pulse2014 1049

© 2013 IBM Corporation

Analyst Insight: Optimizing a Mainframe Infrastructure Real-Time in the Cloud – A View of the Age of the Customer Trends

Phil Murphy, VP & Principal Analyst, Forrester Research Rich Edwards, Manager, Cloud and Smarter Infrastructure System z Product Management

#ibmpulse #mainframe

SZM-1049

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© 2013 Forrester Research, Inc. Reproduction Prohibited

Making Leaders Successful Every Day


Optimizing Mainframe Infrastructure Real-Time in the Cloud - A View of the Age of the Customer Trends

Phil Murphy, VP & Principal Analyst

February 24, 2013

© 2013 Forrester Research, Inc. Reproduction Prohibited © 2013 Forrester Research, Inc. Reproduction Prohibited 4

Agenda

› The Age of the Customer is upon us

› Disruptive change is the new normal

› You ain’t seen nothin yet!


Agenda





Source: October 10, 2013, “Competitive Strategy In The Age Of The Customer” Forrester report

Change through the ages, accelerating rapidly


Four uber-trends power the latest age …

4) To optimize customer

experiences

1) Mobile enables social …

2) To digitally disrupt industries

Age of the Customer

3) Generating big data / analytics

Business-as-usual (therefore, IT as usual)… is a myth!


Today’s mobile, social customers …

› Want what they want, when they want it: • Demand immediate, simple, in-context service

• Go elsewhere if they don’t get it

• Can sing your praises (or trash you) to millions, instantly, with global reach, 24 X 365

• Force you to: › Adopt new platforms and technology

› Accelerate development and deployment

› Scale, collect, and protect data like never before


Agenda





Accelerated, continuous change is the new norm

› We’re collecting data from devices that didn’t exist a few years ago

• Data about the txn has more value than the txn itself

• Omni-channel – Who did what, when & why?

› Mobile development requires new methods & tools • A minimum-viable-product (MVP) focus, and an agile approach

• Testing across multiple device-types (phones, tablets, etc) A/B and multivariate

• Continuous deployment and delivery

› The need for speed with agility has never been greater … • A runaway train is speedy … but unsafe


At some point in your future …

› Born-in-cloud competitors: Will arise in a matter of months to threaten mature business models …

› Production deployment: Will release to production every few seconds, and deploy new sites within minutes

› Testing in production: CTOs won’t laugh at the idea of developers who want to “test” code in production


“The future is already here … it’s just not evenly distributed” — William Gibson

› Born-in-cloud: Uber went from $0 to over $100 million revenue in just 4 years

› Deployment: Etsy deploys API changes in 18 seconds, new website in <150 seconds

› Testing: Netflix is testing in production ~30% of NA Internet traffic

› eSurance, Quicken Loans, virtually every industry


Driving four big changes in every firm …

Application change

Organizational change

Platform change

Process change

In the pursuit of attracting, delighting and retaining customers


New system-types generate Omni-channel data › Systems-of-record (SoR) use fixed-format files & DBMS

• Mainframe / Unix / Web

• Sources-of-truth and record keeping

› Systems-of-engagement (SoE) generate new forms of customer data

• Mobile / Web apps that track customer behavior

› Systems-of-operation (SoO) instrument the world

• Sensors, safety, convenience

› Omni-channel apps create mountains of data

• Map / reduce, SQL, NoSQL


Plan

Analyze

Code

Design

Test

Implement

Project idea approved

Degree of certainty

Low

High

Waterfall development = decidedly not speedy enough

All / most requirements written here

Means change here is wasteful and expensive

Waterfall development happens over a year or more, delivers its payload at the end … not fast enough for SoE / SoO / AoC

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 …


Mobile apps demand an agile development approach

Define minimum viable product

(MVP) & sprints

Project Idea Approved

Time

Degree of certainty

Benefits • Scope and degree of uncertainty is bound by / limited to the sprint • Impact of (late) change is minimized to sprint •Early testing and feedback keep it on track

Low

High

Early, regular flow of working code over time builds trust

No big-bang ugly surprises

Feedback loop = option to pivot

Sprints create time-boxed deliverables

Working code in small chunks

Test, deploy, assess & adjust

Sprints create time-boxed deliverables

Working code in small chunks

Test early, deploy, adjust


Agile dev exposes new ecosystem issues

› Small-batch chunks of working code – that’s good!

› Early agile created water-scrum-fall – that’s bad › “Working code” piles up awaiting test

› Code delivers value when it reaches customers

› It’s still too long from tested code to “working in production”

› It still takes too long for feedback from actual customers

› DevOps brings automation – that’s good! › Automated test, build, deploy processes

› Fast customer-feedback loops


› Social + mobile trends change the way customers / clients interact with us and each other

• Mobile apps give customer voices the power of global reach / influence

• Mobile apps will drag your systems-of-record toward (more) continuous delivery

› Analytics against traditional and unstructured data and feedback

• Lean Start-up thinking as applied to your products and services

• Feedback loops inform SDLC, guide feature dev and testing

› Cloud enables Mobile / Analytics to scale

• Leverage public, private and hybrid cloud to maximum advantage

What do the four uber-trends mean to you?


Agenda





In the second half of this decade … look for … 3) Develop only core / differentiating apps

• As loosely-coupled services, exposed via APIs

• Orchestrate first, build what you must

2) Business-in-a-Box apps ecosystems resident on #1

• Apps to run any business, pre-integrated, pre-instrumented

• Loosely-coupled services exposed via APIs

1) Beyond PaaS to compute-ecosystems

• Rent a level-of-compute-service, pre-integrated stack, pre-instrumented, global scale and reach

• Homogenous, cloud-based, specialty QoS hubs

Converged, homogenous,

complete compute ecosystem

Business-in-a-box for commodity

functions

Build only core apps on #1, in the

style of #2


Thank you Phil Murphy +1 561.748.4168 [email protected] Twitter: FillMurphy

© 2013 IBM Corporation

Analyst Insight: Optimizing a Mainframe Infrastructure Real-Time in the Cloud – A View of the Age of the Customer Trends

Rich Edwards, Manager, Cloud and Smarter Infrastructure System z Product Management

#ibmpulse #mainframe

SZM-1049

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Rapid growth of next generation technologies supported seamlessly on zEnterprise

System z scaling model and security to manage and optimize both

Systems of Record

Social, Mobile, Analytics Smarter Infrastructure

Systems of Engagement

• Business Transactions • Quality of Service • Command & Control • Facts and data “source of truth” • z/OS

• Mobile and Social • Dynamic • Interactions and Collaboration • Insight, trends, analytics • Linux on System z

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System z proven platform to seamlessly address challenges for Cloud, Mobile and Big Data workloads

Mobile Mobile workloads require security

and high availability Increased mobile business data

access and complexity Drives Scale-up and Scale-out

Enterprise challenges

Cloud Performance, security, high availability and disaster recovery Data protection and regulatory compliance Ability to quickly and easily provision and orchestrate

Analytics Complex, non-traditional data

require enterprise-wide data management Requires fast, easy

heterogeneous data access

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System z Service Management enhanced to focus on providing high availability for fast growing technologies

Ability to improve Time to Value Minimize manual intervention

– IBM Workload and System Automation Keep all workloads meeting SLAs

– IBM Monitoring, Analysis and Management Incorporate new technology data seamlessly

– IBM Storage Management

Achieving agility, cost savings and high availability requires:

Visibility Control Automation

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University of Florida (UF) keeps students on track with mobile applications built on zEnterprise

Client Challenges: • Smartphone ownership at UF jumped from 27% (2009) to 69% (2012)

and growing. • Enable 50,000 students and 5,400 faculty members to access a rich

selection of online features anytime and anywhere with mobile device

Solution: • Created UF Mobile web with access to Integrated Student Information System for tracking • CICS Server running on z114 with OMEGAMON XE for CICS monitoring & management

Benefits: • Non-disruptive expansion of current applications to support Mobile • Handling over one million Transactions per day at peak registration times “The UF Mobile Web helps students navigate through this information overload and meet their responsibilities.” Steve Ware, systems administrator/programmer, UF

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System z Infrastructure Services manage high growth rates of Mobile applications and data requirements

• Dynamic scaling of Mobile workloads drives critical requirement for enhanced automation • 24/7 availability requires high degree of

mainframe System and Workload Automation

• Network visibility and management important to keeping mobile apps available and performing • End-to-end monitoring with OMEGAMON

• Mobile as an extension of Cloud

• Requires business critical asset and end-point management across distributed & System z

Top Mobile Adoption Concerns:

1. Security/privacy (53%) 2. Cost of developing for multiple

mobile platforms (52%) 3. Integrating cloud services to mobile

devices (51%)

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Performance Management predictive analysis enhanced with new OMEGAMON support

Expert Knowledge

Machine Learning

Integrated Intuitive

IBM zAware

OMEGAMON V5 supports Analytics Predictive Analytics capability for anomaly detection

OMEGAMON for z/OS V5.1.1 support for zAware zEnterprise zAware allows outage predictions

Improved productivity with enhanced install/config

490 fewer parameters to customize 75% reduction in refresh steps

Benefits: Save up to 75% of time needed to find problems Up to 73% of CICS SLA processing off-loaded Reduce fix times from 90 minutes to 2 minutes

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Optimize Big Data and applications to create knowledge for easier business and IT planning

• Analytics, monitoring and management across Big Data on System z environment including CICS, DB2, IMS, WAS • Operations Insights with TDSz, SPSS and Cognos

• Focuses on data related to System and Workload Characteristics, Performance and Trending

• Provides recommendation to optimize Systems and

Workloads based on Predictions and Forecasting

Capacity Management Analytics (CMA) solution

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System z Service Management provides performance for critical Cloud workloads

• zEnterprise Cloud can host critical workloads only supported on System z • Based on fit-for-purpose approach

• IBM continues improvements of System z Systems of Record Cloud workloads • Enhanced OMEGAMON usability • Improved Workload Automation

• Create zEnterprise Private Cloud today with IBM Cloud Ready for Linux on System z • Add IBM Cloud Orchestration

IBM Cloud support for System z

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OMEGAMON Performance Management Suite, TADz

Systems/Workload Automation

Capacity Management Analytics (CMA)

Automation

Performance Management

Analytics

Systems of Record

Social, Mobile, Analytics Smarter Infrastructure

Systems of Engagement

SmartCloud Application Performance Management

Cloud Management for System z

IBM Log Analytics & Predictive Insights

IBM continues to enhance mainframe service management capabilities across both SOR and SOE

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Learn more in Pulse Expo Center, Tivoli System z Sessions and on-going with Service Management Connect (SMC)

• Pulse System z: http://www-01.ibm.com/software/os/systemz/pulse/ • Meet the Experts Sessions in Expo Hall • System z track: System Automation, Workload Automation, OMEGAMON

Pulse

System z Service Management Connect (SMC) • Latest News and Connect with Experts • http://www.ibm.com/developerworks/servicemanagement/z/index.html

Service Management Social Media • Twitter: @servmgmtconnect, #mainframe and #ibmpulse • System z Blog: https://www.ibm.com/connections/blogs/systemz • Tivoli Blog: http://www.servicemanagement360.com/

https://www.ibm.com/connections/blogs/systemz

http://www.servicemanagement360.com/

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Thank You

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Acknowledgements and Disclaimers:

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pulse2014 1049

Technology

customer forrester report

customer experiences

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latest age