promotion product development
DESCRIPTION
This is promotion product development project for clothing and fashion industry. It involves the process of opening a clothing store.TRANSCRIPT
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PROMOTIONAL PRODUCTDEVELOPMENT
Chaitanya NandaB.Sc. 3rd Year
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AGENDA Introduction of Store Target Audience Products Specialty of Store Section of Stores Details of GET THE LOOK SECTION Marketing Strategy Sales Strategy Final Products Budgeting
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INTRODUCTION Name of Store : STUDIO 8x5
Location : AUNDH
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TARGET AUDIENCE Corporate people
People working in MNC , IT firms , Advertisements Compnaies , Banking , Insurance, Finance etc.
Focus on Women 70% Women Wear 30 % Men Wear
Why Focusing on Women ?
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PRODUCTS Women Wear
Exclusive Range of business wear including Indian Power Dressing
Accessories
Men Wear Business Wear Accessories Friday Specials
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SPECIALTY OF STORE Selling look not only clothing
Limited audience , wisely targeted
Personal Attention and Expert advice
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SECTIONS OF STORES Women Sections
Get the look section Individual sections Accessories Section
Men Section Friday Look Section Individual Sections Accessories Sections
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GET THE LOOK SECTION Indian Power Dressing
THE DIGITAL EIGHT Western Classic Dressing
The T BLOCKLeggings
Kurtis
ScarvesAccessories
Sarees
Blouse
inskirts
Shirts
Skirtsbelts
Vests , Jackets& CoatsPants
ties
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MARKETING STRATEGY Hoardings
Corporate Gifts
News paper Advertisements
Promotional Stall in MNCs Annual event
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SALES STRATEGY 10% OFF on IDs of Selected MNCs
20% Off on Student IDs
5 % Off on FaceBook Group member
Membership Card
Lucky Draw
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VISITING CARD Front View
Rate Details :30 Rs per piece
200 Rs Per Dozen
Back view
Quantity : 50 Dozens Size : 3.5x 2 inchesTotal Cost : 50x200
=10000Rs
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INVITATION CARD
Rate Details:- 20 Rs per piece , 100 Rs per Dozen
Quantity :- 100 Dozens (1200 Pieces)
Total Cost :- 10000Rs
Size :- 5x7 inches
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POST CARD Front View
Rate Details : 20 Rs per piece 100 per Dozen
Back View
Quantity : 1 Dozen Size :- 6x4 inchesTotal Cost : 100 Rs
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SHOPPING BAG Rate Details:-
20 Rs per piece , 100 Rs per Dozen
Quantity :- 100 Dozens (1200 Pieces)
Total Cost :- 10000Rs
Size : 12x16 inches
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WRAPPING PAPER Rate Details:-
20 Rs per piece , 100 Rs per Dozen
Quantity :- 10 Dozens (120 Pieces)
Total Cost :- 1000Rs
Size :- 20x14 inches
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BILLBOARD Making Charges : 1000 Rs
Size : 16x 11 inches
Rent Charges :-Hinjewadi : 50000 for 6 monthsMagarPatta : 75000 for 6 months
EON IT Park : 50000 for 6 months Talwada IT park : 35000 for 6 months
Yerwada IT park : 50000 for 6 months
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BILLBOARD
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NEWS PAPER ADVERTISMENT Rate Details:-
310 Rs per cm2 ,
News Paper :- The ECONOMICS TIME
Total Cost :- 5580Rs (40x140)
Size :- 4x4 inches =40cm2
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CATALOGUE Rate Details:-
50 Rs per Pages 100 Rs per Cover pages 500 Per Catalogue for 6 Pages 1000 Per Catalogue for 20Pages
Quantity :- 20
Total Cost :- 10000
Size :- 8x11 inches
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CATALOGUE FRONT
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CATALOGUE PAGE 1
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CATALOGUE PAGE 2
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CATALOGUE PAGE 3
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CATALOGUE PAGE 4
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CATALOGUE PAGE 5
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CATALOGUE PAGE 6
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CATALOGUE COVER PAGE
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BUDGETING -IItems Size Unit Charges Quantit
yTotal
Shop 900sq.feet 30000 on Rent 6 months 180000Electricity Bill
----- 10000 To 12000 per month
6 months 70000 approx.
Sales 4 Nos 10000 Per month
6 months 240000
Billing Manager
2 Nos 10000 per Month
6 months 120000
Marketing 1 No 15000 Per month
6 months 90000
Visiting Card
3.5x2 inches
200 Per Dozen 50 Dozen 10000
Post Card 6x4 inches 100 Per Dozen 1 Dozen 100Invitation Card
5x7inches 100 Per Dozen 100 Dozen
10000
Shopping Bag
16x12 inches
100 Per Dozen 100 Dozen
10000
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BUDGETING -IIItems Size Unit Charges Quantit
yTotal
Wrapping Paper
20x14 inches
100 per Dozen 10 Dozens
1000
Bill Board 1 16x11inches 1000+ 50000 6 months 51000Bill Board 2 6x11inches 1000+ 75000 6 months 76000Bill Board 3 16x11inches 1000+ 50000 6 months 51000Bill Board 4 16x11inches 1000+ 35000 6 months 36000
Bill Board 5 16x11inches 1000+ 50000 6 months 51000News Paper Advertisement
4x4 inches 310sq.cm 1 week 40000
Catalogues 8x11inches 500 Per Catalogue
20 Units 10000
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BUDGETING IIIItems Size Unit Price Quantity PriceBilling Desk 20000 1 20000Office Chairs 2000 3 6000Bean Bags 1000 6 6000Stools 500 6 3000Interior and Accessories
150000
TOTAL Expenditure 12,31,100 Rs
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THANK YOU !!!