decentralisation lessons from proximus move
TRANSCRIPT
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A corporate decentralisation experiment
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Hi, I’m @kodel
I work in
this
big building
www.pro
ximus.be
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14K smart colleagues
many great ideas
why thou so slow?
big wheels keep on turning
What is it like to work there?
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Internal innovation on non-core projects in an isolated environment with dedicated budget, people and governance.
Succes!
(but: how to move to the core?)
First innovation attempt
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Decentralisation Let’s look at some examples
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Not so impressed with solar energy
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Very impressed with Drupal (& Linux & Apache & …)
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Conclusion: Infrastructure is hard
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Proximus Move Bootcamp
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Goal: find ideal telco for millennials
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We created a framework (not a plan)
Mixed team from Proximus & externals
Focus on 1 location
Give full autonomy
What we did for Proximus Move
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Discovery TV-night with friends
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Onboarding Chat to become a customer
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Delivery MiFi + Chromecast
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Product City Experiences
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Decentralise a corporate
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A large distance between the task an individual needs to do and the value they create for a customer.
In the end, people become unhappy and unnecessary tasks remain in the process.
Problem
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Result: experience based decisions
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some things flow
back to the corporate
other things become
a local organisation
boot
cam
p te
am
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1. Find a big pain point of your organisation
2. Create a safe environment for failure
3. Work in public (vlogging) with real customers
4. Create local teams to replicate the effort
Conclusion
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Large companies still follow a command-and-control model of organisation. This means they are outpaced by smaller organisations with more efficient decision making. In this talk, you will learn how your corporate organisation can partially be decentralised for areas where agility is more important than predictable results. The talk will be illustrated by the case of Proximus Move, an initiative to create a local and personalised telecom experience for youngsters in Belgium.
How a corporate organisation can respond to decentralisation