promote, market & sell online... without selling your soul

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

promote, market & sell online... without selling your soul

use low-cost or no-cost online tools to pull fans & business to you (without shamelessly

pushing, peddling or promoting yourself)

http://www.MivistaConsulting.com



what’s the difference?



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

• internet = leverage • pull business• become known for something specific• connect with like-minded people on a large scale• charge higher prices• gain credibility (easier sales process)• increase perceived value in the marketplace• earn praise and recognition• become a celebrity in your field

itʼs not who you know... itʼs who knows you

http://www.MivistaInc.com


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

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so how do you do it?




so how do you do it?• start with a strong brand• be findable & ensure whatʼs there is good • capture fans - the ones who love you best• gather them in one place (at least)• deliver value to their lives in some way• provide an easy way for them to promote you• communicate regularly (no spam!)• create a process to grow your online audience• think exposure vs. leads




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i. you: the brand




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(short & sweet)

(BPS, USP, BIS, blah-blah-blah)




who am I?why am I here?what do I believe in?

for whom?what value do I offer?

= YOU: the brand

how am I unique?




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ii. own your name




pick your name

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• Can you own your actual name?

• Is your name very common?

• Can you add a middle initial or middle name?

• What about a descriptor or a pseudonym?

• Consider your brand.

• Coin a term/phrase.

• Is geography a consideration?




name difficulties

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stake your claim

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www.YourName.com

www.YourNameSomething.com



http://www.yourname.com





iii. establish key words & phrases




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•3 - 5 words you want associated with your name•what do you want to be top of mind for?•keep in mind location, target audience•what are people looking for you looking for? •get into their heads•try Google keyword tool (type in your URL)•ask your clients/friends/outside perspective

to do (right now)




Tracey Hagen Photography

case study




case study




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“Miami portrait photographer who captures your personality with an artistic flair. Tracey can make you look great and create a piece of fine art to hang on your wall. Art photography for the people (and animals) who matter most!”

“Tracey Hagen Photography”

vs.

case study




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case study



case study




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iv. put it everywhere




what happens when people Google you?




go Google yourself!!




gerrystecca.com saatchigallery.com.ukalso:flickr.com


how is this pull not push?

• nowhere does he say “Iʼm the best”• no awards, news, etc. (unless you look)• the work speaks for itself• people choose to engage (i.e., Facebook, Myspace)• other people promote for him• he makes himself findable




start with the easy stuff

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for anything visual

Google maps

http://maps.google.com/ click put your business on Google maps then add a listing

http://maps.google.com

http://maps.google.com

http://en.wikipedia.org/wiki/Wikipedia:Your_first_article




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put your name on everything you put onto the internet.




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stand out!




find ways to deliver value

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find ways to deliver value

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value

screensavers

entertainment

free music downloads

how-tos

eventstime elapse video

slideshows

engage with you

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need content?

http://www.google.com/reader




write articles

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don’t like writing?

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monitor

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http://www.google.com/alerts






monitor

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get interviewed

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upload a media kit/bio

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• photo

• background - short paragraphs

• images/samples - lots!

• artist’s statement (?)

• be real

• align with your brand




don’t hide

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1

be a person


Tracey Hagen Photography

Before


Tracey Hagen (photographed by Little’s Classic American Portraits)


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have a home base



have a home base

links to your site are essential

• ask friends• ask fans• find partners - preferably with big traffic!

• get creative (i.e., testimonials)

• reciprocate• only choose if aligns with your brand• get listed (i.e., directories)

blogs are super easy

blogger or wordpress?

http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html





have a home base

link to it everywhere

don’t forget the http://


your home base

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website evolutioncase study

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1



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exposure vs. leads

how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish

• Date Confidently Using Real Men's Tips! Your April 27 Dish

• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish

• 7 Secrets of a Flirting Goddess - Your May 1 Dish

• What NOT to Do On a Date - Your May 15 Dish

• The #1 Cause of Dating Drama – Your May 18 Dish

• Is He Mr. Right or Mr. WRONG? Your May 20 Dish

• Michelle, Why Didn't He Call? Your May 29 Dish

• Secrets of Getting Over a Breakup - Your June 1 Dish2


list growth

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Start List Size

Growth Rate Week 4 Week 10 Week 20 Week 52 Total

Growth

1005001000

1005001000

1005001000

4 10 20 52

1% 104 110 122 168 65%

1% 520 552 610 839 65%

1% 1,041 1,105 1,220 1,678 65%

2% 108 122 149 280 166%

2% 541 609 743 1,400 166%

2% 1,082 1,219 1,486 2,800 166%

5% 122 163 265 1,264 958%

5% 608 814 1,327 6,321 958%

5% 1,216 1,629 2,653 12,643 958%




website basics

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• useful trumps cool• “The Power of One” • design = identity.• type• simple, clean• consistent theme • no auto-play music• update often

• check links: www.linkalarm.com

• titles matter• 3-clicks• objective?• show your face• have a personality• video is awesome



http://www.linkalarm.com

http://www.linkalarm.com


maintain & manageyour brand

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relationship models:

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online relationship model

communicatefeedback

one-to-one

audience becomes

leads

clients become

fans

extend 2




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facebook tips

• be a person

• use a great image – more personal

• create lists to separate

• be conversational, not promotional

• import your blog, link to your site

• be reachable

• groups? name is everything.

• pay attention, listen, respond, post.




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By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact [email protected].

twitter

mailto:[email protected]



listen




follow people in your industry, people you admire,

people you like




use an application (i.e., Seesmic)




deliver value: educate, inform, entertain, or

ask, relate.




have a perspective - a strong one...




1 to 10 “promo-to-value ratio”




no one cares if you're: sitting in traffic, just

woke up, going to bed, tired, hungry, happy or

sad... unless you’re hilarious (or famous)




publicly acknowledge others




give thanks!




Here’s a great

example of how to get people to unfollow

you...




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to do




own your name• reveal yourself, be human, be authentic

• build trust, be market-oriented

• educate, entertain, inform

• build trust by delivering value regularly

• have a consistent theme, go narrow & deep

• repeat that message

• be social

• listen first, listen most

• put your name everywhere you post2




where to start1.establish your name & key words

2.fill out key profiles using the above

3. set google alerts (it feels good)

4.profile picture

5.establish a home base - even if it’s a blog

6.capture people with an offer (value piece)

7.email marketing (i.e., Constant Contact)

8.pick one way to deliver value (regularly)

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be patient

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thank you!

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want more?Sign up for my network. Lots of free stuff! (Like this slideshow)

www.MichelleVillalobos.com

To work one-on-one with me: Call Jessica Lurie (305) 608-9455



http://www.MichelleVillalobos.com

http://www.MichelleVillalobos.com

promote, market & sell online... without selling your soul

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