public standing™ - helping governments understand and influence their brand
TRANSCRIPT
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What are the main sources of income for a country or region
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Well... Depending on the country or region these are usually among the following
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Export of Raw Materials
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Export of Finished Products
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Tourism
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Financial Services
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What determines most people’s choices nowadays
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What they watch, see, read, hear or listen to!
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Who do they trust ?
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Trust in the Korean Government decreased by 34% in 2012*
*Edelman Trust Barometer
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So people rely mostly on Non-Official sources
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Information found independently on the Internet rather than fed
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In 2012 the average internet user in the U.S. spent 32hours a month online
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SOWHAT ?
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Public StandingTM
Viral Diplomacy
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WHAT
?
DOESPublicStanding
DELIVER
TM
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Coverage Analytics and Peer-Generated information
distribution Public Standing is dedicated to countries
and regions that need to promote their national
products, attractions, general sentiment of their
territory or counter balance negative sentiment and
information flow.
THE SERVICE
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EFFECTIVE positive contribution to influence the
country’s ratings, currency, GDP and the well-being
and positive perception of the country/region and that
of its citizens globally and/or focused on a specific
target country (e.g.: the main export target, or foreign
investor)
THE EFFECT
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STRUCTURE
Analysis &
Reporting
Quantitative Qualitative
Cov
erag
e A
naly
tics
STEP 1
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STRUCTURE
Targeting
Country Targeting Topic Targeting
Targ
etin
g
STEP 2
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STRUCTURE
Information Creation & DistributionD
istrib
utio
n
STEP 3
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PENETRATION
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DISTRIBUTIONOfficial
Channels
Non Official Viral
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Produces Reports on the specific topics requested (economic, religious, tourism related)
Distributes geo-targetted information that influence the public on requested topics in the target language/s
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CONSTANT MONITORING OF RELEVANT REQUESTED INSIGHT INFORMATION
AND COUNTER-BALANCING NEGATIVE OCCURENCE AS THEY HAPPEN
PLUS +
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IN BRIEFWE VIRALLY, THUS, EFFICIENTLY PROMOTE
THE COUNTRY OR REGION’S INTEREST DAY-BY-DAY IN A SUBTLE NON-
ADVERTISING WAY THROUGH OUR INTERNATIONAL MULTI-LINGUAL INTERNET
EXPERIENCED TROOPS
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REFERENCESMOST OF OUR CLIENTS ARE
GOVERNMENT AGENCIES AND FOR THE VIRAL/NON-OFFICIAL NATURE OF THE
SERVICE THEY ASKED US NOT TO DISCLOSE THEIR IDENTITY
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KEY PEOPLEAllard Marx has spent the last 25 years on various aspects of
reputation management for such companies as Coca Cola, hp, TIME, Cathay Pacific, Team Lotus F1, Star TV, SONY, Finmeccanica, Disney, KLM and INSEAD Business School. Allard recently also founded world's first fully ecocompatible skin care company, Aethic. As a co-founder of PublicStanding he brings this wealth of experience to bear in helping nations improve their standing in the world. Allard speaks: English, French, Italian, Dutch
Leopoldo Rodriquez has a degree in International
Relations and Business, he has spent the last 10 years in Digital and Viral Marketing of highly regulated industries and public sector in 10 different countries, With in-depth knowledge of digital technologies applied on the internet he brings his technical expertise and project management skills to the team. !As a co-founder of PublicStanding he brings this wealth of experience to bear in helping nations improve their standing in the world. Leopoldo speaks: English, Italian, Spanish,