propaganda techniques. propaganda a technique of persuasion aimed at influencing public opinion to...

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Propaganda Techniques

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Page 1: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Propaganda Techniques

Page 2: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Propaganda

•A technique of persuasion aimed at influencing public opinion to create a particular popular belief.

Page 3: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Propaganda Techniques

•Plain Folk•Bandwagon•Name Calling•Card Stacking

•Glittering Generalities•Transfer•Testimonial

Page 4: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Plain Folk

•Pretend to be one of the common people.•Helps listener relate to speaker.“I’m one of the worker’s friends”

http://changingminds.org/techniques/propaganda/plain_folks.htm

Page 5: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Bandwagon

•Follow the crowd, be with the majority.•Appeals to people who want to be on the winning team.Ex: “I’m voting for the Situation, why aren’t you?”

http://changingminds.org/techniques/propaganda/bandwagon.htm

Page 6: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Name Calling

•Do not discuss facts, just give the opposition a bad name.•Attaches negative image to opposing side.“Mickey Mouse is un-American”

http://changingminds.org/techniques/propaganda/name_calling.htm

Page 7: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Glittering Generalities

•Broad and vague statements.•Never really says anything.“In the interest of peace and prosperity”

http://changingminds.org/techniques/propaganda/glittering_generalities.htm

Page 8: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Transfer

•Use symbols to accomplish purposes for which they intended.•Associates person w/ positive image.Using an American flag as a backdrop

http://changingminds.org/techniques/propaganda/transfer.htm

Page 9: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Testimonial

•Endorsed by a celebrity.•Makes people think that a positive view of the person is a “correct” one

The Situation is endorsing Snooki for president.

http://changingminds.org/techniques/propaganda/testimonial.htm

Page 10: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Card Stacking

•Presenting only one side of an issue through the distortion of facts.•Makes evidence against person seem overwhelming“Pauly D voted 35 times to raise your taxes!”

http://changingminds.org/techniques/propaganda/card_stacking.htm

Page 11: Propaganda Techniques. Propaganda A technique of persuasion aimed at influencing public opinion to create a particular popular belief

Snob Appeal

•This device reverses the appeal of PLAIN FOLKS. Instead, this one tries to flatter the consumer by making her think she is special.