promotional plan presentation - retail merchandising
TRANSCRIPT
Denver, coThe Den
Natalie Bryniczka, Evan Jex, Lexi Bailey, Sarah Hamilton
Just a quick recap A modern-masculine twist on a locally sourced, health
conscious grocery storespecializing in “fun”
Upper Level Sports Bar
Lower Level Grocery
The Den
Unifying theme of sports perfect for an area that embodies millennials as well as Gen X’ers and Boomers
Alcohol Department
Advertising BudgetPrint Advertisements
2 Flyers, 1 Newspaper $7,500
Outside Billboard Advertisement
2 Variations at 4 total Locations $5,200
In-Store Display Advertisements
3 Displays in store $1,000
Social Media
Website, Facebook, Instagram, Twitter, Pinterest
$5,000
THE DENYOUR AD HERE
1-800-BILLBOARD
$18,700
print MEDIA
Advertisement on the left is geared
toward the college student
with simple items that make
tailgating easier while also
catering to a family that could
be hosting a large gathering!
Billboard Ad
theDENWANTS
YOU TO TAILGATE
LIKE ACHAMPION
LOCATED DIRECTLY ACROSS FROM THE PEPSI CENTER
“Hey guys, did you see that billboard of
Peyton Manning? We should check that place out
ASAP!”
SOCIAL MEDIA
theDENco.com
Having a blog will help create the lifestyle brand that we are
going for. It will get people interacted on all levels and
show that we can provide more insight to our
customers than how to throw a frat style tailgate.…
theDENcoFacebook
Go “LIKE” us on Facebook!
Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve
https://www.pinterest.com/thedenco/
We are using Pinterest as a way for people to
check out our food pairings. We include
recipes as well as cute, fun ways to spice up
your meals and impress your guests on
game day!
Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve
In store promotions
Promotional displays
In store Promotional displays
Thank you!
Advertising BudgetPrint Advertisements
2 Flyers, 1 Newspaper $7,500
Outside Billboard Advertisement
2 Variations at 4 total Locations $5,200
In-Store Display Advertisements
3 Displays in store $1,000
Social Media
Website, Facebook, Instagram, Twitter, Pinterest
$5,000
THE DENYOUR AD HERE
1-800-BILLBOARD
$18,700
print MEDIA
Advertisement on the left is geared
toward the college student
with simple items that make
tailgating easier while also
catering to a family that could
be hosting a large gathering!
Billboard Ad
theDENWANTS
YOU TO TAILGATE
LIKE ACHAMPION
LOCATED DIRECTLY ACROSS FROM THE PEPSI CENTER
“Hey guys, did you see that billboard of
Peyton Manning? We should check that place out
ASAP!”
SOCIAL MEDIA
theDENco.com
Having a blog will help create the lifestyle brand that we are
going for. It will get people interacted on all levels and
show that we can provide more insight to our
customers than how to throw a frat style tailgate.…
theDENcoFacebook
Go “LIKE” us on Facebook!
Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve
https://www.pinterest.com/thedenco/
We are using Pinterest as a way for people to
check out our food pairings. We include
recipes as well as cute, fun ways to spice up
your meals and impress your guests on
game day!
Driving traffic to social sites posting about relevant topics helps promote the “lifestyle brand” that theDen wants to achieve
In store promotions
Promotional displays
In store Promotional displays
Thank you!