promoter index

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Introduction to Promoter Index (Soovitusindeks).

TRANSCRIPT

Page 1: Promoter index

Customer Loyality and Promoter Index

Mats SoomreIMG Konsultant AS

www.imgkoolitus.ee

Page 2: Promoter index

Promoter Indexwww.recommy.com

Page 3: Promoter index

Promoter Indexwww.recommy.com

Page 4: Promoter index

Promoter Index is a web-based customerfeedback system, it is:

… understandable… cost- effective… working!

What is Promoter Index?

Page 5: Promoter index

MethodologyLoyality question (number 0-10)

1) What is the probability of you recommending/your company name/ as a service provider toyour friend or colleague? (0-10)

Open question (text)

2) Please give the reason of your assessment

Page 6: Promoter index

Benefits

The answers to these questions provide the organization with two benefits:

1) Current information on issues that must be improved (not a quarter later as with traditional customer surveys).

2) An index showing you how good your service is and what the trend is.

Page 7: Promoter index

Benefits

• Concrete metric, % (number) and graph(trend)

• specific service case specific feedback

• Good marketing tool - customer complimentswhat other customers can see

• It is cost- effective

• It is ready to use: www.recommy.com

Page 8: Promoter index

Recommy.com webservice

• The solution interface is in English, Russian, Latvian and Estonian.

• Feedback can also be collected in German, English, Dutch, Russian, Spanish, Swedish, Latvian, Lithuanian, Estonian and Finnish

Page 9: Promoter index

BRONZE PACKAGE*

• The fee per customer response 0.28 €. This means that you will only pay for responses that you receive. For example, if you send a poll to 20 customers and 10 of them respond, you will pay 2.8 €. This package is suitable for those who send out few polls.

SILVER PACKAGE*

• This package is for a monthly charge of 95 €. It allows receiving up to 6,000 feedback responses per year (i.e. ca. 500 feedback responses per month). The number of feedback responses per month can exceed 500, but the annual amount must remain within the limit of 6,000.

GOLD PACKAGE*

• This package is for a monthly charge of 190 €. Feedback isn´t limited. Full functionality.

What does it cost?