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or call our sales hotline on 01904 558 350 19 Lockharts Services | PS 5. Ensure the information published is factual and checked. 6. Be aware of conflict of interest which may arise from published posts. 7. Do not exploit patients’ vulnerability or lack of medical knowledge. Below are some recommendations: 1. Set up a clear and structured social media policy and guidelines, which are updated frequently and enforced. 2. Differentiate between personal vs. professional, as posts made in an employee’s own time can still impact the practice and its reputation. 3. Adequate training around social media for staff and managers is required, so they are aware of the standards and processes in place. 4. Promptly respond to any issues of harassment, discrimination etc. which arise from social media platforms. 5. Staff must make it clear in personal posts that they are speaking on their own behalf. It may not be necessary for smaller healthcare practices to have a written social media policy in place. However, please do note the points outlined above. It is also good practice to consider electing one individual to be responsible for overseeing and managing the overall social media activity within your healthcare practice, so everything is streamlined. Sandeep Saib (Marketing & Business Development Manager) The content and information provided in this document is for general guidance and information and is not legal advice. We cannot be held liable for any loss caused by any act or omission as a result of information in this documentation. If you need more information on the issues discussed or raised, or legal advice in general, please get in touch with your Lockharts contact. Lockharts is authorised and regulated by the Solicitors Regulation Authority (SRA) ID:173982 © Copyright Lockharts 2016. All rights reserved. For further information regarding social media, please contact our Marketing & Business Development Manager, Sandeep Saib, on: T: 0207 383 7111 E: [email protected] W: www.lockharts.co.uk

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Page 1: PSUK PS Mag Page 19 Sep 16

or call our sales hotline on 01904 558 350 19

Lockharts Services | PS

5. Ensure the information published is factual and checked.

6. Be aware of conflict of interest which may arise from published posts.

7. Do not exploit patients’ vulnerability or lack of medical knowledge.

Below are some recommendations:

1. Set up a clear and structured social media policy and guidelines, which are updated frequently and enforced.

2. Differentiate between personal vs. professional, as posts made in an employee’s own time can still impact the practice and its reputation.

3. Adequate training around social media for staff and managers is required, so they are aware of the standards and processes in place.

4. Promptly respond to any issues of harassment, discrimination etc. which arise from social media platforms.

5. Staff must make it clear in personal posts that they are speaking on their own behalf.

It may not be necessary for smaller healthcare practices to have a written social media policy in place. However, please do note the points outlined above. It is also good practice to consider electing one individual to be responsible for overseeing and

managing the overall social media activity within your healthcare practice, so everything is streamlined.

Sandeep Saib (Marketing & Business Development Manager)

The content and information provided in this document is for general guidance and information and is not legal advice. We cannot be held liable for any loss caused by any act or omission as a result of information in this documentation. If you need more information on the issues discussed or raised, or legal advice in general, please get in touch with your Lockharts contact.

Lockharts is authorised and regulated by the Solicitors Regulation Authority (SRA) ID:173982

© Copyright Lockharts 2016. All rights reserved.

For further information regarding social media, please contact our Marketing & Business Development Manager, Sandeep Saib, on: T: 0207 383 7111E: [email protected]: www.lockharts.co.uk

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