publishing on linkedin to build thought leadership
TRANSCRIPT
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#BDRinsights
www.bulldogreporter.com
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PUBLISHING ON LINKEDIN TO
BUILD THOUGHT LEADERSHIP
Gary Frisch — Founder of Swordfish Communications, LinkedIn Top Voice of 2015 and author of the novel “Squeeze
Play”
www.bulldogreporter.com #BDRinsights
@gfrisch
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WHY SHOULD YOU PUBLISH ON
LINKEDIN?Build your credentials
Develop content for other social media channels
Massive audience with no “gatekeepers”
Market to your own desired audience
New business opportunities
www.bulldogreporter.com#BDRinsights
@gfrisch
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FIGURING OUT WHAT TO WRITE
ABOUT
www.bulldogreporter.com#BDRinsights
Stick with topics that are relevant to what you do
Be timely and topical
Don’t be a slave to the news
Embrace controversy
Get on the soapbox!
Self-promotion is OK
@gfrisch
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THE INS AND OUTS OF PUBLISHING ON LINKEDIN
www.bulldogreporter.com#BDRinsights
Basic elements
Headline
Article
Bio
Photo
`
@gfrisch
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HOW TO GET EYEBALLS ON YOUR
ARTICLESShare your articles
Post to groups
Send to individuals
Tweet & post on Facebook
Link from your website
Send personal emails
www.bulldogreporter.com#BDRinsights
@gfrisch
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BEST PRACTICES FOR PUBLISHING
Be informative, entertaining & passionate
Don’t run on with widely-known details
Use links…liberally!
Include lists, quotes, bold and italics
Insert sub-photos
Read and respond to comments
Publish frequently!
www.bulldogreporter.com#BDRinsights
@gfrisch