Advertisements

What do advertisements sell us?

What can consumers get from advertisements?

Purposes of Advertising Provide information to choose products Persuade people to buy brand-name

products

Advertisement Driven fast Beautiful countryside Young, good-looking owners

Reasons for buying BMW Z3

Expensive Famous Can go very fast Stylish Pretty girls like this Looks good Arouse jealousy

BMW Z3 Facts

Famous Goes very fas

t

Opinions

StylishExpensiveLooks good

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People diving under water Pilots flying fighter planes

Reasons for buying Citizen Promaster Expensive Waterproof Vanity

Citizen Promaster Facts

Waterproof to 100 metres

Opinions

expensive

Advertisement Rich Fashionable People strolling along the streets Romantic places

Why a Jean Paul Gaultier school Bag? Other girls have bags like this (Peer

influence) Without logo, cost less than $500 but

would be laughed (Peer pressure)

Jean Paul Gaultier School Bag Facts A) $4000 B) Has a logo

Opinions A) expensive? B) fashionable? C) stylish? D) trendy? E) anything else?

Conclusion Advertisements sell a)luxurious, brand-name, expensive

products b)Illusion: exciting, beautiful, fashionable

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