promotion
DESCRIPTION
TRANSCRIPT
![Page 1: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/1.jpg)
6
Muhammad Eissa
![Page 2: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/2.jpg)
Promotion
![Page 3: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/3.jpg)
Agenda
• Promotion
• Promotion's objectives
• Promotional mix
![Page 4: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/4.jpg)
Promotion
• the method you use to spread the word about your product or service to customers, stakeholders and the broader public.
![Page 5: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/5.jpg)
Objectives
• Specific
• Measurable
• Achievable
• Relevant
• Time-bounded
![Page 6: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/6.jpg)
Objectives
• Increase demand.
• differentiate a product.
• Inform the market
![Page 7: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/7.jpg)
Marketing mix
![Page 8: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/8.jpg)
Promotional mix
• The Promotional mix is a combination of the different types of promotion.
• Promotion keeps the product in the minds of the customer and helps stimulate demand for the product.
![Page 9: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/9.jpg)
Components of Promotional mix • Advertising
• Sales promotion
• Public relations
• Personal selling
• Direct marketing
![Page 10: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/10.jpg)
Advertising
• The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
• Any paid form of non-personal presentation and promotion of ideas, goods, or services.
![Page 11: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/11.jpg)
Advertising by• Print ads
• Billboards
• Brochures
• catalogs
![Page 12: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/12.jpg)
Sales promotion
• relates to short term incentives or activities that encourage the purchase or sale of a product or service.
• Attracts attention, offers strong purchase incentives
• Stimulates quick response.
![Page 13: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/13.jpg)
Sales promotion by
• Offers
• Contests
• Rebate
![Page 14: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/14.jpg)
Public relations
• Building good relationships with the company’s various publics building up a good corporate image.
• To enhance the positive aspects and minimize negative factors related to products and organization
![Page 15: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/15.jpg)
Public relations by• Newspaper and magazine
• TV ads
• Charitable contributions
![Page 16: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/16.jpg)
Personal selling
• A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.
• Personal interaction allows for feedback and adjustments.
![Page 17: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/17.jpg)
Personal selling by
• Sales training
• Sales meeting
• Telemarketing
• incentive programs for intermediary sales people
![Page 18: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/18.jpg)
Direct marketing
• Involves making direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
![Page 19: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/19.jpg)
![Page 20: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/20.jpg)
Recap
• Promotion
• Marketing mix
• Promotional mix
![Page 21: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/21.jpg)
![Page 22: Promotion](https://reader035.vdocuments.site/reader035/viewer/2022070301/5463858faf79590c328b45b5/html5/thumbnails/22.jpg)