psummit slidedeck final deck v1 is the new currency_patrick schmidt.pdf© 2009, cisco systems, inc....

© 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr

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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Austria Partner Summit 2014 21

Cisco Austria Partner Summit

Thank you!



Time Is The New Currency – Cisco Enables Fast IT Patrick Schmidt, Managing Director Architecture Sales, Central Europe


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Speed does matter…

Published 2001

"Time Is the True Currency" Reflections on Time: The Race for Competitive Advantage Deb Miller, 3rd December 2013


Fast IT

10B ! 50B ! 500B

Innovation

Hardware

ASICs

Cloud

Software

On Premise

IT Operations in Real Time, @Scale

UNIFIED PLATFORM

APPLICATIONS

INFRASTRUCTURE Data Center WAN Access

DC WAN ACCESS


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Exponential Growth in Generated Data

Energy Utility Companies Process 1.1 BILLION Data Points (0.5TB) per Day

A Large Offshore Field Produces 0.75 TB of Data Weekly

A Large Refinery Generates 1TB of Raw Data per Day

10TB of Data Every 30 Minutes

The World Generates 2 Exabytes of Data Every Day! Source: Sources: http://www.kurzweilai.net/sin-charts#!prettyPhoto; http://blog.backblaze.com/2011/06/22/price-gap-storage-vs-bandwidth/


IoE Requires Distributed Computing

ENDPOINT

DATACENTER/CLOUD

Traditional Computing Model (Terminal-mainframe, Client-server,

Web)

Network Traffic Is Growing: Double, Triple over the Next Two Years

23%say*

network loads will triple triple

48%say* network loads will double

* Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017

STORE ANALYZE ACT NOTIFY

* Source: Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2012 to 2017


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The New Model for IT

Data Center WAN Access

DC WAN ACCESS

UNIFIED PLATFORM

A Proven Model! INFRASTRUCTURE


“People who are really serious about software should make their own hardware…”

Steve Jobs


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FAST IT = Deploying Applications in Minutes

HYPERVISOR HYPERVISOR

WAN Data Center Access

HYPERVISOR HYPERVISOR HYPERVISOR HYPERVISOR


Data Center: ACI Building Blocks

OPEN RESTFUL APIS CENTRALIZED POLICY MODEL

OPEN SOURCE

CONTROLLER POLICY MODEL

ACI

INDUSTRY LEADING ECOSYSTEM


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Innovating the HW: NEXUS 9k

Nexus 9k offers market leading price/performance in 1/10/40 Gig Ethernet Switching

Only solution to support existing cabling together with 40Gig

Visibility and provisioning for physical and virtual components

Performance and Scalability through combination of Software, Hardware and Asics: Scales from small to large, up to 64.000 tenants, 1Million IPV4/V6 endpoints


Campus & WAN: Cisco APIC Enterprise Module

First real Use Cases Security Automation, QoS Provisioning, IWAN Path Optimization

Extensible southbound interfaces, ONE PK, ODL,

NETCONF/YANG, CLI

Works across existing and new installations of

Catalyst, ISR, ASR, WLC/MSE

REST APIs, ONE DevKit, rich developer program

for partners, ISVs, internal developers

Network Abstraction and Automation

APIC


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Cisco Enterprise Networking Portfolio Comprehensive, Scalable, Programmable

Cisco Catalyst 6807-XL Cisco Catalyst 6880

Cisco Catalyst 4500-X

Stackable Switches

Cisco Catalyst

3850

Cisco Catalyst 6500

Unified Access (Wired and Wireless)

Modular Switches

Cisco Catalyst

3650

Cisco Catalyst

4500E With Sup 8-E

Cisco Catalyst 2960-X/XR

10/40/100 Gbps Performance

10/40 Gbps Performance

Backbone Switching

Fixed Switches

2700 Access Points

3700 Access Points

Wireless

Branch

ASR1000-AX

ISR 4451-AX

Cisco APIC Ready


Cisco Differentiation

ASIC Advantage Platform Scalability & Depth

§  Scale & resiliency

§  Deployment flexibility & options

§  Future proof & investment protection

IOS Richness

§  Industry leader

§  Engineering excellence

§  Proven track record

§  Most innovative silicon

§  Best technology available

§  Programmability


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On Premise And Cloud

Cisco Powered Partner Clouds

Cisco Cloud Services

Enterprise Private Cloud

public clouds

Enterprise Workloads

Native Cloud Applications

Big Data & Analytics

Collaboration & Video

HCS

IaaS

PaaS

Meraki

Analytics

WebEx

Security

IOE Apps

HANA aaS

IaaS

vDesktop aaS vDesktop aaS

Microsoft Suite aaS


§  Build the Unified Platform?

§  NB: Integration in Mgmt Tools & processes

§  SB: Network Operation Applications

§  Next Gen Cloud Architectures for ALL Architectures (Collab, EN, DC, Sec)

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Installed Base Migration

Applications related Services

§  i.e. SAP RISC Migration

§  MS SQL Server and Windows Migration

§  Big Data / BI with Selected Partners

§  Infrastructure Policies per App

Consulting: IT operation in RealTime

§  N9k in the DC !!

§  Doppler Based Products in Campus/Branch

§  New Video Endpoints

§  Sourcefire & Next gen FWs

Transformation = HW + Service Opportunity


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Wrapping It Up

IoE is the new model for IT + Programmability of Infrastructures in Real Time and @ Scale

Cisco is the only vendor to enable programmability of DC, Campus, WAN & Access

Only the combination of SW, HW & ASICS delivers the required performance and scalability - Cisco delivers solutions on premise and Cloud based

Time is the new currency CISCO ENABLES FAST IT !



Thank you!

psummit slidedeck final deck v1 is the new currency_patrick schmidt.pdf© 2009, cisco systems, inc....

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