propaganda techniques. propaganda a technique of persuasion aimed at influencing public opinion to...
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Propaganda Techniques
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Propaganda
•A technique of persuasion aimed at influencing public opinion to create a particular popular belief.
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Propaganda Techniques
•Plain Folk•Bandwagon•Name Calling•Card Stacking
•Glittering Generalities•Transfer•Testimonial
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Plain Folk
•Pretend to be one of the common people.•Helps listener relate to speaker.“I’m one of the worker’s friends”
http://changingminds.org/techniques/propaganda/plain_folks.htm
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Bandwagon
•Follow the crowd, be with the majority.•Appeals to people who want to be on the winning team.Ex: “I’m voting for the Situation, why aren’t you?”
http://changingminds.org/techniques/propaganda/bandwagon.htm
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Name Calling
•Do not discuss facts, just give the opposition a bad name.•Attaches negative image to opposing side.“Mickey Mouse is un-American”
http://changingminds.org/techniques/propaganda/name_calling.htm
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Glittering Generalities
•Broad and vague statements.•Never really says anything.“In the interest of peace and prosperity”
http://changingminds.org/techniques/propaganda/glittering_generalities.htm
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Transfer
•Use symbols to accomplish purposes for which they intended.•Associates person w/ positive image.Using an American flag as a backdrop
http://changingminds.org/techniques/propaganda/transfer.htm
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Testimonial
•Endorsed by a celebrity.•Makes people think that a positive view of the person is a “correct” one
The Situation is endorsing Snooki for president.
http://changingminds.org/techniques/propaganda/testimonial.htm
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Card Stacking
•Presenting only one side of an issue through the distortion of facts.•Makes evidence against person seem overwhelming“Pauly D voted 35 times to raise your taxes!”
http://changingminds.org/techniques/propaganda/card_stacking.htm
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Snob Appeal
•This device reverses the appeal of PLAIN FOLKS. Instead, this one tries to flatter the consumer by making her think she is special.