aiesec sjtu marcomm awarding materials
TRANSCRIPT
AIESEC SJTU ���Apply For���
MarComm Awarding Materials • CI Management • Show Casing ���
AIESEC SJTU 15th Annual Forum
• Show Casing - Annual Report
CI Management • Performance Review • Process Management • Review Report
Ø Key Strategy Review Ø Key Event Review
Performance Review
Process Management • Online Channel: Renren, Wechat, Weibo, SMS • Offline Channels: AIESEC Night, Info, 扫楼 • Dura/on: Prepara;on: Jan 15th –Feb 8th Online Promo;on: Feb 9th –Feb 23rd
Students’ Market Analyze • Campus • SJTU: 144 ECNU: 60 Others: 4 • Gender • Boy: 110 Girl: 98 • Grade • Year One: 193 Year Two: 11 • Above Year Three: 4
• Major(Basic on Offline App Situa8on;323) • Science:209 Art & Language:22 • Business:57 Umich:35
(Base on App Paper Result)
Review Report No.AIESEC Night & Info Par8cipators • AIESEC Night: 105 AIESEC Info: 138 • AIESEC Night App:12 Info Apps: 34 We did MR during wai;ng for interview and got 208 result successfully, Here the link:h]ps://podio.com/webforms/6113899/553313 Transfer (Total:208) • AIESEC Night:21 Info:64 • Both:23 Neither:100 Other data: • First Time know AIESEC Renren: 40 WeChat: 4 QQ Space: 1 Friends: 56 扫楼: 105 • Follow Renren: 148 Weibo: 25 Wechat: 92 QQ Space: 10 • OGX Poten8al Market Decide: 92 Consider:105 No: 11
Key Strategy Review - Marketing Position ���
Ø Branding Posi/on in SJTU As a typical science and engineering school, compared with the tradi;onal engineering school, however, more and more graduates (including liberal arts) more focus on consul;ng, marke;ng, sales, working in foreign company, such as working for the ideal. Combined with engineering thinking of prac;cal easy to let them hope now corporate experience has a direct posi;ve effect on employment in the future. As autumn CI of the sweep floor did not Target to most of the faculty, the goal is to all departments freshman to guarantee coverage, brand publicity, raising awareness.
Target customers can be summarized as: social, interna;onaliza;on, self-‐mo;vated, elite consciousness.
Key Strategy Review - Channel Utilization ���
Ø Online Channel Focus 1.The introduc;on of exposure frequency and clear enough 2.To par;cipate in offline ac;vi;es, to encourage myself
Ø Offline Channel Focus Experience AIESEC culture atmosphere
Key Event Review - Online Promotion Ø Goal • Apply for TMP Program; • A]ract them take part in our offline EwA;
Ø What’s the goal and reality gap and why we had a gap • People Fators Ø OC Team: The quality of blogs Ø LC Member: Not enough forward or comments towards
online promo;on materials • Environment factors: Ø Time: Promo;on is in winter break and it’s already the second
semester
Key Event Review – Offline Event 扫 楼 Ø Why do we need to host this CI event Introduce AIESEC in a more effec;ve way Ø What’s our goal of it More offline applica;ons and more people engaged in EwA Ø Result SJTU: 260 ECNU: 63 Total: 313 AIESEC Night Ø Why do we need to host this CI event Involve more people in experiencing the AIESEC culture Ø What’s our goal of it Be]er campus rela;onship and more people interested in AIESEC Ø Result App: 12 Par;cipator: 105 (44 Par;cipators come for 1st round interview) Info Session Ø Why do we need to host this CI event Officially introduce AIESEC. Ø What’s our goal of it Students know what AIESEC is and how to apply Ø Result App: 34 Par;cipator: 138(87 Par;cipators come for 1st round interview)
Key Event Review - Online Promotion Ø Goal • Apply for TMP Program; • A]ract them take part in our offline EwA;
Ø What’s the goal and reality gap and why we had a gap • People Fators Ø OC Team: The quality of blogs Ø LC Member: Not enough forward or comments towards
online promo;on materials • Environment factors: Ø Time: Promo;on is in winter break and it’s already the second
semester
Show Casing- Online Promotion ���(Synergy with TM)
面试攻略贴-AIESEC全球胜任力模型解析 We post some /ps for interview informa/on to support our member delegates to prepare, and at the same /me show another side of AIESEC to them
AIESEC SJTU 15th Annual Forum
Descrip/on: During the past 15 years, we have more than 2000 alumnus, create more than 660 global experiences for local teens. We do know the importance of Alumni, not only they can have great contribu;on to our en;ty development, and we appreciate their contribu;ons to empower this LC and make it growing be]er and be]er. So we hold this gathering to welcome them back home and hope to build a long term connec;on from LC to alumnus. Strategy: During the prepara;on, we already collect more than 100 pictures from Alumnus and their AIESEC Stories to enrich our online promo;on materials, to impact more people. At the same ;me, the story did win the great agreement. 【AIESEC SJTU 15周年影像】十五年,我们一起走过 Vedio: h]p://v.youku.com/v_show/id_XNzEyNDYyNTc2.html 【AIESEC SJTU 十五周年记录】“一扇打开世界的窗户” 【AIESEC SJTU 十五周年记录】”不积小流,无以成江海“ 【AIESEC SJTU 十五周年记录 ﹡520特辑】AIESEC里我的爱情故事 【AIESEC SJTU 15th Annual Forum】十五年,重温与展望
AIESEC SJTU 15th Annual Forum
Clicking of the 15th Annual Forum (May 12rd-‐ 26th)
15th Annual Forum Impact on SNS platforms
AIESEC SJTU 15th Annual Forum
Clicking of the 15th Annual Forum (May 12rd-‐ 26th)
Show Casing - Annual Report
ㅰ⛪㱘㦜⻲⌔⢄ANNUAL REPORT
AIESEC SJTU2013/2014
2 | YOUR COMPANY
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“▙㴢㗁⼉ㅰ㍰ᱨ㗏☡AIESEC☨㮥⟂㨳ᱨⶄ☡⼗㸆ぼ⢔╰”Dragon Alumni”ᱨ☕㖫⢘㋦㚳⭎⢔⢘㣄␘⏥✂ㅰ⭣☨Alumni㠚㨔ᱨ“ⶄᱨ㣄わ⛞⒱ⶦ⽆⼗…”
㣄Ⱔ㺾㨮⪂ᱨSJTU 1999-2000ㅰ☨LCP(Local Committee President)ᮣ☕㐹ᱨㅍ㖫⨌㣄わ⪑⏥ㅢ≿㽴⭐⒮㢜LC(Local Committee)ᱨ㣄わ㔶⫆㵀IG(Internet Gateway)㖫■ᮣㅍ㖫⨌ᱨ㣄わ➓ㅛ☨㗁㵛ぼ▔⯼organizationᱨ㵛㬥㵀㠞㐩☼㥲☨㎩ⷆ㥲゠イrecruit☡㨰⒱㴗ᱨ㵛㬥㵀mission impossible☨㎩ⷆ㥲ᱨㅉ☡㮥⟩⩼㷹ⓞ⥖⏸⭩international conferenceᮣ
㮥⪨㖨㣗ㅰᱨ⧶✂⤴㲂AIESEC☨㥨Ⱞ㣄㮻ⲿ⭝⏥㜡㎥ⓦ⼗ᱨㅍ㨗ッ╰ᮢ㚭㨢ᱨ㮜㵍㮻㠰⭝⧆㯏ᮣ☏㗁ᱨょ☕㱸㑉㢼㋲AIESEC㗁㖬ぼᱨ㣄⪹⧛⏥㱴㴋☧⢄㚗㚳わᱨ㵀㣄わㅍ⢔⭁⛪⟂⍁☨㖫■ᱨAIESEC㗁▘㣄㗍㮚☨☾㮥㔄╖ᮣ㚴㑁㣄ⶄ☡㖺ⰻ☨⤿▙ᱨ㢶⪇☨✂㬥ᱨ㑁㣄㙴㚯㑉㔶☨㯌㯏ᱨ㔣⪹☨⭱㺗
㸆㖨㣗ㅰ⹂ᱨ㣄㾖⼗⧶✂㵀㈘㑉㬇㺲➧♈㨻ᮢ➧㻙⽃☨㖼ᱨ㺤⻲㲂⿍㨾ᮢ⤇㯐ᮢ㨢㾗ᱨ㮟㲈㖫⭺㐣⥙⯿ⱐ㑻㖨⢔⥖⭨ᱨ⏸㲓⥙㑲⡧⤇㯐㦞ㅅᱨ㾖⥙⢔㨏㱸ッ㋺☨⛢⻮ゅ㝛ᱨ⪑⼗⢔╚㮟➨⤹ᮣ
AIESEC☨ⲿ⺈⢄㚗㣄ᱶ㚱㢯“⒱⤂”ᱨ⏥㗁“ッ⺉㙣㗏”ᱨ✚㗁㵀㸆⢔㖺ⰻ㔋⽀㥲㣄☨㾃⬹ᱨ㱫㖯⭠㨾⛑㢜㔣⪹㾗ⓞ⤍㦇ᮣ”
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AIESEC 㔋⦽Ⰿ㟜▙㫓➶⪹⒱⻮㲓1998ㅰᱨ㗁㺲⥖▙⿇㎸⒱⻮㾎㵍☨➶⪹ᱨ㺣ⱅ㮻㱸15ㅰ☨⺈㖱ᮣ
ㅅ㍰㣄わ➶⪹㺲㱸100ッ㾓㱺⤨⛊⒱㴗ᱨ㱝㱸⒔⥙300ッ㵀⢕㨾⢕㮟㱝㱸≯㑉⒱⬾☨⌻㮟㔶ᮣ
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ⱅㅰᱨ╹⒔⥙���ッ㔦㎫㸃㺲㫍≼⼗���ッ⒱㴗⭩㑩☡⼗AIESEC☨㐩㎲⪇㎠ㅰ㊿㜞㺲ᱨ㑁㚳わ⭩㑩AIESEC ☨㐩㎲⪇㫓㥠㊿㜞ᱨ㵀㟹⛵㺲㖯⮏㈤㬤⼸☠⻲ᮣ
㟜⥙⦽㠖㖯㥠ᱨ㣄わ㺤⻲㲂㝗⤅㺲⥖㎠ㅰ㑉☨㐩㎲㮰⛑⻲ᱨ㣄わ㢜㐩㎲☨㋵㮟㝗⤅���㲈ッ㱭㩑☨㺲⥖㎠ㅰ㑉⏯ᱨ㱫㑉⏯㐣㟺⛑㺲⥖㲓㖺ⰻ☨✂⍋㔈㮟⧩㾗ᮣ
㣄わ☨⥖⭠㎠ㅰ⤇㯐㦞ㅅ㵀⏥㟠⒯㗊㴱㨾ᱨ㱘㦜⼗⹂㽴☕☼⏥㟠㔣㎸☨�����ッ⳥スᮣ
㣄わ㸡㵀㲓��㲈⭨➧㱗⺉⫒⤕ᮢ⏓㣡⤹ᮢ㔣㎸ᮢ㫓㨑⧩㾗ᱨ⏌㱸⹂㽴⒔⥙��⢔⥖⭨⧧☼㎸☨㲊���ッ⥖⭠㺠㴞㸃㺉Ⓘ⏌⏸㲓☡㣄わ☨⥖⭠㎠ㅰ⤇㯐㦞ㅅᱨ⤎㟠㢜㺲⥖㔣⪹╚㵒⫕⭁☨㔣⪹㱘㦜⻲ᮣ
㲊⼉㍧ッ㨑㱹㸡㵀㔣⪹☨⢕⢔⼸㲚☇㑌㺺㮔Ⱋ㓧ᮣ
590+590+ Global Volunteers
⥖⭠㎠ㅰ㺠㴞㸃
180+180+ Coorperations with
local companies
⥖⭠㎠ㅰ㑉⏯
2000+2,000+ Alumnus AIESEC 㨑㱹
200+200+ Global
Intership Programs
⦽㠖㖯㥠ⲿ⺈
460+460 + Exchange
Eperiences
⦽㠖㺠㴞㸃ⲿ⺈
YOUR COMPANY
8 | YOUR COMPANY
⥖⭠㎠ㅰ
㢶⪇Ⰿ⽃㦞ㅅ
Local Cutural Program
㸆㮥ㅰⱐ㍧ッ㖺ⰻ㎠ㅰᱨ⏥㴜㠦⹂☡㺲⥖ᱨ㑁ょ㮥⢔⥖⭠㺠㴞㸃⛞㱝㱸㮥⛰㜳㚯㺲⥖☨㢶⪇㝛㬕ᱨ㑁⦽㠖㎠ㅰ⒱㢜▔⯼㺲⥖㢶⪇㽿㦢㖺ⰻ☨㎅⼆ᮣ
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㣄わ⏥㠰ⓝ㨲ᱨ㮾㎠ㅰ㺐⻲ᱨ⮏㨾⤇ス㵖㑌ᮣ
㾗㢜AIESEC㺲⥖▙⿇㎸㐩⥖㦞ㅅ“ExploreChina”☨㋮㥲㦞ㅅ㺐㮥ᱨ“≜·㔋⦽”ᱤi-Shanghaiᱥ㺞㵀㟜⥙㔣㎸㢶⪇Ⰿ⽃㲓⢕㢶⪇㝛㬕⫆⛑ᱨ㑁⦽㠖㺠㴞㸃㎐㔩㝛㬕㔋⦽㔶⫆ᱨ⼗ⰶ㔋⦽║㟧㢶⪇ᱨ╹✚㯧➂㚳わ☨㙴ⶌᱨ㝗⤅⫒⪹㑁㋦㦢⢚✂☨㑉㷝㖸㚳わ㬇㺲☨⦽㈍㢶⪇ᱨ㾎㺷㱱㸆㨗㺠㴞㸃⹂㝗⒓⏌㩩㬛㗊ス⌏⩼⧧║Ⓒ║㟧㢶⪇☨ㅴᮣ
“≜·㔋⦽“㢶⪇⤇㯐㦞ㅅi-Shanghai Cultural Program
㓧⻲⼋ᱤGREEN POWER NOWᱥ㗁AIESEC㺲⥖▙⿇㎸㲂2008ㅰ㋶⛑☨㐩⥖㦞ㅅᱨㅅ㍰㵀15㾙⒯㗊Ⳬ㨾ᱨ㺞㵀㟜⥙㢶⪇㝛㬕㖷Ⱐ㲥㑁㺲㫓㔶㵀㓧Ⱐ㲥㺲㝗㔹⼸☠⻲ᱨ⫉☧㖫■㚱㩖ⲿ㬕⭆⭒ㅢᱨ㑁ㅰ㎡㑉㵀㖯㖣㓧㦞ㅅ㺲㫓⪹⧩㾗㦝㗖⒱⤂ᮣ㟜⥙㓧㖯⮏ᱨ╹✚⛶㎠ㅰ㮥■☨㔶⫆➝㖷ᱨ㙴㢞㥠⤻⧧⛶Ⓘ㩦➂㷝㢼㝘☨㜢⛪㔶㸡ギ㱘㦜ᱨ㈤㬤⒱ʊ㈾⳱⌤㱪㋺㲓ㅢ⻲㐣╚㵒㓧㢦⹂☨ㅰ㎡⼸☠㸃ᱨ㟺⛑㢦⹂☨㮟⢍㨰⭆㟺⤿ᮣ
㓧⻲⼋ ㎠㔕ㅰ㓧㖯⮏Ⱐ㲥㦞ㅅGREEN POWER NOW
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����ㅰ�㴨㺲㫚ᱨ㍡⟊☼㸔㮥㺾ㅰᱨ㣄⧧㮥㨗$,(6(&�PHPEHUᱨ⪑㱸⧩㾗⫇⊗■⍙㮥㋲ᱨ㍰㠭㮥㚱㓹㎸☨㫓㨑᮪᮪▙㯂㦈ⓞⰁ㺲㫓ᱨ⳺ⶾ⳺㣡ᱨ㟠㖫⧧㫓㨑㾎㺷㐵⛊Ⳬ⊚㗨㋜㥴⼺㱒☨⧩㾗㖼㮵ᮣ㐹✚ᱨ㵀㚱㱸☨⳺㵟⫆⛑⧧㺺⯼㯏㣣⛑ⰵ㗲⨍ᱨⓞⰁ㺲㫓☨㻎㨑⒌⛞ゃ㱸タ㐵㟠㯌㣄わ☨㗨㋜㥴⼺㱒⧩㾗ᮣ㥲㣙⭊⯿➕⪰⒱⛞ᱨ㣄㨲➧⒋㽥⭇ᮣ㺲㣙ᱨ㫓㨑⼸☠ᮢ㖠⧧☕☼Ⱐ㲥⳨☨⤵㴗㵀㫓㨑⡛ⱐ☨㮥⢔㨏⏷⤹㢜㣄わⳫ⊚⮈㋕☨⍜㬓ᮣ㣄⧧㻎㨑⒌⼦㾙ᱨ⏷㝲⛭㔋☕☼㽴ㅶ☨⊅Ⳙ㷴▣㣄わᱨ㣄㨲㟫㮥⧻ᱨ☇☕㋲⼗㈧㻎㨑⒌⧢Ⳙ☨Ⱋ㓧ᮣ㣄わ㗁⟩⭨ᱨ⭎⌙Ⳙ㥲⛩ⳟ㎗ⱐ⼗㋲⹂ᱨ䕻⭨⒋ᱨ㜮㦛ᱨ☡⨍⹂㗁㙭㮥⪈⧢㮥ⶪⳘᱨ㮥㺓☡㾎⨍ᱨ㻎㨑⒌ⱈ㣇㽥㣄☨㗐㙭ᱶ᮰㨏㻎ᱨ㗨⭯㥴⼺㱒☨㖼ᱨⳟ㸆ぼ㙭⛊⼗ᱨ㣄わ㐩⻲⧩㾗ᱝ᮱㣄㨲㺲☨▙㖩㟫㺷㲂⼗☼ᮣ㽴ㅶ☨Ⳙ⨍Ⲵ⧶㾃ᱨ㣄⡳⡳㜚㔋⪰⒱⛞☨▙≻ᱨ⍏㟫㮥㠕ᱨ⫀㙧⥙㐣ᮣ㴿╴㎥㨿☨㖫⨌㮻㗁㠡㔋ᱨ㵀⒱⛞㥲䲹☨㎠⿍ろⶪ⼗ᮣ㸆☾㮥⢔We Will Shine☨⧩㾗㫓㨑ᱨⳟ㗁㸆㬥㜮⒱☨ᮣ
⪰☡㔋⦽ᱨ⍏㖶ⱈイ⤠☼ⓗ⌤㗨㋜☨㥴⼺㱒ᮣ㵀㾉⯼OCᱤOrganizing Committeeᱥ Team☨㖫⨌ᱨ㣄㦛ᱨ㵀AIESECᱨ㽴⭐⫉☧⼗㩛㩛✂✂☨Leadership Development☨⫒⪹ᱨ㦆㵀㗁⟑㮾㑁⍜㑉⹂ lead 㸆╴☨㗨㋜㥴⼺㱒ᱨ㑁⢚✂☨㑉㱸㝗㔹⼸☠⻲☨⫒⪹ᱻ㾎⨍ᱨ㣄ICX☨TL Bambry⒱㢜⼗☾㮥㋜We Will Shine☨ⓗ㢡⪹㻙㥟ᱨ㚵㾉⯼⼗Teamᱨ⒱㴗⊪⸶ChristinaᱨNancyᱨDyre⧧NicolasᮣOC㖶㐩㐦⡘㵖㥴⼺㱒☨⳱㝛≠㈉ᱨ㐩㎲Trainee☨㷴ㅂᱨ☬☬☨⤀㾗ᮣ✚㣄㵘⪹㵀㗄☕☨㖫⨌ᱨ⢖ⓞ㚳わ㮥㨗㺚㦢㩂☨⯼㯓ᮣ ☾㮥㋜☨We Will Shine㗨㋜㥴⼺㱒㵀OC Teamᱨ⪑㱸⹂㽴よ⥖ᮢ㑮♈ᮢ☦⥖ᮢ㱉ㅧ⧧㜞㠙☨ⱐ20ッTrainee☨ㇰ⻲㥲㐟☧⼗㴘〄☨⒱⤂ᮣ㙼╎㓹㎸☨⼉㚱⧩㾗㫓㨑⤎㱸⒔⥙500ッ㫓㔶⏸㲓⼗㥴⼺㱒⫆⛑ᮣ ⧶✂㑉㢼㣄ᱨ㸆㬥☨㮥⢔⧶㨏☨⤇㯐㦞ㅅᱨㅢ㢜㔣⪹▞⹂㵛㬥☨㱘㦜ㅞᱻ㣄⪰▖ᱨ⏥⫕㨏⽃ᱨ㣐㮾⒱Ⰱ⦽ᮣ㣄㮥⢔㑉☨⻲⼋㚜㐹ㅢ⧶ゴ㨏ᱨ☏㑥⥗㸆㺸㢔㨏☨⻲⼋║♁⼗ⓞ㐣ᱨ⡢⍐⼗㔩⍋☨㮥㨗㑉ᱨㅍ㚳わ⪹Ⱗ⥙㸆⤥⻲⼋ᱨⱌ✚║♁⢖⢚✂☨㑉ᱨ╹✚⢖㔣⪹▞⹂⢚▙☨⫕⭁㱘㦜ᮣWe Will Shine㚱▞⹂☨impact⌴㣄㦛㦣☨▙⼗㜡✂ᱶ • 㦞ㅅ㵀AIESECSJTU㨫⫈㦐║ᱨ㫿㩦㺣ⱅᱨ㵀㙼╎ᮢ⥏㺿☬☼Ⳬ⊚☨㥴⼺㱒⫆⛑㱸⒔⥙3,000ッ㫓㔶⏸㲓• We Will Shine☾㮥㋜☨2&�PHPEHU�&KULVWLQD㵀㚞⨍☨☾✠㋜㺲WDNH⼗OHDGHUVKLS�UROHᱨ⒱㢜⼗2&3ᱨ✚1LFRODV⒱㢜⼗㣄㥲㮥ⱀ☨93�,&;ᱤ㑩ⳅ⏩⡏㻙㥟ᱥ����⹂㽴㜞㠙☨7UDLQHH㬁㺠⧚ᱨ⏸⭩⼗:H�:LOO�6KLQH㺐⨍⌧㔪㔪╋⛑ᱨ㵀▙㫓⌻㮟⨍⭩㑩⼗㜞㠙☨㔣⪹㋵㮟㮾⻮⥖⭠⟞㣣ᱨ㷴ㅂ㜞㠙☨㺠㴞㸃㐣☡⮃㋔㷓⨍☨㓹▋㾖㯏⤀ᱨ⯼㣏㩌㔝����⊝㻜㮥㋲㾉㺑☾㮥㋜㥴⼺㱒☨ⓞⰁ㺲㫓㫓㔶㠨⻮ᱨ㵀⫆⛑㺐⨍㖶followㅠ㨲☨㫍㵗ᱨ㱪⡰㽗㻒ゖ㦛ᱨ㦆㵀㮻ⲿ⒱㢜⼗㐩⥖㻚ッ☨⏴㽑㖠
10 | YOUR COMPANY
⦽㠖㺠㴞㸃
⒱⒌⭜⪆
Global Volunteer
㟜⥙AIESEC⦽㠖㺠㴞㸃㦞ㅅᱨ㮻㱸㴢����ッ㺲⥖㎠ㅰ㺠㴞㸃㽿⍕⼗��⢔⥖⭨ᱨ㮾⭐㺐⻲ᱨ㟺⛑☕☼☨⤇㯐㦞ㅅ➂㷝
㟜⥙⼸㈠⭜⪆ᱨ㴣⹂㴣✂㱸㺲⥖㺠㴞㸃㽴⭐➂㋲☨⤇㯐⒓㯓㵀㠬⿱㔋⤿➚║⏏ᮣ
㣄わ⏥㴿㺝㗁㮥╴㲓㖺ⰻ⛶Ⱗ☨⫒⪹ᱨ✚㗁▘㵒㮥⢔㊿㜞㐣㟺⛑☕■ㅰ㎡㑉⮏㨾⥖⭠⤇㯐ⲽ㔭ᮣ
AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹��ㅰ⹂㮻⒱㢜���㲈ッ㺲⥖ㅰ㎡㑉㝗⤅⼗㴣��✂⢔⏥㟠⥖⭨☨⦽㠖㺠㴞㸃⫒⪹ᮣ
㢙㑄㺲⪂㢶⪇║⏏ᮢHIVI/AIDS➠㺰ᮢ㔣㎸⫊㦗▋➂㷝ᮢ⪏ⳅ⌏⩼ᮢ㲗㬀Ⱐ㲥ᮢ⡜ㇲ✛㟣㐦㯐☬㺼✂⪹㯓㢼㝘ᱨ㴣⹂㲢✂☨㺲⥖▙㫓㔶㫍㵗㸆㬥㮥⛰ⲿ⺈ᱨ�㵀㐩㎲⪇☨㟹⤖㺲ᱨ㠌㷝⥖⭠⪇㗍㮚ᱨ㖯㦆㽴㣄⒱⒌ᱨⲿ⺈㔪⛪㢶⪇㝛㬕ᱨ㟜⥙㎗㔩ㇰ⻲ᱨ㖯㖯㵀㵀☼␏ⱌ☕☼㔣⪹➂㷝
YOUR COMPANY | 11
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㨑⢖⦼㽳わ㔋ᱨ㣄㐣⼗ッ㢜Frutiful☨㚱㢯㫓㨑ᱨ⼗ⰶ⼗㜡✂⤦㖼ᱨ㮜㗏
⫉㜡✂⡮⛑ᮣㅍ㝢ᱨ⦼㽳わゃ㱸㣙
➙ᱨ㺠㴞㸃わ㢙㾘㵀㮥㋲㝳╚⊚㫓㨑
☨⿲⿲Ⰶ⼗Fruitiful╚⊚㴛㱱ᱨ⼗ⰶ
⤴㲂㸆⢔☼➝⢚✂☨⤦㖼ᱨ⼥㽿㍰㎄
㎄㢼㷹⤧⦼㽳わ☨㮥㢭⡜ㇲᱨⱅ㝢⦼
㽳わ㱸㣙➙⿺ᱨ㚵㮋⼗㮋㟫ᱨ☕㖫㣄
わ㍿㑊㬇ᱨㅠ㨲㱾✂⼗⢚✂㦛➈ᱨ
☕㣄わ㵀㸆☨㖫⨌ㅢⲳ㣄わ㚱ㅢ⊝
㻜Fruitifulᱨ㗁㑲㣄わ⼗ᱨ⦼㽳
わ㱾⪹⥙㔋㵛ぼ㬥☨㔶⫆ᱻⰠ㗌㱸
㮥⟙⦼㽳わ㽴⭐⪅☨⪅ᱨ⪅㺲㗁㮥╗▙⭨ゖ㦛㺲☨➟㽳ᱨ⦼㽳わ㥓㠯⯿⹂ㅢ⤗㽁☡㸆㬥☨▙➟㽳ᱨ
⏥㱫㴿☇㨲㥲㲒⨍㱫ㅦ⟓☨㍽⍆㱾㮔⏣⼗㴿⏣¬¬���������ょ㵀ㅍ▣㮥㝢ᱨⳟ㴣➂ⴇ☧㑥ⱅ㽴⭐ㅢ⻲㗁✂ぼ☨ゴ㨏ᱨ⪰⥖Ⱓ㵍ᱨ☏㗁㟠㨾☨㺠㴞㸃㦛⼗⧶✂⊚➈⊝㻜㚳わᱨ㣄㵀⥖ㅠᱨⲳ⼗㽴⭐㢔⌍☨㮥➽⻲ᮣ㸆㮥㎐ᱨ⛞ⱊⱊ㗁㖶ᮣ㑥⥗⯿㮔㴿⪰☡ㅧ㫳ᱨ㮥⛊㗁㯜㢜㣄☨⦼㽳わᮣ㲓㚳㑉☨㦐㖰㦐㺌ᱨ㗁ツ㴱⪑㗁㎉⧩ᱨ㑥ⱅ㣄☧☡⼗㾎㥢⪎☨▖≦ᱨ⹂㽴ㅧ㫳㾎㮔⧝☨㈷㱹ᮣ�������㲓㚳㑉☨㦐㖰㦐㺌ᱨ⏥㗁ツ㴱ᱨ㯊⏥㗁㎉⧩ᱨ✚㗁㫍㵗ᮣ㯜㢜㣄わ㽴⭐☨㫍㵗ᱨ㱝㱸⼗㽴⭐☨⤦㖼ᱨ✚ょ㮥╴☨㫍㵗ᱨ⛞㱸㔋㮥⛰ⲿ⺈▞⹂☨㱘㦜ᱨ㑉㔶㺲ᱨょ㮥⛰⿁ᱨ⛞⏥㗁⊅㽿☨ᱝ
㷸⨁☳ᱨ����ㅰ㗨⭯ㅧ㫳⦽㠖㺠㴞㸃㦞ㅅ
AIESEC ⦽㠖㺠㴞㸃☨⤦㖼Story of AIESEC Global Volunteer
�������㮾㙭ᱨ㚞㽥ⶖ⭒☨➂㷝ᱨ㖺ⰻ㦆㵀㗁㴣⹂㴣㨏⼗ᮣ㗁ᱨ㣄ⴇ☧ᱨ㖺ⰻ㮪㐹⧶▙ᮣ㑥⥗㣄㸆╴⏥㐣㱉ㅧ㾖㺠㴞㸃ᱨ㣄⛶㱉ㅧ㑉☨㱉㦣ㅢ㱨㴜⏥⪹⡢⍐ᮣ㣄⏥⪹㈺☡㮥㐸≿㣄☕㩄♀ⶄ☨㱉ㅧ㈷㱹ᱨ㣄⏥⪹㈺☡▣㣄㦡㽴⭐⭨⦼㽳㮥㬥☨Host Familyᮣ��������㵞ⲿ㣄⪹ⴇ☧ᱨ㺠㴞㸃☨⤀㾗ⳟ㗁㐣ⶄ㠯⤞ᮢ㈧⪔⼗⊅㫖⏋☨㨏㈷㱹わ㾖㱶㥧ᱨ㦆㵀ⶄ⹂㸆⢔⛊㯏㸊☨㗁㜡㥱≝⼗ᮣゅ㝛☨➂▕ᱨ㑁㣄わ㴣⹂㴣ㅗ㮾㐣㸊㸡☼⼗ⰶ㮥⢔⥖⭨ᱨ⪑㴓㮥⢔⥖⭨㾎㸊㖯☨㬥㽳ᱨ㦫ⓥ㊭⮑ᱨ㮜㴣⹂㴣㺺㮔ᮣ㮥⢔⥖⭨㩖㮔㱸㑉㐣㾖㸆㬥☨⤀㾗ᮣ��������㵀㣄☨ㅍ㝢㥲㣙ᱨ㚱㱸㦞ㅅ☨⒱㴗⛞☡㣄☨Host Family⹂㚅㣄ᮣ⧶㋨⤲☨㗁ᱨ㵀㣄㮔⪰㺲⥖⼗ᱨ㣄⏯➂㦆ᱨ㴓⹂㣄わ㸆㐸㑉☨㐵⛞⹂㽴⏥㟠☨⥖⭨ᮣ☏㗁㺐㍰㣄ⴇ☧▙⭨⛞⹂㽴㮥⢔☼➝ᱨ
ㅊᱨ㣄㙭⏥㎥ᮣ㣄わ㦞ㅅ☨ッ㽶ⰤBeyond a Distanceᱨ▙⡣ⳟ㗁㸆⢔㯌㙴≷ᮣ
Ⰱ㋘ᱨ����ㅰ㗨⭯㱉⛪ㅧ㣩㫳⦽㠖㺠㴞㸃㦞ㅅ
YOUR COMPANY | 13
⥖⭠㎠ㅰ㑉⏯㔈㮟㖯⮏㦞ㅅ Global Internship Program㣄わ㦐㨳$,(6(&㵀㺲⥖㋵㮟㐩㎲⪇㎷㗀㺲㚱Ⓒ☇☨㖳ツᱨ☕㴣⹂㴣✂☨㺲⥖㋵㮟㵀㐩㎲㷡⏦⳨ᱨ☕㴣⹂㴣✂☨⥖⭠㋵㮟㵀㺲⥖☼㔶⢗ᱨ$,(6(&㺲⥖▙⿇㎸➥㬇㐩㎲⊔㟰ᮣ㮾⛶⥖⭠㑉⏯╈⌤☨㔪㑩ⰶᱨ⛶Ⱗ㺲⥖㋵㮟㐩㎲⪇㷡ᮣ
AIESEC ☨㑉⏯ⶲ㱱㐩㎲20,000✂⢔⹂㽴㐩㎲113⢔⥖⭨⧧☼㎸㱝㱸⥖⭠Ⳍ㸝⻲☨㫓㔶㾉⒱ᮣ㚳わ㱝㱸✂㴐⪇☨Ⱐ㲥⌟Ⳃ⧧⤀㾗ⲿ㬕ᮣ㑉⏯ⶲ▙✂㗷㱸㨰ⱌ⌻㮟㔶ᱨ㫼ⳑ㔶⫊▙㫓㔶㾉⒱ᮣ㟜⥙㝗⤅㸟⧩㑉⏯㽩㫛⟞㣣ᱨ㯧ⱌ⥖㠖㥸ⱌㅴᱨAIESEC㨛㻜㋵㮟⤩㴗㍿⪇㈤㫡ᱨ㟠㖫㮜㱸㨕╿ⱌ⼗㋵㮟⦽㠖ほ㯁☨⤑㟜⹂㠭ᮣ
㣄わ☨㐩㎲㑉⏯ⶲOur Global Youth Talent
⧩㾗⫇⊗ Partnership
⨍㈉╹㾓☡㱺Jenny Zhao 㺾㮪䩾ᱤVP Global Community Developement ProgramᱥSasa Tao 㝋㲜䃗ᱤPresidentᱥEdith Lu ⿇⭧☳ᱤVP Talent DevelopmentᱥJoy Lee 㯇㬠ᱤVP Global Community Developement ProgramᱥIris Hong ⨃㦮⺀ᱤVP Global Internship Programᱥ
㍰㈉╹㾓☡㱺Alisa Zhao 㷸⨁☳ᱤVP FinanceᱥLena Lau ⽁⺄ㅎᱤVP Marketing & CommunicationᱥFiona Zhang 㷩⻔ᱤVP External RelationsᱥQueen Yang 㬚⻮≠ᱤVP Global Internship Programᱥ
14 | YOUR COMPANY
AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹
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·⒱⻮AIESEC ECNUᱤ⪂⛍㖠➖▙㫓ᱥ⡛㗮➶⪹
·6㴨ⓝ㵀㔋⦽Ⳬ⊚⦽㠖㺠㴞㸃ⓞ⥖㽜⌤▙⪹
·7㴨㺣8㴨㵀⦽ㅕ⧧㙼╎㷝㻙㝘⫆⛑ We Will Shine & Dare To Dream 㩀⡁㢔ゖ㦛
·�㴨㵀㔋⦽Ⳬ⊚“㵀▙㫓⿁㔋”㜩⫆⛑
·9㴨㺣10㴨㵀㔋⦽Ⰿ㟜▙㫓ㅠ㷝Human Library 㸊㑉㟰㗣⤹
·⯼⻮㨰☨╚㮟ㄩ㖷ᱨ➂㷝⢚㐩ギ☨㦪㗕㑉⏯㮾⭆⤇㯐╚㮟㑉⏯㟹⛵
·㢜80ッ㮾㔋☨㔋⦽Ⰿ㟜▙㫓㝗⤅㱭㺬☨⦽㠖Ⰿ⪓⫒⪹
·㲓✂⢔㗊⒉⼸㲚⭆⭒㗯⼸㲚☨⤇㙶▕⒱⧩㾗ᱨ㢜㚳わ㝗⤅ㅢ⤗㢜⤇㙶▞⹂㐩㨰☨㠖⥖⡽㨑㗁㮚㔶ᮣ
YOUR COMPANY | 15
㷝㠯Blue Print
AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹
AIESEC SJTU