Augmented Reality

in BUSINESS

Product Promotion

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Lessons Outline

• Lesson One: Augmented Reality• What is Augmented Reality & how it can be used to promote products?

• Lesson Two: Product Promotion• Some basics of product promotion

• Create your own product packaging

• Lesson Three: Creating an AR Experience• Using ‘Aurasma’ to create an AR experience connected to your product

• Lesson Four: Market Testing• Trying out each other’s creations

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Before we begin…

Download the Lessons Notebook file from the lessons website.

You will be prompted to update sections of this Notebook throughout the lessons and submit it online at the end of the day.

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Lesson 1: Augmented Reality

What is Augmented Reality? “a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view”

http://www.oxforddictionaries.com/definition/english/augmented-reality

“Augmented Reality (AR) describes a technology that blends digital content into our real world. Augmented Reality seeks to integrate our increasingly digitalized lifestyle with our physical lives in a seamless, natural way.”

http://www.metaio.com/technology/

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Lesson 1: Augmented Reality

Lets take a look…

“Bringing Print to life with Layar”

“Unbelievable Bus Shelter – Pepsi Max”

(videos also available on lessons website)

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Lesson 1: Augmented RealityLets try it out:

‘Auras’ above obtained from: https://studio.aurasma.com/

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Lesson 1: Augmented Reality

How can it be used to promote products?

3D modelling of products: &

AR Experiences at the Point of Sale:

• Update your Notebook according to instructions on the website

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Lesson 2: Product Promotion

• Why do businesses promote their products? • Increase sales and market share

• What is product differentiation?• What makes your product different/better than your competitor’s product• Eg: quality, price, eco-friendly, allergen free, ease of use/convenience

• What forms of promotion are there?• Advertising (print, TV, online, billboards), publicity (e.g. social media, events), product

placement• Businesses often use multiple strategies to promote their products. This is called the

promotion mix

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Lesson 2: Product Promotion

• What about packaging?

Image credit: Anthony Albright

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Lesson 2: Product Promotion

• Complete AR TASK – Part A outlined on the lessons website

• Don’t forget, when you have completed your packaging image, select the ‘download’ option and save it as a PNG or JPEG file format.

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Lesson 3: Creating an AR Experience

How to create an ‘Aura’ in Aurasma:

Uploading Assets (Triggers and Overlays)

Creating an Aura

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Lesson 3: Creating an AR Experience

Complete AR TASK: Part B outlined on the lessons website

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Lesson 4: Market Testing

Complete AR TASK: Part C outlined on the lessons website

Update the ‘Final Reflections’ section of your Notebook