PUFF ON Get High!

ByPUFFAHOLIKThe Young MediaWhat is the basic thread of the puff?

A socio-shoppy mobile app exclusively for the college audience. A blend of social networking with unique shopping experience, which we call the socio-shoppy trend.

A platform for the college students to share their college life through photos, videos and words exclusively with their friends and peers, blended with a platform for the brands to tap in, engage and entertain the youth market (18-24). Why this concept and why now?

Today everyone is on The Social Network, with our friends list stuffed with friends, acquaintances, family members both close and distant, and their friends and acquaintances who might have met you in one occasion, and thought No matter how meaningless our conversation was, I am going to add you up in fbiee

Seriously, thats the trend which is going on in the social network right now. Its great to have these larger-than-life friend lists. But over exposure and a good healthy fear of posting something not meant for everyones eye is a downer.

The youthtend to dodgethese social networks because its populated by the grownupsmaking each and every posts and updates at stake.

Being youth ourselves, we know how they feel and what they feel. This is the reason for making the social networking aspect of our application.

On the flipside, we want to change how things are been advertised to the young vibe of the nation and design the trend of impulse shopping. The boring flyers, posters and the spam mails and gimmicks are done for long. The youth have witnessed everything possible under the shade of advertisement. The students no longer buy a product or service watching its flat and static advertisement, instead they text up their friends, read reviews, tweet and watch the videos to feel the use before even thinking to bag the product or service. Its back to the word-of-mouth marketing mantra.Being youth ourselves, we know what they want and how they want. This is the reason for making a unique shopping experience within the app is being developed.According to a study done by EMarketers in 2014, Indian is expecting 200+ million smartphone users by 2016. Youth being the major contributors (Over 48%) is a demographic, thats still untapped. Is it the perfect time to puff? Hell yeah!How the platform works?

The platform is build up on the unlimited possibilities of a mobile app. A platform with the perfect blend of social networking experience exclusively for the college students and a platform for the brands to tap in and be in the conversation with the college students and engage them with freebies and offers on the flipside.