1. 1. Proximity Marketing and the Impact on the Digital Marketer Lisa Apolinski, CEO, 3 Dog Write Inc. Digimarcon West Conference, May 2015 @LisaABlogger FB: 3DogWrite
2. 2. Between 35-50% of sales go to the vendor that responds first. InsideSales.com
3. 3. What is proximity marketing Location-based Real time engagement Catching an inbound marketing lead at near-zero point of decision making
4. 4. LTE Direct Universal application in devices Wi-Fi independent No battery drain
5. 5. Pros and cons for the digital marketer New definition to responding first Have the potential to influence the prospects expectation of the product/service. Expect more competition in the mix Generic messaging will not be able to compete
6. 6. How might this work? Relevant Added incentive Call to action
7. 7. How might this work? Relevant Added incentive Call to action