proximus mobile broadband vision sigrid lenaerts proximus business division best of wireless,...

Proximus Mobile Broadband vision

Sigrid LenaertsProximus Business Division

Best of Wireless, February 15th

How we see the evolution of mobile working…

18 April 2023slide 2

Proximus’ vision

Proximus’ strategy

Pioneer in new technologies

Best serve its customers


Proximus Innovation Leadership

May 2004

First 3G servicesCorporate market

Sept 2005

First 3G servicesConsumer market

Nov 2005

First tariffMobile Internet

No Limit3G coverage

in 6 citiesRoaming in 5 countries

Dec 2004

3G coveragein 12 cities

Roaming in 12 countries

3G coverage in morethan 200 cities

Roaming in22 countries

MUSIC DOWNLOAD

VIDEO CALLING

MOBILE TV VODAFONEMOBILE CONNECT

Roaming in 28 countries

Summer 2006

First 3G services on

HSDPA

Deliver best mobile experience


Proximus’ focus

Best serve ourmobile customers

Supportingnetworks

Supportingservices

Rural

Networks


Why mobile networks?

networks

Connect the user & his info with the best experience


Mobile Networks Evolution

GPRS

EDGE

UMTS

HSDPA

2G2G

3G3G

19951995 20152015

4G4G

20052005

DownloadSpeed

1-10 Mbps

250-384 kbps

90-180 kbps

40 kbps


GSM

HLR

GSM/GPRS Radio network

BSC

2G MSC

Externalvoice

network

GMSC

Packet switched Core network

External IPnetwork

GGSNPCU

2G SGSN

GPRS

3G = new network

UMTS/HSDPARadio network

RNC

UMTS/HSDPA

3G MSC

3G SGSN

Circuit switchedCore network


3G Network = The Future

• New network– No voice overload– Increased capacity by Spectrum efficiency

• Better performances– Higher throughput Faster download (Max

384kbps)– Lower latency Faster browsing

• Better Services– Seamless hand-over to GPRS (service continuity)– New way to design applications– Video

• Future proof technology : HSDPA


Proximus 3G Network

• Coverage EoY 2005:– Licence requirement:

30% population coverage by Jan 06– EoY 2005: 61% population coverage

• Coverage in more than 200cities &municipalities

• All 3G antennason existingGSM-sites

– 80% populationend of 2006

– Roaming in more than 28 countries

UMTS coverage EoY 2005

LEGEND:

UMTSGPRS


Focus on 3G deployment for best customer experience…

Edge

LEGEND:

UMTSGPRS

► 80% 3G population coverage► Over 400 cities & municipalities► Roaming with more than 36

operators in 28 countries worldwide

2006

ProximusWiFi Hotspot


…while preparing the future

Mobile broadband is reality

• HSDPA/3G/EDGE/GPRS Vodafone Mobile Connect datacardHSDPA-upgradable version available

• 6 cities • Download speed up to 1.2Mbps• Seamless hand-over to 3G and GPRS/EDGE

Launch HSDPAin the Summer 2006


• EDGE 4 min 12 min

• 3G 1 min 3 min

Better customer experience

Download time forVideoclip(4’ – 9 MB)

Email with 3MB presentation

• HSDPA 20 sec 60 sec

Services


3G/HSDPA for business innovation

Text messagingVoice

Push emailPhoto & Picture

MessagingCustomizedinfotainment

High speed internet accessHigh speed LAN access

3G / HSDPA

Video TelephonyMobile TV

Full track musicEnhanced email

2G/EDGE

SPEED

text picture video


Proximus Vodafone Mobile Connect

HSDPA upgradable 3G/EDGE/GPRS Vodafone Mobile Connect datacard


Proximus Mobile Internet No Limit


Proximus Push email solutions


MOBILE TV“watch live TV on

your mobile, via the Vodafone live!

portal”

3G services for Residential market

MUSIC

DOWNLOAD“download music on your mobile, via the

Vodafone live! portal”

VIDEO CALLING“see each other

‘live’ on your mobile while

calling“

Key take aways


Mobile broadband strategy & services

May 2004

First to launchUMTS

with VMCC

Nov 2005

First to launchNo Limit tariffwith VMCC < 200€

2006-2007

LaunchHSDPA

GPRS

UMTS

HSDPA

X 3

40 kbps

384 kbps

>1 Mbps

Maxdownload

speed

• Higher speed forbetter customerexperience

• Comparable to fix

• High speedinternet access

• Video Telephony

Deliver best mobile experience

X 10

2003

LaunchWLAN


Mobile Networks + Services

Enterprise WLANUMTS / HSDPA

Office

Private WLANDSL

UMTS / HSDPA

Home / HotelRoaming out

UMTS / HSDPAPublic WLANGPRS / EDGE

Abroad


Business areas

Airport


Train

UnifiedCommunication

Experience !

AlwaysConnected


“Being stuck in one place has restricted the way we work… ”

My workplaceis where my data are

Give the user his data wherehe needs it


Proximus offers mobile broadband solutions

• Best solutions supported by Future proof technologies

• Focus on 3G deployment• Prepare HSDPA• Proximus Leads innovation

in the market

Thank youGPRS

EDGE

UMTS

HSDPA

2G2G

3G3G

19951995 20152015

4G4G

20052005

DownloadSpeed

1-10 Mbps

250-384 kbps

90-180 kbps

40 kbps

proximus mobile broadband vision sigrid lenaerts proximus business division best of wireless,...

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