Project UX-Intel (www.uxintel.tk)

Taglines:● UX-Intel – A tool that tests the UX of your Offering (Product/Website).● Automation of Usability Testing process.

Keywords: Web, Mobile, Automation Testing, User Experience, Marketing, Design, Usability Validation, UX Analytics

Idea:The idea of UX-Intel revolves around building a unique platform that employs a cluster of sophisticated web-analytical tools, which automates the ‘product’ evaluation in digital space from a design (VC), usability (AUT), and marketing (CJM) perspective. It would empower the web businesses- to analyze their existing platforms and- assess the customer (user) experienceenabling them to make accurate amends and strategic decision towards in the digital economy (investment). It’s a tool that would disrupt the outlook towards the customer’ mindset and help them gauge the positioning of the business to their customer.

VC- Visual Communication Design | AUT- Automated Usability Testing | CJM - Customer Journey Mapping

design (Visual Communication).- How design should be.... importance of design?Good design can be defined as solidity (structurally well defined), commodity (saleable) and delight (appealing). Design should have low visual complexity and high prototypicality (how representative a design looks for a certain category of websites) to create a measurable impact.

- Where does the design lies in today’ marketplace?

- How can we improve designs with automated tools and techniques?

- What is the reflectance of such a tool?

usability (Automated Usability Testing).- How usability should be.... importance of usability?Usability evaluation is an increasingly important part of the user interface design process. However, usability evaluation can be expensive in terms of time and human resources, and automation is therefore a promising way to augment existing approaches.

- Where does the usability lies in today’ marketplace?

User experience (UX), at its core, tries to study and evaluate how pleasant a website is to use. This factor is largely subjective because it deals with user perception, which can be vastly different from one user to the next.

- How can we improve usability with automated tools and techniques?There are not automated tools or techniques that can justify the user experience of any web or product in quantifiable manner that exist of today.

- What is the reflectance of such a tool?AUE focuses on developing tools, techniques and methods to speed evaluation (rapid), tools that reach a wider audience for usability testing (remote), and tools that have built-in analyses features (automated).

marketing (Customer Journey Mapping).- How marketing should be.... importance of marketing?

- Where does the marketing lies in today’ marketplace?

- How can we improve with automated tools and techniques?

- What is the reflectance of such a tool?

Core of the Venture idea is a 30 years of Intellectual Property and experimental observations in the area of Web usability research covering more than 5000+ Usabillity Guidelines. This is one of the tough ideas to pursue for a web business setting, but I have learned all way through last 5 years of work experience that usability and design studies can be quantified. My instincts have showed me the direction of the quantification of processes and guidelines that are defined qualitatively in the area of evaluation.

Target Customer Segment

Who will use it?Help to create the corrective UI and build the right UX for users.

● UX-UI-Design experts who will extensive● Help Developers create products as well test their coded design efficiently.● Help Marketers analyze what they are presenting to the users.● Help Businesses take more strategic standpoint.

● Help bind the inferences to educational touch points.

What benefit will the user derive from it? The platform would lead the user to the 4D process.

● (Discovery phase) Identify the gap in design and usability and marketing,● (Definition phase) Assess / analyze/ evaluate/ameliorate the gap,● (Design Phase) implementing the corrective measures,● (Delivery Phase) get a successful UX approved outcome to deliver/deploy/ better

designs, and web experiences.

There’s no doubt that we will see people keep building both mobile optimized websites and apps that offer superior user experience. Apps-oriented web technologies and customer interactions are here to stay and having great user experience is one of the most important reasons for a success or a failure of a customer facing product/services(the web platform).

Technology Stack:Product Suite for different target customer segments can be build from the base flagship product, that can help in building a comprehensive analytics tool.

UX suite (For UI-UX Designers)Click TestingWeb TestingSurveyCard SortingPersona Creator

Dev Suite (For Developers)Code AnalyzerPerformance AnalyzerEmogrifier

Conversion suite (For Marketeers)Click TrackingDiscover which areas of your website draw users' attention and which are ignored. Visitor RecordingCapture every mouse move, click and keystroke to learn from user behavior. Form TesterDiscover how users interact with the web forms and find fields that need improvement.

Feedback FormGather customer feedback online and find ways to increase visitor satisfaction.

Biz suite (For Businesses)Make a connect StackExchange in area of Design-Usability-Marketing

Why Automation of Usability:

Automation of usability evaluation has several potential advantages over non-automated evaluation,and the way it affects the usability, such as the following.

● Reducing the cost of usability evaluation. Methods that automate capture, analysis, or critique activities can decrease the time spent on usability evaluation and consequently the cost. For example, software tools that automatically log events during usability testing eliminate the need for manual logging, which can typically take up a substantial portion of evaluation time.

● Increasing consistency of the errors uncovered. In some cases it is possible to develop models of task completion within an interface, and software tools can consistently detect deviations from these models. It is also possible to detect usage patterns that suggest possible errors, such as immediate task cancellation.

● Predicting time and error costs across an entire design. As previously dis- cussed, it is not always possible to assess every single aspect of an interface using non-automated evaluation. Software tools, such as analytical models, make it possible to widen the coverage of evaluated features. —Reducing the need for evaluation expertise among individual evaluators. Automating some aspects of evaluation, such as the analysis or critique activities,could aid designers who do not have expertise in those aspects of evaluation.

● Increasing the coverage of evaluated features. Due to time, cost, and resource constraints, it is not always possible to assess every single aspect of an interface. Software tools that generate plausible usage traces make it possible to evaluate aspects of interfaces that may not otherwise be assessed.

● Enabling comparisons between alternative designs. Because of time, cost, and resource constraints, usability evaluations typically assess only one design or a small subset of

features from multiple designs. Some automated analysis approaches, such as analytical modeling and simulation, enable designers to compare predicted performance for alternative designs.

● Incorporating evaluation within the design phase of UI development, as opposed to being applied after implementation. This is important because evaluation with most nonautomated methods can typically be done only after the interface or prototype has been built and changes are more costly [Nielsen 1993]. Modeling and simulation tools make it possible to explore UI designs earlier.

Comparsion of Traditional practice v/s AUE

Traditional Usability Evaluation Automated Usability Evaluation

Time consuming Faster

Expensive Cheaper

Require usability engineers on call Automated, remote

Small numbers of subjects Larger numbers of subjects

Local users Intercity, interregional, and international users

Controlled Lab Home or Workplaces

Depth Breadth

All (Website, Software, Web Applications) Website, E-Commerce, WWW interfaces

Why Automation of Design:

Why Automation of Marketing:

Questions to ponder:What is lost as compared to traditional usability testing methods?How do you deal with a huge amount of data on user interaction? Can you mine it effectively for improving a web site?Is there a methodology for benchmarking approaches so that there is some assurance that the

automated tools are indeed measuring usability?What analysis and visualization tools are useful to researchers and usability engineers?Which of the innumerable aspects of the user behavior should be captured by automated tools? Mouse clicks? Eye gaze? Blood pressure? Verbal self-reports and think-alouds?

Founder:

Sandeep SupalBeing a usability expert and ux evangelist specializing in the areas of web/mobile/application design and usability for software industry, who commands an experience of 5 years, I have inculcated deep understanding of the products and customers. That enables me to craft the seamless and long-lasting user experience through (evaluate/analyze/optimize/correct/refine/improve) a product that’s on target, (benefits), and works well with the business objectives of the organization.

Approved success in Research:Our Framework platform will 99% correctly evaluate the guideline-related usability violations when compared to Nielsen and Tahir’s manual evaluation.

Achieving 50% guideline-related usability violations reported by Nielsen and Tahir manual evaluation.

If UI level violations were considered in Nielsen and Tahir’s manual evaluation, then our framework is able to an addendum of 25% more violations as identified by Nielsen and Tahir manual evaluation.

There is a strong positive correlation when the number of usability violations identified by our framework as plotted against the number of lines of code in the respective websites evaluated.

By conducting several tests, it was estimated that a usability expert would approximately take 2.129 (2-5) seconds to identify and locate a usability violation as opposed to our framework which only takes 0.097 (less than 1/100th) seconds.

A non-usability expert would be able to identify 70% of the usability violations identified by the usability experts with help of our framework.