advertisements persuasion, propaganda, & the portrayal of men and women
TRANSCRIPT
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AdvertisementsPersuasion, Propaganda, & the Portrayal of Men
and Women
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PropagandaInformation, ideas, or
rumors deliberately spread widely to help or harm a
person, group, movement, institution, nation, etc.(www.dictionary.com)
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A form of communication that is
aimed at influencing the attitude of a community toward some cause or
position.(www.wikipedia.com)
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As opposed to impartially providing information,
propaganda, in its most basic sense, presents information
primarily to influence an audience. Propaganda often
presents facts selectively (thus possibly lying by omission) to
encourage a particular synthesis, or uses loaded messages to produce an
emotional rather than rational response to the information
presented. The desired result is a change of the attitude toward
the subject in the target audience to further an agenda.
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US Office for War Information poster implying that working less helped the Axis powers.
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Nazi Poster depicting American "liberators" as monster.
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Walls of the former US embassy in Tehran, Iran covered in anti-American mural
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Words and images can
be very persuasive…
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A form of psychological warfare that militaries use in foreign conflict to alter the behavior of people in enemy-controlled territory. Humanitarian air missions, in cooperation with leaflet propaganda, are also successful in turning civilians against enemy leadership while preparing them for the arrival of enemy troops.
Leaflet Bomb
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Propaganda Techniques in
Advertisements
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TestimonialUsing a famous person to endorse a product
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BandwagonEverybody’s doing it, so don’t get left out
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Glittering Generalities
The use of words that sound great
but on further evaluation mean
very little
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DistortionShading basic facts by omitting some facts,
overemphasizing others, mixing facts with opinions,
or using slanted or misleading words to get the reader’s attention
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Name CallingCriticizing other products to make your own look
better
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Beauty Industry Propaganda in
Advertisements…what you are most familiar
with.
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Girls and Women
"Girls and teenagers are perhaps most vulnerable to
beauty-industry propaganda. For them, advertising is a
window into adult life, a lesson in what it means to be a woman. And lacking the
sophistication of their older sisters and mothers, girls are
less likely to distinguish between fact and advertising
fiction."-- Michael F. Jacobsen/ Laurie
Anne Mazur
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Girls, how do these ads make you feel?
What negative consequences does the objectification of women in advertisements have on women and men?
What must be done to convince people that the objectification of women has negative consequences for all of us?
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Boys and Men
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Boys, how are you portrayed in these ads?
How do the negative portrayals of men in advertising differ from the portrayals of women?
Why do you believe that men are now being targeted more by advertisers than they were in the past?
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Mary Pipher Explains
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The Truth about Women
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For More Information…
Reviving Ophelia, by Mary Pipher
www.mediaed.org
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How will your newspaper use propaganda to persuade your audience?
*Advertisements*Political Cartoons*Editorials