thanksgiving.10%

Source: Placed, 2013

46%….of Thanksgiving shoppers will buy items online.

Source: DDB Worldwide, 2013

57%…of shoppers think that the best holiday sales deals happen during the weekend of Thanksgiving.

Source: Accenture Holiday Shopping Survey, 2013

41% …of surveyed

Americans say they will not shop on Thanksgiving, will spend time with family.

Source: Accenture Holiday Shopping Survey, 2013

76%…of shoppers say discount retailers are the top destination for Thanksgiving shopping.

Source: Accenture Holiday Shopping Survey, 2013

36%…of holiday shoppers plan to shop before midnight on Thanksgiving Day.

Source: Asurian, 2013

62%…of surveyed smartphone owners plan on using shopping apps on Black Friday.