proposal on bake sale joint project of bu260 and bu270
TRANSCRIPT
Proposal on Bake Sale
Joint Project of BU260 and BU270
Product Strategy
Hershey’s kisses Chocolate Cake
Coconut Cake
• Hershey’s kisses Chocolate cake 2 box chocolate cake mix $5.00
6 eggs 2.10½ Oil 1.00Hershey's kisses 4.001 chocolate frosting 5.70
Total Cost $17.80
• Coconut Cake 2 Cake Mix $5.00
1 cups sugar .207tsp. baking powder 1.752 tsp. salt .751/2 cup shortening 1.001 cup milk .851 lg Whip Cream 5.954 egg whites 1.402 shredded coconut 1.00
Total Cost $17.90
Ingredients
• Hershey’s Kisses Chocolate Cake Total Cost: $17.80
Desired return: 25%
Mark up pricing: Retail price=17.80/1- 25%or .25=$23.73 for the whole cake = $.98 or round up to $1.00 for a piece
Pricing Strategy
Total Cost: $17.90Desired return: 25%Markup Pricing: Retail Price = $17.90/1-25%
or .25Whole Cake = $23.86
Per piece= $ .99
Coconut Cake
• Word of Mouth• Flyers
Promotion Strategy
Promotion Strategy
Promotion Strategy
• College of Micronesia– Faculty and Staff– Students
Target Market Strategy
Group # 4
Tyson OttoAlisha Etse
Berney Fred