public facility campaign
TRANSCRIPT
Public Facility Campaign
A proposal by
Andhika Perkasa PutraUniversity of Canberra Bachelor of Politics and international
Relations
KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY.
PROJECT ‘KEEP’
Public Facilities satisfy specific individual or community needs - including safety and security, communication, recreation, sport, education, health, public administration, religious, cultural and social. It is generally provided by the government.
- GUIDELINES FOR HUMAN SETTLEMENT PLANNING AND DESIGN
Important characteristic of public facilities, the benefits of public facilities can be shared by many people.
OverviewThere is a concerning lack of accessible, clean, and safe network of public toilets in Jakarta.
Especially in public areas such as public parks, traditional markets, and even bus stations. Majority of clean, safe and accessible public toilets in Jakarta are can only be found in Shopping Malls, Hotels and Office Buildings, with condition that it is only accessible to customers, hotel guests’, and office workers.
Public toilets that are currently available to the public are unsanitary, outdated with poor level of hygiene. Moreover most public toilets in Indonesia are fertile breeding grounds for disease
The current situation is unacceptable for a capital city.
62%Public toilet floors in
Jakarta were wet, dirty and moist, the perfect home for contagious bacteria and micro-
organisms. - Jakarta Post
“Public toilets represent society’s finest aspirations about responsible civil behaviour. A great city has great public
toilets” (Bridgeman).
“The conditions in most public toilets especially in bus and train terminals and traditional markets is hygienically poor,” – Naning Adiwoso, Indonesian Toilet Association Chairwoman According to Mrs. Adiwoso to make things worst, our people are generally ignorant about bathroom habits and hygiene standards. Furthermore, “Toilet users often throw garbage such as paper towels on the floor and rarely flush the toilet,” she said.
WHAT?
PUBLIC TOILETSWHERE?
PUBLIC AREAS
• BUS STATION• TRAIN STATION• AIRPORT• PUBLIC PARKS
WHY?
1. HEALTH2. PUBLIC DECENCY3. CULTURAL
PROJECT SCOPE - JAKARTA
PRESERVING PUBLIC TOILETS IS ONE OF THE EASIEST THING WE CAN DO. THE HARD PART IS TO CHANGE OUR ATTITUDE, OPINION AND BEHAVIOUR.
PROJECT “KEEP”KEEP OUR TOILET CLEAN AND IT WILL KEEP US HEALTHY
PROJECT “KEEP” will be using Behavioural Communication Model as base model. This model will force a behavioural change in target publics
through 4 critical steps.
AwarenessIn order to start a push
towards any behavioural change, creating awareness
is the first key step
Latent ReadinessThrough awareness people
gain experience, information, beliefs, opinions and
emotions to start either positive or negative readiness
Triggering Event
BehaviourThe goal is to create
behavioural change on community level through
state level
First Phase
SOCIAL MEDIA CAMPAIGN
Message Shaping PROJECT “KEEP”
Second Phase
Engaging Community and Stakeholder
(Governor’s Office, Local Government, NGO, Health
Department)
Final Phase
CREATING INVOLVEMENT
International Toilet DayNovember 19
January Day 1 up to Final Phase
PROJECT TIMELINE
SOCIAL MEDIA CAMPAIGN – FIRST PHASE
•RAISING AWARENESS ISSUE ON PUBLIC HEALTH AND SAFETY THROUGH SOCIAL MEDIA (TWITTER, FACEBOOK, AND BLOG)
•ENCOURAGE PEOPLE TO TAKE PUBLIC TOILETS PHOTO IN THEIR COMMUNITY AND POST TO SOCIAL MEDIA (TWITTER, INSTAGRAM, PATH) USING #KEEPITCLEAN, AND ENCOURAGE OTHER TO DO THE SAME THROUGH ONLINE MEDIA
•CREATE A UNIVERSAL PUBLIC TOILET ETIQUETTE
ENGAGING COMMUNITY AND STAKEHOLDER – SECOND PHASE
•ENGAGING THE MEDIA TO LAUNCH THE MOVEMENT KEEPING PUBLIC TOILET IN JAKARTA CLEAN.
•WORKING WITH THE LOCAL GOVERNMENT AND GOVERNER’S OFFICE
•CREATE A FORUM AND TALKSHOW WITH THE HEALTH DEPARTMENT TO HELP INCREASE AWARENSS OF PUBLIC HEALTH AND SAFETY
INTERNATIONAL TOILET DAY – FIRST PHASE
•CAR FREE DAY EVENT WITH PORT-A-POTTIE AVAILABLE THROUGH OUT SUDIRMAN
•GATHERING AND MUSIC EVENT WITH ABANG NONE DKI JAKARTA
•AWARENESS CAMPAIGN FOR PROJECT “KEEP”
PROJECT EVALUATION
WILL BE CONDUCTED AT THE END OF EVERY PHASE
OBJECTIVES
•INCREASE AWARENESS OF PUBLIC HEALTH AND SAFETY•MORE NETWORK OF PUBLIC TOILETS•IMPROVE QUALITY OF PUBLIC TOILETS THROUGH OUT JAKARTA•DECREASE IN WATERBORNE DISEASES
COST PROJECTION
First Phase
Posters and Design Rp 7.500.000Documentation Rp 1.500.000Administration Rp 2.000.000
Second PhaseTalk show Rp 12.500.000
Final PhaseInternational Toilet Day Event Rp 90.000.000
Emergency Fund Rp 2.500.000
TOTAL Rp 115.000.000
CITED WORKS
Bivins, Thomas H. Public Relations Writing. New York: McGraw Hill, 2008.
Willcox, Dennis J, Phillip H Ault, Warren K Agee, and Cameron Glen T. PUBLIC RELATIONS Strategies and Tactics. New York: Longman, 2000.