pygmalios analytics - cisco 11.1 · real-time analytics & data-driven management google...
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Pygmalios Analytics - Cisco 11.1.2017 Proud partner of CISCO
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Problem: Brick-and-mortar stores vs E-commerce analytics
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E-commerce9%
Brick & Mortar91%
91% of the market has close to non customer behavior analytics
Retail revenue share vs. customer analytics utilization
Knows everything about customers as-it-happens. Has many free customer analytics tools.
Knows nothing about customer behavior and shopping habits. Has no
customer analytics tools.
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VS
Ex-post surveys & Mystery shopping
Real-time analytics & data-driven management
Google Analytics pre kamenné prevádzkyProblem: Expensive ex-post survey vs real-time analytics
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Artificial intelligence
Sensors & future sensors
Real-time app, reports, alerts
Pygmalios Analytics
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Why CISCO & Pygmalios ?
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+
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Retail analytics history
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What we could analyze and manage on recent video?
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• Queue monitoring
• Demography
• Staff optimisation
• Loyalty
• Stock supply problem
• Poor quality service
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Future of data-driven retail managment - App preview
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Customer’s routes
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Customers decisions
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Conversion and visits per product category (1,5m accuracy)
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Queue monitoring
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Stay time
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Occupancy
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Compare anything
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Passer-by
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Contracts with several global brands. Talking to many more.
Contracts & paid pilots
“Based on Pygmalios Analytics reports we have planned several changes and plan to update our shop windows
in all locations of Mango stores in Slovakia”Marek Knutt, Marnett, Mango Frachise Stores
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Real case studies:
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Česká pošta - Example for default analytics
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1. Free WiFi + Splash screens 2. Wifi analytics
• Visits, Returning visitors, Customers typology • Occupancy & Queue monitoring • Demography • Cross-country benchmarking
3. Social marketing 4. Real-time public information about occupancy
and queue length for customers
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What is it good for?
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1. Tackle customer satisfaction 2. Increase the turnover 3. Optimise costs 4. Make data-driven decisions 5. Improve customers experience
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Thank you