PUBLIC SERVICE

BROADCASTING

What is public service broadcasting?

Public service broadcasting refers to TV programmes that are

broadcast for the public benefit rather than for purely

commercial purposes.

These programmes include local news coverage, arts

programmes and religious broadcasts.

It is neither commercial nor state-owned, free from

political interference and pressure from commercial forces.

Public Service Broadcasting vs Commercial

Broadcasting

Public Service Broadcasting is a state owned entity.

Public Service Broadcasting is usually viewed as a service that promotes the

interest of the state.

The kind of programs shown highlight cultural diversity of a country, and acquaint them with

traditional arts, crafts, and music.

Commercial broadcasting is privately owned by media firms, private limited

companies, and more recently by corporate houses.

Commercial Broadcasting is more interested in promoting the interests of advertisers and the corporate houses.

The kind of programs broadcasted are largely commercial. They usually include general

entertainment and these days, the famous reality shows.

Prasar Bharati is India's largest public broadcaster. It is an autonomous body

set up by an Act of Parliament and comprises Doordarshan television

network and All India Radio which were earlier media units of the

Ministry of Information and Broadcasting.

Prasar Bharati was established following a demand that government owned

broadcasters in India should be given autonomy like those in many other

countries.

• Doordarshan is one of the two broadcasting arms of Prasar Bharati, with the other

being Aakashvani.

• Doordarshan is one of the largest broadcasting services in India, in terms of people

employed and infrastructure setup.

• Doordarshan will complete its 55th anniversary on 15th September, 2014!

• The DD holds the first rights for coverage of national ceremonies such as The

Independence Day, and sporting events of national importance such as the

Olympics, the Commonwealth Games, The Asiad Games etc.

• DD is famous for its endearing and evergreen TV serials such as Buniyaad and

Nukkad, which caught the imagination of people right from Delhi to Lahore!

• Aakashvani, literally meaning Voice of the Sky, is the radio arm of the Prasar Bharati

and was established in 1930!

• Headquartered at New Delhi, the All India Radio is one of the largest and most famous

radio broadcasters across the world.

• The external arm of AIR broadcasts programs in 16 foreign and 11 Indian languages to

various countries with a total output per day being 70 hours across the world.

• The various services of the AIR include news-on-phone, radio documentaries,

broadcast of dramas (narration), and cultural programs that showcase the classical and

folk music of our country.

• Vividh Bharati, AIR FM Rainbow, AIR FM Gold, and Radio Kashmir are some of the

most widely loved programs of AIR.

The British Broadcasting Corporation (BBC) is a public service broadcasting

statutory corporation of UNITED KINGDOMS.

The BBC is headquartered at Broadcasting House in London and other small

production channel throughout the world

The BBC is the world's oldest national broadcasting organization and the largest

broadcaster in the world.

Its main responsibility is to provide impartial public service broadcasting in the

United Kingdom

BBC basically deals with products like broadcasting, radio and web portals.

The first radio broadcast was made on 15 March 1932, and the building was officially

opened two months later, on 15 May.

Broadcasting House was restored after being bombed twice during the Second World

War.

Since many men went off to fight the Second World War, BBC commissioned 800

women to fill up for those jobs in the broadcasting industry during the early 1940s!

The global audience of BBC is an astounding 241 million! Everyone, right from US

on the West, to Australia in the South East, swear by BBC for authenticity of the news!

Since BBC cannot afford to go off air even for a single second, it has a highly

complex array of control systems ensuring that it doesn’t go off air even for a second!

BRITISH BROADCASTING

CORPORATION

Type Statutory corporation with royal charter

Industry Mass media

Predecessor(s) British Broadcasting Company

Founded 18 October 1922

Founder(s) John Reith

HeadquartersBroadcasting House, Portland Place, London W1A 1AA,

United Kingdom

Area served Worldwide

Key peopleDiane Coyle

(Director-General)

Products Broadcasting, radio, web portals

Services Television, radio, online

Employees 23,000 (2011/12)

BBC News is the largest broadcast news gathering

operation in the world, providing services to BBC domestic

radio as well as television networks such as the BBC News,

BBC Parliament and BBC World News.

BBC has been developing new ways to access BBC News.

• As a result, it has launched the service on BBC Mobile,

making it accessible to mobile phones and PDAs.

• Also, it is developing alerts by e-mail, digital television,

and on computers through a desktop alert.

BBC NEWS

LOGOS OVER THE

YEARS