Proven Winners® Marketing Campaign - TX

Certification The Proven Winners Certified Training Program for garden centers is an

ongoing partnership that offers retailers and their employees the opportunity to learn more about our plants while building their

confidence to sell Proven Winners.

In 2018, 7,752 employees become certified from over 1,000 retailers. Of those, 6 retailers & 10 employees were from Texas.

For more on this program, visit www.provenwinners.com/certification.

Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books.

Last spring, Proven Winners mailed out 400,000 copies- 7,063 in Texas. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage.

The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op

Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising!

Your logo will appear on your ad and will serve as a link to your website.

6-Week Campaign - Just $350 - $58 per week!

• Campaign dates are (choose one):• April 8 - May 12, 2019 (3/29 deadline)• May 6 - June 9, 2019 (4/26 deadline)• June 3 - July 14, 2019 (5/24 deadline)

• We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code.

• Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page.

• Looking for a larger radius? More impressions? We can do it! Contact tabatha@provenwinners.com or 601.527.5213 with any questions.

Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating nearly 47 million impressions in 2018. Over 3,000,000 Texas subscribers saw our ads.

The varieties being promoted include:

Sharable Social Media Graphics

Lo & Behold® Buddleia Series ‘Sweet Summer Love’ Clematis Incrediball® Hydrangea series Invincibelle® Spirit II Hydrangea Sonic Bloom® Weigela series

Spilled Wine® Weigela Fire Light® Hydrangea Jazz Hands® Loropetalum series At Last® Rosa Bloomerang® Syringa series

Website We’ve received over 214,000 visits to provenwinners.com

from over 145,000 website users in Texas.

In addition, Texas retailers selling Proven Winners have appeared as suggested retailers over 202,000 times on

provenwinners.com

Gardening Simplified

150,000 copies of Gardening Simplified, a 100-page shrub reference guide, full of quick tips, how-to’s, and beautiful images of the entire Proven Winners®

ColorChoice® collection, is printed every other year.

For more information, call 800-633-8859.

Gardening Simplified

Proven Winners® ColorChoice® SUGGESTED RETAIL PRICE $4.99

Cut through the clouds of confusion with “A New Vision for Hardy Hydrangeas,” which highlights only the most durable, easiest to grow

hydrangeas, like panicle hydrangea (H. paniculata) and smooth hydrangea (H. arborescens). Over 40,000 copies have been distributed in the U.S. with over 1,456 in Texas alone. For more information, call

800-633-8859.

A New Vision for Hardy Hydrangeas

#1 Gardening Influencer

Proven Winners has partnered with Laura at Garden Answer, producing 100 videos annually featuring Proven Winners plants and shrubs.

With 467 million views, she's beloved by gardeners throughout the world.

In Texas alone, she's had 768,000 views on YouTube, totaling 3.6+ MILLION minutes - over 61,000 hours!

Facebook Fans: • Joanna Gaines - 2,698,284 • Garden Answer - 2,346,119 • Martha Stewart - 2,249,330 • Miracle-Gro® - 1,311,496 • Bonnie Plants - 370,054 • P. Allen Smith - 329,495

Billboards In 2018, Proven Winners had 70 billboards generating over 102 million impressions. These billboards were in 12 states and 4 provinces. Two of these billboards were located in Dallas, generating over 2.4 million impressions. We will continue this campaign in 2019 although locations have not been secured.

2018 Dallas Billboard Locations I-35 East & Elm Fork/Trinity River I-30 (Tom Landry) & Hwy 360

2019 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Plants of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Lemon Coral™ Sedum

Shadowland® ‘Autumn Frost’ Hosta

Summerific® ‘Berry Awesome’

Hibiscus

Low Scape® Mound Aronia

At Last® Rosa Fire Light® Hydrangea Sonic Bloom® Weigela series

2019 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.

Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Recipes of the Year, April 1st – June 15th.

For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.

Sparkle and GlowSuperbells® Grape Punch™ CalibrachoaLaguna® Ultraviolet™ LobeliaSuperbena Sparkling® Amethyst VerbenaMeteor Shower® Verbena

Pumpkin Spice LatteSunsatia® Blood Orange™ NemesiaSupertunia® Latte™ PetuniaSuperbena® Royale Plum Wine VerbenaGraceful Grasses® Purple Fountain Grass Pennisetum

Strawberry SauceSuperbells® Strawberry Punch™ CalibrachoaLaguna® White LobeliaSuperbena® Royale Romance VerbenaGraceful Grasses® 'Sky Rocket' Pennisetum

Grand TraverseSupertunia® Black Cherry® PetuniaSupertunia® Bordeaux™ PetuniaSupertunia Vista® Fuchsia PetuniaGraceful Grasses® Prince Tut™ Cyperus

IrresistibleSuperbells® Yellow CalibrachoaLaguna® Ultraviolet™ LobeliaSunsatia® Blood Orange™ NemesiaGraceful Grasses® Purple Fountain Grass Pennisetum

Top 10 Most Sought After Plants in Texas 1. Supertunia Vista® Bubblegum® Petunia 2. Diamond Frost® Euphorbia 3. Illusion® Emerald Lace Ipomoea 4. Intensia® ‘Red Hot’ Phlox 5. Primo® ‘Pretty Pistachio’ Heuchera 6. Bobo® Hydrangea 7. Sweet Caroline Bewitched After Midnight™ 8. Snow Princess® Lobularia 9. Sweet Caroline Bewitched Green with Envy™ 10. Supertunia Vista® Fuchsia Petunia

#8

#1

#4

#7 #10

#2

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Top 10 Perennials Sold in Texas 1. Summerific® ‘Perfect Storm’ Hibiscus 2. Summerific® ‘Berry Awesome’ Hibiscus 3. Summerific® ‘Cranberry Crush’ Hibiscus 4. Sweet Romance® Lavandula 5. Dolce® 'Silver Gumdrop’ Heuchera 6. Primo® ‘Wild Rose’ Heuchera 7. Shadowland® ‘Autumn Frost' Hosta 8. Shadowland® 'Empress Wu' Hosta 9. Shadowland® ‘Hudson Bay' Hosta 10. Primo® ‘Pretty Pistachio’ Heuchera

#8

#1

#4

#7 #10

#2

#5#3 #6

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Trial Award Winners

Texas A&M | East Texas Bedding Plant Trial - 2018 Field Day People's Choice Supertunia Vista® Bubblegum® Petunia Luscious® Citrus Blend™ Lantana Superbena® Dark Blue Verbena Rockin'® Deep Purple Salvia ColorBlaze® Golden Dreams™ Solenostemon Superbena® Purple Verbena

Texas Tech University - 2018 Top Performer Amazel™ Basil Ocimum Angelface® Blue Angelonia Angelface® Cascade Blue Angelonia Supertunia Vista® Bubblegum® Petunia ColorBlaze® Royale Cherry Brandy™ Solenostemon ColorBlaze® Chocolate Drop Solenostemon Luscious® Citrus Blend™ Lantana Rockin'® Deep Purple Salvia Diamond Frost® Euphorbia Diamond Mountain™ Euphorbia ColorBlaze® Golden Dreams™ Solenostemon Sweet Caroline Kiwi™ Ipomoea Machu™ Morado Ruellia Supertunia Vista® Paradise Petunia Angelface® Cascade Pink Angelonia Truffula™ Pink Gomphrena Superbena® Raspberry Verbena Sweet Caroline Raven™ Ipomoea Superbena® Red Verbena ColorBlaze® Rediculous™ Solenostemon Superbena® Scarlet Star Verbena ColorBlaze® Sedona Sunset™ Solenostemon ColorBlaze® Strawberry Drop Solenostemon ColorBlaze® Torchlight™ Solenostemon Angelface® Wedgwood Blue Angelonia Angelface® Cascade White Angelonia Superbena® Whiteout™ Verbena Lady Godiva® Yellow Calendula

Texas A&M | East Texas Bedding Plant Trial - 2017 Top Performer Silver Bullet® Artemisia Toucan™ Coral Canna Toucan™ Dark Orange Canna Toucan™ Rose Canna Toucan™ Scarlet Canna Toucan™ Yellow Canna Fairy Dust™ Pink Cuphea Mystic Illusion Dahlia Karalee® Petite Pink Gaura Hippo™ Red Hypoestes Hippo™ Rose Hypoestes Luscious® Royale Cosmo Lantana Supertunia® Hot Pink Charm Petunia Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia Lemon Coral™ Sedum Lemon A-Peel® Thunbergia Orange A-Peel® Thunbergia Tangerine Slice A-Peel® Thunbergia Superbena® Violet ice Verbena

People's Choice Luscious® Royale Cosmo Lantana Rockin'™ Deep Purple Salvia Lemon A-Peel® Thunbergia Superbena® Stormburst Verbena

Mens Top Pick Rockin'™ Deep Purple Salvia Lemon A-Peel® Thunbergia

Women's Choice Luscious® Royale Cosmo Lantana Lemon A-Peel® Thunbergia Superbena® Stormburst Verbena