using social media strategically to increase web traffic
DESCRIPTION
An introduction on how to use digg and stumbleupon strategically as ways to increase your website traffic.TRANSCRIPT
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Using Social Media Strategically to Drive Web Traffic
By Danielle [email protected]
Photo by ness730
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Social Networking
Social BookmarkingSocial News
Photo by waynejackson
Social Media is an “umbrella term” Social Media is an “umbrella term” for…for…
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What is Digg ?
Photo by Mike Carroll
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• Age Range: 25-34
• About 65% male
• International
• 25 million unique visitors a month
Digg demographics:
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Digg 101:• Users submit links.
• Other users vote--or “digg”--links they like.
• The more votes a link has, the more popular it becomes.
• If a link gets enough “diggs” in a 24 hour period, it makes it to the Digg.com homepage.
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Digg homepage . . . Digg homepage . . . JACKPOT!JACKPOT!
Photo by rhoadeecha
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Endangered Cats on Digg
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Endangered Cat Stats
00
10,000
20,000
30,000
40,000
50,000
60,000
January February
Other Traffic Digg
1,584
43,703 from Digg
4,834 from other places
TOTAL:48,537
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Your Site
RSS Blogs
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Digg Helps Diversify YourInbound Links
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Results
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October - March
DiggsDiggs
Digg Isn’t Easy
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Tips and Tricks
Image by Micah JohnsonFrom www.chiefingredient.com
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What is StumbleUpon?
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• 4.5 million members
• 1.5 million unique visitors a month
• 56% male
• Age Range: 45-54
StumbleUpon
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Say I like puppies…
#1. I download the StumbleUpon toolbar.
#2. I create a basic profile, checking boxes that relate to puppies (and other things I like).
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Browse and Rate
• Discover and rate your pages and others.
• Build relationships with other “Stumblers” with similar interests.
• Rate anyone who mentions you! It will reward them with traffic.
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You Want More
“Thumbs”
Photo by Vern
Hart
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Let “Stumblers” Rate You
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What the “thumbs” look like…
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Spend Longer on Site Lower Bounce RatePhoto from Morguefile.com
Laurenatclemson on Flickr
StumbleUpon Stats
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Profile Development Pays Off!
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Takeaways…
• Be ready to invest time.
• Create and submit unique material.
• Find your niche.
• Invest and reciprocate.
• Social media
can supplement more traditional methods.
Photo by Jack Fiallos
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QuestionsQuestions??
Photo by jn2race