promoting academic offerings - using marcomm to tell your reddie story
TRANSCRIPT
Using MarComm to Tell Your Reddie Story
Teaching and Learning Conference 10 March 2017
Promote Academic Offerings
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Agenda• Who are we?• What is the Reddie brand?• What can MarComm do?• How do we construct a
communication plan?
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Who are we in the Office of Marketing and Communications?
Staff members in Henderson State University’s Office of Marketing and Communications are stewards of the university’s brand, voice and reputation. We serve by working as strategic partners with members of the campus community on projects in media relations, social media, and web and print publications.
Teaching and Learning Conference @marleysmom
Teaching and Learning Conference @marleysmom
We build and strengthen relationships by telling the Reddie story.
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We aren’t here to handcuff you.
We’re here to empower you to tell your own
Reddie story.
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We are guided by Strategic Priority 6Enhance Henderson State’s Regional, State and National Profile
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We are also invested in the university, and we follow a process for promoting the institution.
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Our Henderson State brand
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What is the Reddie story?Henderson State University focuses on student
success with:•Exceptional faculty who have a passion for
teaching•High quality academic programs with small
classes•Experiential learning through research or
internships•Balance between support and challenge•Access to affordable education
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How does your organization fit within this brand?
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What can the office do for academic programs?
Find champions anywhere
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Teaching and Learning Conference @marleysmom
Integrated marketing communicationWhen we know about achievements in different areas, we work to promote them in all available channels.
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IMCCommunicating information about our achievements in all channels using the same key messaging.
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What are those channels?
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Web
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Web
Calls to action
Teaser video
Student testimonial
Related information
Contact information
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News releases, news section
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Professor profile
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Social media
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Print materials
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Promotional materials
Department of Music
hsu.edu/[email protected]
870-230-5564
Aspire to musical excellenceDreams drive each of us. Whether you want to be a performer or music teacher, ambitions can become reality at Henderson State University.With its strong commitment to nurturing student excellence, the Department of Music at Henderson State University empowers students with:
• Strong sense of spirit, tradition and distinction
•Opportunities to perform in a wide variety of ensembles
•Dedicated faculty of active professional musicians and pedagogues
•Generous scholarships for majors and non-majors
•High placement rate for graduates in performance and education careers
Degrees Offered
•Bachelor of Music Education (Choral and Instrumental)
•Bachelor of Music Performance
•Bachelor of Arts in Music•Music Minor
Audition Dates
• Friday, Nov. 4 - Early Audition Day
• Saturday, Jan. 21 • Saturday, Feb. 11 - Last
Scholarship Audition Day
Leading southwest Arkansas in educational,
entrepreneurial and economic development
School of Business
Teachers College
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Online ads
Google paid search
Facebook targeted ads
Clicks through directed to academic program page
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Event assistance
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How do we accomplish promotion of teaching, service and research?
We are a team
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Teaching and Learning Conference @marleysmom
What do we need to focus on to achieve our goals?
What are our goals?
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Our first priority has been to focus on
student recruitment.That means we have to tell
our story in a way that attracts students.
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What information is most important?
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How do we share this information
strategically?
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Objectives• What is the main idea
you want to convey?• What is the anticipated
result?
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Target audience• Who are you trying to reach or
influence?
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Action• What is the thing you want the
target audience to do?
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Single benefit• What’s in it for
the target audience?
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Mandatories• What must - or
must not - be included?
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Timing• When does the communication
have to begin and end?
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Evaluation• How will success be judged?
Questions?
Tonya Oaks [email protected]@marleysmom870-230-5348
Through the Thou, a person becomes I.Teaching and Learning Conference @marleysmom
Thank you
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