- the Winners’ Way ‐赢家的选择

1 Survey was conducted in March 2007 调查在2007年3月进行2 Source: Google Analytics, September 2009 资料来源：谷歌分析，2009年9月

The horseracing community has grown through the years and the sport has never been more exciting – now with race telecasts from Hong Kong, Malaysia, Europe and Australia, and with Singapore hosting one of the most expensive races in the region, like the Singapore Airlines International Cup with $3,000,000 prize money.

Moving beyond just a punters’ game, a recent survey by the Nielsen Media Company1 on all Singapore racegoers reveals some very interesting facts about racegoers today: -

ˆ 27% of racegoers are PMEBs (Professionals, Management, Executives and Businessmen).

ˆ More than 25% of racegoers have a household income of S$5,000 and above – with 7% of the total race going population earning more than S$10,000 monthly.

ˆ Nearly 20% of all racegoers spend more than $500 per race day, and more than 50% spend at least $100 per race day – a whopping $624 million a year of bets in Singapore horseracing!

For more than 30 years, PUNTERS’ WAY has been and is still the choice source of information for racegoers in Singapore. Based on the Nielsen Survey, PUNTERS’ WAY is read by 8 out of 10 racegoers in this burgeoning industry and the profile of our readers might come very interesting and surprising: -

ˆ Nearly 25% of PUNTERS’ WAY readers own more than one property.

ˆ More than 25% of PUNTERS’ WAY readers drink at wine bars/clubs at least once a week.

ˆ More than 30% of PUNTERS’ WAY readers dine at restaurants at least once a week.

ˆ About 50% of PUNTERS’ WAY readers travel overseas (excluding Malaysia) more than twice a year.

Racing beyond just a printing media, PUNTERS’ WAY also has a premier web-portal, www.winner21.com, that receives more than 1,000,000 page views and 30,000 unique visitors2 every month. Together, PUNTERS’ WAY and Winner21 becomes a key medium to reach out to your audience in this Sport for Kings!

新加坡的赛马圈子日益扩大，而这项运动也越来越刺激

有趣，因为马迷现在可以观看香港、马来西亚、欧洲和澳洲

的直播赛事。不仅如此，新加坡也主办其中一项奖金最高的

区域赛事-奖金高达3百万元的新航国际杯。

赛马渐渐地不再局限于赌博，根据尼尔逊媒体研究公司

(NielsenMediaCompany)最近对新加坡马迷所作的一项调

查，我们发觉了一些有趣的现象：-

ˆ 27%的马迷为PMEB(专业人士、管理阶层、行政人员和商人)。

ˆ 超过25%马迷的家庭收入在5,000元及以上-7%的马迷每月收入超过1万元。

ˆ 差不多20%马迷每个赛马日会投注超过500元，而超过50%马迷每个赛马日会投注最少100元-为新加坡赛马

每年带来庞大的6亿2,400万元投注额！

在过去30多年来一直并依然是最受新加坡

马迷欢迎的赛马资讯刊物。根据尼尔逊的一项调查显示，在这

个急速发展的领域中，每10个马迷就有8个争阅

而我们的读者群统计也令人感到诧异和有趣：

ˆ 差不多25% 的读者拥有超过一个产业。

ˆ 超过25% 的读者每周最少一次在酒吧或

俱乐部消费。

ˆ 超过30% 的读者每周最少一次在餐馆用

餐。

ˆ 约50% 的读者每年出外旅游超过两次(不

包括马来西亚)。

力争上游，超越平面报道，成立了首要的

赛马资讯网站www.winner21.com。这个网站每月吸引超过

100万页览次数及3万名访客。 及Winner21可以

在这项王者运动中，成为你接触目标客户群的重要媒介！

PUNTERS’ WAY and Winner21 take up 81% of total readership of racegoers.

读者及Winner21用户占马迷总数的81%

A higher than average of 60% of PUNTERS’ WAY readers own a credit card and 6% have a country club membership. A whopping 41% own a car in their household.

平均超过60%的 读者拥有一张信用卡；6%拥有乡村俱乐部会籍；而家庭拥车的百分比达到41%之多。

814

38

39

ANY PUNTERSʼ WAY READER

0

20

40

60

80

100

%

Any PUNTERS’ WAY Reader

Winner21.com onlyWinner21.com

bothWinner21.com及

PUNTERS’ WAY per mth only读者

CREDIT CARD OWNED 拥有信用卡比例

Any Credit Card任何信用卡Classic经典卡Gold/Premium金卡/优质卡Platinum白金卡

Others其他Black card黑卡Corporate card商务卡Ladiesʼ card女士卡

%

0 20 40 60 80 100

2

1

2

9

14

18

26

59

PUNTERS’ WAY readers are more likely than the average race-goer to be PMEB, and stay in high-end HDB. A higher-end group (PMEBs) with close to 3 in 10 and 11% staying in private dwelling.

中的PMEB人士比例较高，他们多住在高端组屋。这些高入息人士(PMEB)在每10人中就有3人，其中11%读者住在私人住宅。

Majority of PUNTERS’ WAY readers hold average personal and household income (more than half have a household income between $1-5K, more than 40% earn 1-3K monthly). However, a high-end group exists (1 in 4 have HH income 5K+,8% earn monthly income of $5K+)

大部分 读者拥有中等个人收入及家庭收入(超过半数的家庭收入为$1,000至$5,000，超过40%每月赚取$1,000至$3,000)。可是，其中也不缺乏高收入组别(4个里有一个的家庭收入为$5,000；8%的个人每月收入为$5,000以上)。

MICA (P) 061/07/2008 $4.00

PPS 588/01/2009 (020033)

RM5.00

610.1.09

M6

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霹雳赛期第四天第三十三辑

4 rm 4房式

1-3 rm 1-3房式

Landed 有地住宅Condo/Pte Apt/EC 私人公寓/行政人员公寓

HDB 5 rm/HUDC/Exec5房式/公寓式组屋/

中等入息公寓

36%

23%

5% 6%

30%

$3,001 - $5,000

$5,001 - $8,000$8,001 - $10,000

$10,001 - $15,000

Abv $15,000$15,000以上

Refused 拒绝接受调查

$1,000 & below$1,000及以下

$3,000

27%

15%5%

4%

2%

4%

8%35%

Blue Collar 蓝领

Biz 商人

Exec 行政人员

PM 专业管理人才

Student/NS 学生／国民服役人士

Unemployed 失业人士

Retired 退休人士 Housewife 全职家庭主妇

White Collar 白领

35%

14%

3%

15%

0%

4%10% 3%

16%

Effective 1 June 2009PUNTERS’ WAY (Singapore)

Material deadline

Full Colour 3 weeks before publication date Black & White 1 week before publication date

If a copy is not received by the copy deadline, the publisher reserves the right to repeat a previous advertisement of the same size or fill the space at its discretion.

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Due within 30 days from date of invoice. All payment are to be made in Singapore currency. Cheques should be crossed and made payable to Pioneers & Leaders (Publishers) Pte Ltd.

The agency and/or advertiser is responsible for the entire contents and subject matter of the advertisements published. The publisher accepts no responsibility whatsoever for the contents and subject matter of the advertisements. In view of the publishers acceptance of such advertisements for publication, the agency and/or advertiser will indemnify the publisher without limita-tion against any claim or suit arising from the contents or subject matter of the advertisement. The publisher will not be liable for any loss or damage owing to the failure of publication of any cause whatsoever, nor does it accept liability for errors in any advertisement published, nor its failure to appear on specified date. The publisher reserves the right to omit, suspend or reject any advertisement.

Circulation (per issue)

Singapore 30,000 Malaysia 20,000Winner21.com 1 million pageviews

Frequency Three times a week (Friday, Saturday & Sunday)

Language

Separate English and Chinese editionsAd appears in English and Chinese editions at one cost.

Size A5 (150mmW x 215mmH)

Retail price Singapore S$4.00Malaysia RM5.00

Agency commission

The accredited advertising agencies will receive 15% of the gross amount billed. (For print ads only)

Booking deadline

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The magazine’s size after trimming is 150mm(W) x 215mm(H). For full page bleed advertisement, please allow 3mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.

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PIONEERS & LEADERS (PUBLISHERS) PTE LTD

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FULL PAGETrimmed Size150mm (W) x215mm (H)Type Area

135mm (W) x195mm (H)

HALF PAGEHorizontal

1⁄5 Front CoverTrimmed Size150mm (W) x

44mm (H)1⁄5 Pg (ROP)

Type Area135mm (W) x

38mm (H)( all around 3mm )

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Full Colour Singapore Malaysia Singapore / Malaysia

S$ S$ S$

Centrespread 3,300 2,970 4,705Full Page - Back Cover 2,000 1,800 2,850Full Page - Inside Front Cover 1,800 1,620 2,565Full Page - Inside Back Cover 1,650 1,485 2,350Full Page - R.O.P 1,450 1,305 2,0651/2 Page - Horizontal 950 855 1,3551/5 Page - Front Cover 500 450 7151/5 Page - Horizontal - R.O.P 250 225 355

Black & White

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