how-to guide for building thought-leadership: repurposing content for linkedin
TRANSCRIPT
Posting LinkedIn Status
Updates to position yourself
as a thought-leader
A How-to guide…
Why share Content / post Updates?
Build perception of you as being a thought-leader in your
field & subject-matter-expert
Build trust in your personal brand & your employer’s
Generate demand for you and & what your employer
sells
Generate leads to feed into your sales pipeline & convert
into new revenue
Content-sharing is the 4th step in Social
Selling…
Request meeting
Share content
Connect Find
prospectsOptimize Profile
Re-purposing content…
Use 3rd-party articles from reputable sites, eg.:
Forbes
Harvard Business Review
Magazine titles specific to C-Level Exec readers – eg.
CIO/CHRO/CMO magazine, etc.
Publishers that are highly-regarded within their industry
How to find good 3rd-party content…
Use boolean search techniques in Google:
Use “quotes” to find the exact keywords for a topic –
Or use (brackets) to search for a wider range of topics that
contain the keywords – (internet of things)
The other criteria you need in Google
when searching…
Set-up Google Alerts to do the work…
Sign into your
Google account
Go to this link:
https://www.google.
com/alerts
Enter keywords,
and set other
criteria
Review your Google results…
Look through results for relevant articles
If nothing found by end of page 5, use different keywords and/or booleanoperators
Do not use: Any article that requires a subscription; PR releases
How to write a Status Update…
Status Update writing guidelines:
Maximum 2-3 sentences
Max 15 words per sentence
Delete any unnecessary words
Highlight the most important thing that you read about in the article
Shorten the link to the article via a url management app –eg. Bitly.com (https://bitly.com/):
For the ability to measure your online engagement
For aesthetics
How to post on your content…
Either directly on LinkedIn, or
..via a social media management platform –eg. Hootsuite, Buffer, etc.
When to post your LinkedIn content…
Rinse and Repeat…
How often should posting be done?
Minimum 2 X per week
Ideally – 3 X per week
If you have the time – 4-5 X per week
Any questions? Just ask…
eMail: [email protected]
Phone: +61 400 169 848
LinkedIn: https://au.linkedin.com/in/brentmwalters
Twitter: @brent_walters
Office: Melbourne, Australia