public relations in 2017 trends deck
TRANSCRIPT
1 | 22.05.20171 | 22.05.2017
Public Relations in 2017CIPR Best PRactice conference
Stephen Waddington
@wadds
2 | 22.05.2017
About this session
Please contribute your data:
http://wadds.co/2r8yvKC
Further information here: http://wadds.co/2ruJew4
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1. Reinventing media relations
MailOnline: http://wadds.co/2r8ROUk
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2. We’re all influencers now
Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL
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3. Owned media
University of Cambridge web site: http://wadds.co/2r8AmiO
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4. Communities and social capital
Workplace by Facebook: http://wadds.co/2r8M3G4
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5. Always on: the Trump cycle
@realDonaldTrump Twitter: http://wadds.co/2r8PigD
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6. Planning: listening, data and insight
Facebook ad planner: http://wadds.co/2r8R9SR
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7. Paid: amplification, promotion and media
Google search “dementia tax”: http://wadds.co/2r8CJ5c
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8. Creativity as a public relations discipline
House of Clicks by Hemnet: http://wadds.co/2rHIDXN
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9. Measurement and demonstrating value
AMEC Valid Metrics Framework: http://wadds.co/2r917DN
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10. Press release dominates workflow
Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY
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11. Shift to visual media formats
Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K
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13. Augmented or virtual reality
Ketchum VR: http://wadds.co/2r8IpMo
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15. Artificial intelligence
Amazon Echo: http://wadds.co/2oymMDf
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17. Representing the publics we serve
CIPR State of the Profession 2017: http://wadds.co/2o4QADu
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18. Mental resilience
#FuturePRoof report on mental health: http://wadds.co/2r8L9cJ
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19. Are you any good?
Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe
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20. Slow march to professionalism
CIPR CPD portal: http://wadds.co/2r8CbMq
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Public Relations in 2017CIPR Best PRactice conference
Stephen Waddington
@wadds