Proven Winners® Marketing Campaign - PA

Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books.

Last spring, Proven Winners mailed out 400,000 copies- 6,979 in Pennsylvania. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 4 retailers in Pennsylvania participated, mailing an additional 6,541 Gardener’s Idea Books to their customers:

• Dan Schantz Farm and Greenhouses • Achin’ Back Garden Center • Chestnut Hill Nursery • Roundtop Acres

The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op

Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising!

Your logo will appear on your ad and will serve as a link to your website.

6-Week Campaign - Just $350 - $58 per week!

• Campaign dates are (choose one):• April 8 - May 12, 2019 (3/29 deadline)• May 6 - June 9, 2019 (4/26 deadline)• June 3 - July 14, 2019 (5/24 deadline)

• We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code.

• Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page.

• Looking for a larger radius? More impressions? We can do it! Contact tabatha@provenwinners.com or 601.527.5213 with any questions.

These Pennsylvania retailers participated in the Pandora campaign in 2018:

Achin' Back Garden Center, Inc. Best Feeds Garden Centers LLC

C & A Trees Unlimited, Inc Dan Schantz Farm and Greenhouses

Froehlich's Farm Good Harvest Farm Maple Grove Nursery Spring Garden Farms

Magazine Advertising Proven Winners' print campaign is second to none, generating nearly 47 million impressions. 1.6 million Pennsylvania subscribers will see our ads, including 14,500 in Pennsylvania Gardener.

The varieties being promoted include:

Certification The Proven Winners Certified Training Program for garden centers is an ongoing partnership that offers retailers and their employees the

opportunity to learn more about our plants while building their confidence to sell Proven Winners.

In 2018, 7,752 employees become certified from over 1,000 retailers. Of those, 68 retailers & 413 employees were from Pennsylvania.

For more on this program, visit www.provenwinners.com/certification.

Lo & Behold® Buddleia Series ‘Sweet Summer Love’ Clematis Incrediball® Hydrangea series Invincibelle® Spirit II Hydrangea Sonic Bloom® Weigela series Spilled Wine® Weigela

Fire Light® Hydrangea Jazz Hands® Loropetalum series At Last® Rosa Bloomerang® Syringa series Bobo® Hydrangea

Website We’ve received over 201,000 visits to provenwinners.com

from over 127,000 website users in Pennsylvania.

In addition, Pennsylvania retailers selling Proven Winners have appeared as suggested retailers over 206,000 times on

provenwinners.com

Gardening Simplified

150,000 copies of Gardening Simplified, a 100-page shrub reference guide, full of quick tips, how-to’s, and beautiful images of the entire Proven Winners®

ColorChoice® collection, is printed every other year.

For more information, call 800-633-8859.

Gardening Simplified

Proven Winners® ColorChoice® SUGGESTED RETAIL PRICE $4.99

Cut through the clouds of confusion with “A New Vision for Hardy Hydrangeas,” which highlights only the most durable, easiest to grow

hydrangeas, like panicle hydrangea (H. paniculata) and smooth hydrangea (H. arborescens). Over 40,000 copies have been distributed

in the U.S. with over 2,100 in Pennsylvania alone. For more information, call 800-633-8859.

A New Vision for Hardy Hydrangeas

#1 Gardening Influencer Proven Winners has partnered with Laura at Garden Answer, producing 100 videos annually featuring Proven Winners plants and shrubs.

With 467 million views, she's beloved by gardeners throughout the world. In Pennsylvania alone, she's had 297,000 views on YouTube, totaling 1.4+ MILLION minutes - over 24,000 hours!

Facebook Fans: • Joanna Gaines - 2,698,284 • Garden Answer - 2,346,119 • Martha Stewart - 2,249,330 • Miracle-Gro® - 1,311,496 • Bonnie Plants - 370,054 • P. Allen Smith - 329,495

Sharable Social Media Graphics

Billboards Across North America, Proven Winners will have 70+ billboards generating 99 million impressions during the month of May. Two of these billboards will be in Lancaster, and two will be in Philadelphia, together, generating 352,000 impressions. We will continue this campaign in 2019 although locations have not been secured.

2018 Lancaster Billboard Locations 30E near Route 772 30W near Route 772

2018 Philadelphia Billboard Locations I-95 near Academy I-95 near Route 420

2019 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Plants of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Lemon Coral™ Sedum

Shadowland® ‘Autumn Frost’ Hosta

Summerific® ‘Berry Awesome’

Hibiscus

Low Scape® Mound Aronia

At Last® Rosa Fire Light® Hydrangea Sonic Bloom® Weigela series

2019 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Recipes of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Sparkle and GlowSuperbells® Grape Punch™ CalibrachoaLaguna® Ultraviolet™ LobeliaSuperbena Sparkling® Amethyst VerbenaMeteor Shower® Verbena

Pumpkin Spice LatteSunsatia® Blood Orange™ NemesiaSupertunia® Latte™ PetuniaSuperbena® Royale Plum Wine VerbenaGraceful Grasses® Purple Fountain Grass Pennisetum

Strawberry SauceSuperbells® Strawberry Punch™ CalibrachoaLaguna® White LobeliaSuperbena® Royale Romance VerbenaGraceful Grasses® 'Sky Rocket' Pennisetum

Grand TraverseSupertunia® Black Cherry® PetuniaSupertunia® Bordeaux™ PetuniaSupertunia Vista® Fuchsia PetuniaGraceful Grasses® Prince Tut™ Cyperus

IrresistibleSuperbells® Yellow CalibrachoaLaguna® Ultraviolet™ LobeliaSunsatia® Blood Orange™ NemesiaGraceful Grasses® Purple Fountain Grass Pennisetum

Top 10 Most Sought After Plants in Pennsylvania 1. Supertunia Vista® Bubblegum® Petunia 2. Arctic Sun® Dogwood 3. Fire Light® Panicle Hydrangea 4. Vermillionaire® Large Firecracker Plan 5. Rockapulco® White Double Impatiens 6. Dolce® 'Appletini' Heuchera 7. Golden Butterfly® Marguerite Daisy 8. Supertunia Vista® Fuchsia Petunia 9. Berry Poppins® Ilex 10. Sunjoy® Mini Saffron Barberry

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We will be displaying over 30 of our new varieties at the Philadelphia Flower Show at the Pennsylvania Convention Center March 2-10, 2019! This show boasts over 250,000 visitors each year!

We will also showcase our National Plants of the Year and sponsor the Garden Stage featuring Laura at Garden Answer.

Top 10 Perennials Sold in Pennsylvania 1. Amazing Daisies® 'Banana Cream’ Leucanthemum 2. Amazing Daisies® Daisy May® Leucanthemum 3. ‘Denim ’n Lace’ Perovskia 4. 'Cat's Meow’ Nepeta 5. Primo® 'Black Pearl’ Heuchera 6. Shadowland® 'Empress Wu' Hosta 7. ‘Tuscan Gold’ Heliopsis 8. ‘Tuscan Sun’ Heliopsis 9. ‘Storm Cloud’ Amsonia 10. ‘Pardon My Cerise’ Monarda

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Philadelphia Flower & Garden Show

Trial Award WinnersLongwood Gardens Perfect Score All Season Plum Dandy™ Alternanthera Toucan™ Coral Canna Diamond Frost® Euphorbia Rockin'™ Playin' the Blues® Salvia

Top Performer Golden Butterfly™ Argyranthemum Vanilla Butterfly® Argyranthemum Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna Toucan™ Yellow Canna Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Bright Lights™ Double Moonglow Osteospermum

Penn State Perfect Score All Season Plum Dandy™ Alternanthera Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum Silver Bullet® Artemisia Supertunia Vista® Bubblegum® Petunia

Top Performer Angelface® Perfectly Pink Angelonia Angelface® Super Blue Angelonia Angelface® Super Pink Angelonia Angelface® Super White Angelonia Vanilla Butterfly® Argyranthemum Surefire® Red Begonia Surefire® Rose Begonia Pegasus® Begonia Campfire® Fireburst Bidens Lady Godiva™ Orange Calendula Superbells® Blue Moon Punch™ Calibrachoa Superbells® Coralberry Punch™ Calibrachoa Superbells® Coralina Calibrachoa Superbells® Double Orchid Calibrachoa Superbells® Double Ruby Calibrachoa Superbells® Evening Star™ Calibrachoa Superbells® Garden Rose Calibrachoa Superbells® Grape Punch™ Calibrachoa Superbells® Hollywood Star™ Calibrachoa Superbells® Holy Moly!® Calibrachoa Superbells® Lemon Slice™ Calibrachoa Superbells® Morning Star™ Calibrachoa Superbells® Over Easy™ Calibrachoa Superbells® Plum Calibrachoa Superbells® Pomegranate Punch™ Calibrachoa Superbells® Red Calibrachoa Superbells® Rising Star™ Calibrachoa Superbells® Tropical Sunrise Calibrachoa Superbells® White Calibrachoa Superbells® Yellow Calibrachoa Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna Toucan™ Yellow Canna

Pequeña Rosalita® Cleome Senorita Blanca® Cleome Señorita Mi Amor® Cleome Señorita Rosalita® Cleome Fairy Dust™ Pink Cuphea Vermillionaire® Cuphea Graceful Grasses® King Tut® Cyperus Graceful Grasses® Prince Tut™ Cyperus Dahlightful® Crushed Crimson™ Dahlia Dahlightful® Sultry Scarlet Dahlia Dahlightful® Tupelo Honey™ Dahlia Mystic Illusion Dahlia Diamond Delight® Euphorbia Diamond Frost® Euphorbia Blue My Mind® Evolvulus Karalee® Petite Pink Gaura Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Sweet Caroline Bewitched After Midnight™ Ipomoea Sweet Caroline Bewitched Green with Envy™ Ipomoea Sweet Caroline Sweetheart Jet Black™ Ipomoea Sweet Caroline Sweetheart Lime Ipomoea Luscious® Berry Blend™ Lantana Luscious® Citrus Blend™ Lantana Luscious® Pinkberry Blend™ Lantana Luscious® Royale Cosmo Lantana White Knight® Lobularia Bright Lights™ Double Moonglow Osteospermum Supertunia Vista® Fuchsia Petunia Supertunia Vista® Silverberry Petunia Supertunia® Bordeaux™ Petunia Supertunia® Daybreak Charm Petunia Supertunia® Honey™ Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Lovie Dovie™ Petunia Supertunia® Mulberry Charm Petunia Supertunia® Picasso in Purple™ Petunia Supertunia® Pink Star Charm Petunia Supertunia® Royal Magenta™ Petunia Supertunia® Violet Star Charm Petunia Intensia® Blueberry Phlox Intensia® Red Hot Phlox Intensia® White Phlox Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Diamond Delight® Thunbergia Orange A-Peel® Thunbergia Tangerine Slice A-Peel® Thunbergia Superbena® Royale Cherryburst Verbena Superbena® Royale Peachy Keen Verbena Superbena® Stormburst Verbena Superbena® Violet Ice Verbena Meteor Shower® Verbena

Trial Manager Pick Mystic Illusion Dahlia Blue My Mind® Evolvulus Luscious® Citrus Blend™ Lantana Intensia® Blueberry Phlox Superbena® Stormburst Verbena Meteor Shower® Verbena