Proven Skills + Methods for Community Engagement

Beau Hunter, Kammie McClintock, Gemma Puddy

International

Canada

United States

Intermountain Chapter

• Five states (Utah, Idaho, Montana, Wyoming, Nevada)

• Over 100 members

What would you like to get out of this session?

What does PI look like in your communities? • Are you doing PI? • If not, why not? Discuss the roadblocks that are preventing you from

doing PI.

What challenges do you encounter with engaging your community?

• Talk about challenges with community segments, stakeholders, diversity, minorities, age groups, other agencies involved, etc.

• Discuss how the political climate is impacting engagement.

What successes have you seen by engaging your community?

• Talk about success with community segments, stakeholders, diversity, minorities, age groups, other agencies involved, etc.

What tools and methods are you using?• Talk about methods used such as technology, traditional media, boots-on-

the-ground engagement, etc.

Best Practices

Do research• Who is your audience(s)• How do they want to be engaged?• How do they prefer to be communicated with?

Set measurable goals/objectives• Define success• Make adjustments as needed

Develop a plan• Timeline• Key messages

Best Practices

Use existing communication channels• Website• Newsletter• Utility bills• Social media• Traditional media• Signage, including VMS• Email, texts, reverse 911, etc.

Best Practices

Go to where the people are• Parks, commercial areas, churches, events

Strategically combine outreach• Social media, traditional media, mailer, newsletter, reverse 911• Methods to broaden reach

Face-to-face or personal interaction can go a long way• Door-to-door• Hotline/phone calls• Public meetings

IAP2 Intermountain Chapter

• Network of P2 professionals• Training opportunities• Conferences