Presented by DECIBEL

Lupe Hirt | Public Relations

Barbara Brooks | Marketing and Special Experiences

Monday | June 6, 2016

Our guests sipped and savored Elevated Libations as the campaign quickly became a hit with

writers and bloggers from across the state, garnering both The Gant and Manor Vail Lodge summer

stories in publications in Colorado and beyond. …and they shopped at each too!

Our journey

5 Journalists representing upwards of 12 publications

2 Luxury resorts

4 Nights and 5 days

2 Towns

5 Distilleries and 4 breweries

And plenty of delicious fare and conversations

Kyle Wagner | Freelance Writer [Denver]• Colorado Expression Magazine• Denver Life Magazine• Denver Post• Westword

Kim Fuller | Freelance Writer & Blogger [Vail]• Denver Post• Elevation Outdoors• Outside• Mountain

Julie Peirano | Freelance Writer &

Blogger [Telluride]• The Bolde• The Cheat Sheet• Thrillist

Paul Johnson (Vail leg) | Owner, Publisher

Joe Ross (Aspen leg), Editorial Director

[Westminster]• Thirst Colorado

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Libations and Brew

• Aspen Brewing Co.

• Woody Creek Distillers

• Marble Distilling

• Roaring Fork Beer Company

Dining

• Breakfast at Victoria’s Espresso Bar (Hosted by Aspen Chamber Resort Association)

• Breakfast at Jour De Fete (Hosted by The Gant)

• Lunch at Meat & Cheese (Hosted by Meat & Cheese and Woody Creek Distillers)

• Dinner at HOPS Culture Restaurant (Hosted by The Gant)

• Dinner at Roaring Fork Beer Company by SILO (Hosted by The Gant)

Experiences

• The Gant Property Tour

• Guided Hike to Hunter Creek Trail

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Libations and Brew

• 10th Mountain Whiskey & Spirit

• Vail Brewing Co.

• Crazy Mountain Brewing Co.

• Bonfire Brewing

• Stoneyard Distillery

Dining

• Dinner at The Fitz Bar & Restaurant (Hosted by Manor Vail Lodge)

• Breakfast at Manor Vail Lodge (Hosted by Manor Vail Lodge)

• Dinner at Sweet Basil (Hosted by Sweet Basil)

• Continental breakfast and coffee in hotel lobby

Experiences

• Manor Vail Lodge Property Tour

• Gore Creek Fly Fisherman Walk & Wade

Outing (Hosted by VLMDAC)

• Moose sightings!

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Coverage:Kyle Wagner

Denver Life Magazine, August 2016

Kim Fuller

MTN Town Magazine, Summer 2016

Paul Johnson (Vail leg) | Owner, Publisher

Thirst Colorado, Summer 2016

Alicia Cohn

5280 Magazine online, May 30, 2016

On-line Coverage

• 61 posts on Facebook

• 47 posts on Instagram

• 8 posts on Twitter

• 1.2K views on Moose video

Coming soon, articles by Julie

Peirano.

Table Talk: “Your Mountain Drinking Passport”, May 30, 2016MAGAZINGE READER LIFESTYLE

Traveled three or more times in the past year ......................................91%

Plan to visit a mountain resort in the next year ..................................... 87%

“It was fun, informative and helpful to all of our endeavors!”- Joes Ross

“A huge THANK YOU for planning, hosting, guiding and feeding us! It's been an absolute blast!”

- Julie Peirano

“Thank you for hosting such an informative, fun and delicious FAM (so far!).”

- Kim Fuller

“What an amazing time up there, thank you.”- Kyle Wagner

Promotional Elements• Create passport for guests purchasing package; have stamped at each location to enter to win

prizes, stays, venue gifts.

• Officially brand it as #ElevatedLibations to further push social experiences; and add a 3-4 word tag

line to ‘explain’ the program.

• Add program verbiage to in-room promo flyer.

• Add call to action, social media logos, and hashtag to back of promo flyer placed in rooms.

Ideas to share with distilleries and breweries• Each should aim to highlight something unique to them – to avoid repetition from one to another.

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