project spectro most finl
TRANSCRIPT
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1 Indian Institute OF Planning & Management, Delhi
A STUDY ON TRAINING PROGRAM DONE AT
SPECTRO ANALYTICAL LABS LIMITED
BY
DEEPAK GAUR
SECTION: - SP4
ID NO. – D1012SSISBE-A10349
(DEL-1-*-3121)
MBA-2010-2012
IIPM NEW DELHI
UNDER THE GUIDENCE OF
COMPANY GUIDE
Mr. Kuldeep Dhingra
Spectro Analytical labs
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2 Indian Institute OF Planning & Management, Delhi
DECLARATION
I hereby declare that this project work entitled “ A STUDY ON TRAINING
PROGRAM DONE AT SPECTRO ANALYTICAL “is my work, carried out under the
guidance of my faculty guide Ms. Kuldeep Dhingra, Managing Director . This
report neither full nor in part has ever been submitted for award of any other
degree of either this university or any other university.
(DEEPAK GAUR)
SEC:-SE4
IIPM, NEW DELHI
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3 Indian Institute OF Planning & Management, Delhi
ACKNOWLEDGEMENT
With immense pleasure, I would like to present this project report to SPECTROANALYTICAL LABORATORY OF NEW DELHI. It has been an enriching experiencefor me to undergo my summer training at SPECTRO ANALYTICAL LABORATORY, I takethis opportunity to thank all those who have helped and inspired me during the course of myproject which the successful completion of project would not have been possible.
I sincerely thank Mr.KULDEEP DHINGRA of SPECTRO ANALYTICAL LABORATORY for giving me this opportunity to take up this project
I wish to record my deep sense of gratitude and profound thanks to my company guide, Mr.SONAL GAUR, (MANAGER) for his valuable guidance throughout this project, and forproviding me the necessary facts and data relevant to this study.
I am thankful to all the employees of SPECTRO ANALYTICAL LABORATORY, New Delhi for their help and suggestions in conducting this study.
And above all, I thank the Almighty God for helping me to complete this work successfully. Iwould like to thank the entire respondent who took out from their busy schedules to interact withme, fill the questionnaires and answer my queries.
I am thankful to my parents for their unfailing support and warm wishes. Lastly I take thisopportunity to my friends, who chipped-in with some valuable suggestions for the betterment of this project.
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4 Indian Institute OF Planning & Management, Delhi
LIST OF CONTENT
S.NO CONTENT PAGE NO
1 ACKNOWLEDGEMENT 3
2 EXECUTIVE SUMMARY 5-6
3 INTRODUCTION 7-8
4 RESEARCH OBJECTIVE & METHODOLOGY 9-10
5 BODY OF THE REPORT- INFRASTRUCTURE SECTOR 11-15
6 AUTOMOBILE SECTOR and Advantages to laboratoryCOMPANY PROFILE
16-23
7 FMCG SECTOR 24-29
8 TELECOM SECTOR 30-32
9 POWER SECTOR 33-35
10 OIL AND GAS SECTOR 36-38
11
COMPANY39-44
12 PRIMARY FINDINGS – DATA COLLECTION ANDANALYSIS
45-55
13 FINDINGS 56
14 RECOMMENDATION 57
15 BIBLIOGRAPHY 58
16 QUESTTIONNAIRE 59-60
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5 Indian Institute OF Planning & Management, Delhi
EXECUTIVE SUMMARY
The project done by me is totally concentrated on the Potential of Testing Business in India.
I chose this topic because to know where the Laboratories are standing and in future where they will
stand so, that we look and move according to the current market situation. Laboratories are the major
profit gaining service in India and looking for more profit.sector being a service industry. So here I am
finding what is more required in the Labs. So, that they move smoothly. Here I will find the major
competitors there annual turnover, daily sample collection, profits etc. In this we will able to know the
competitors and market coverage so , that we will able to know where we are lacking.
While conducting research it was found that both some competitors have good hold on the market and
successfully growing and getting maximum profit from the market.
Topic – Potential of testing labs business in INDIA.
Sector – These sectors to be covered in the project -
1) Infrastructure.
2) Oil and Gas.
3) Power.
4) Telecom.
5) Automobile.
6) FMCG.
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6 Indian Institute OF Planning & Management, Delhi
Scope of survey –
Survey -
o Potential of Different Laboratories in specific sectors
Sectors Growth in India -o Past and Expected growth in future.
Competitor capacity –
o Amount of work, market coverage.
Comparison –
o With competitor’s.
o USP of competitor’s.
o Amount of work.
o Annual turnover.
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7 Indian Institute OF Planning & Management, Delhi
INTRODUCTION
SPECTRO ANALYTICAL LABORATORY
Spectro Analytical Labs Ltd. is one of the leading laboratories in India, which possess the broadest
range of Material testing facilities Founded in the year 1995 as the first independent spectrometer
laboratory in Delhi. It has now well-diversified setup for analyzing a wide ranges of materials for more
the 12000 customers in various sectors of public & private agencies.
Formation -
With a modest beginning from a small setup in the year 1995, Spectro has grown steadily to become
India’s foremost Analytical Laboratory with 9 Branches/JV,s in different parts of the country. It has jointventure lab abroad. The central laboratory is located in Okhla Industrial Area (South of New Delhi) in a
big , modern, well furnished and air conditioned building with an approximate area of 28,000 sq ft.
Recently Spectro has acquired a big plot in Greater Noida to house state of the art Laboratory in
approximate 30,000 sq ft covered area. The construction has started
SPECTRO has ISO 17025 accreditation in four fields. I.e. Chemical, Biological, NDT, Mechanical.
Spectro Labs is equipped with the most sophisticated Instruments in the world and supported by
experienced Scientists, Analysts and Engineers. Spectro has a strong analytical capability to directly assist
clients and support in house Quality Assurance & Research Projects. Spectro provides complete testing
solutions under one roof for Chemical, Biological, Mechanical, Non Destructive Testing, Food & Agri,Polymer, Building Material, Textile, Hard goods, Environmental, Water, Electrical, Drug & Cosmetic,
Wood & Paper, Petroleum Products, etc.
Spectro undertakes Third Party Inspection for quality & packaging besides predespatch shipment
inspection. It offers consultancy services for setting up of laboratory, ETP Designing & Maintenance,
undertakes environment, RLA,NDT and Failure studies also conducts training courses for freshers and for
Managers , Engineers, in industries who wish to update their knowledge. Spectro Analytical labs are now
a Limited company having distinguished Board of Directors under guidance of its Managing Director.
The Managing Director Mr. Kuldeep Dhingra is an M.Sc (AIC), and is the founder partner of the lab. He
is a scientist of repute. He has an experience of over 30 years in the field of Testing & Quality Assurancein prestigious organizations.
Mr. Ashok Gupta is the founder partner of the lab. He is now the Technical Advisor. He is a qualified
metallurgist B.Tech from IIT Bombay and did M.Tech from university of Washington, USA.
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8 Indian Institute OF Planning & Management, Delhi
Company Details:
Type - Private
Founded - 1995
Headquarters - NEW DELHI
WEBSITE - WWW.SPECTRO.IN
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9 Indian Institute OF Planning & Management, Delhi
RESEARCH METHODOLOGY
SOURCES OF DATA
The study is based on both primary & secondary data.
Primary data is the data that is collected personally, and is first hand as well as unique in nature. For thisstudy , the primary data has been collected with the help of the following two methods:
(1) Questionnaire
Secondary data is second hand data or information that has already been collected by someone else for adifferent purpose. For this study , the secondary data has been collected through:
Books Magazines Newspapers Circulars In-house journals Internet
The exploratory research method has been adopted for study. Exploratory research is a type of researchconducted because a problem has not been clearly defined. Exploratory research helps determine the bestresearch design, data collection mehod and selection of subjects. Exploratory research often relies onsecondary research such as reviewing available literature and/or data, or qualitative approaches such asinformal discussion with employees mentors, management or competitors.
RESEARCH INSTRUMENTS;
The data collection instruments used for this study are personal (unstructured) interviews and questionnaires.There are two different sets of questionnaires, designed to gather as much relevant data as possible from the
respondents. These questionnaire are: Questionnaire. Website.
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10 Indian Institute OF Planning & Management, Delhi
SAMPLE DESIGN:
Sample refers to small part or subset of the total population, being similar and representative of whole.
The sample design of a sample survey refers to the techniques for selecting a probability sample and methodsto obtain estimates of the survey variables from the selected sample.
It is an integral part of the research design.
I have taken sample size of 50 respondents. Because the population is too large so it is difficultto survey.Any organization whether big or small, private or public needs different types of Information are to know its popularity. I have gathered secondary data andPrimary data and collected information from the combination of these two data.
Sources of Data Collection
Primary source includes:1) Discussion with branch manager.2) Discussion with experts.3) Data collected from questionnaire.
Target Population:
It includes the new entrants/employees of the different Laboratories and some other private and public Labs.
Sampling Frame:
The sampling frame for the research includes new Laboratories and Existing Labs.
Type Of Sample
The type sampling choosen for the project are convenience sampling and random sampling.
A random sampling refers to taking a number of independent observations from the same probabilitydistribution, without involving any real population.
Random sampling all members of the population have an equal chance of being selected as part of thesample.
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11 Indian Institute OF Planning & Management, Delhi
INFRASTRUCTURE SECTOR
Infrastructure is the basic physical and organizational structures needed for the operation of
a society or enterprise, or the services and facilities necessary for an economy to function.
The term typically refers to the technical structures that support a society, such as roads, water
supply, sewers, electrical grids, telecommunications, and so forth. Viewed functionally,
infrastructure facilitates the production of goods and services, and also for the distribution of
finished products to markets, as well as basic social services such as schools and hospitals; for
example, roads enable the transport of raw materials to a factory. In military parlance, the term
refers to the buildings and permanent installations necessary for the support, redeployment, and
operation of military forces.
Encompassing all things to all people is not a particularly useful way to define infrastructure, as
it does not make clear investors, governments, and citizens’ ability to understand, advocate, and
direct capital toward durable, networked assets with widespread societal benefits. Primary
infrastructure components are generally monopolistic in nature and require
large financial commitments for their development, repair, and replacement. They can be built,
touched, enabled, disabled, and function together to form interrelated, dependent systems that
deliver needed commodities and services to society. In doing so, they facilitate economic
productivity and promote a standard of living. Infrastructure can then be more concisely defined
as "the physical components of interrelated systems providing commodities and services
essential to enable, sustain, or enhance societal living conditions."
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Types of hard infrastructure
Transportation infrastructure
Road and highway networks, including structures (bridges, tunnels, culverts, retaining walls), signage
and markings, electrical systems (street lighting and traffic lights), edge treatments
(curbs, sidewalks, landscaping), and specialized facilities such as road maintenance depots and rest
areas
Mass transit systems (Commuter rail systems, subways, tramways, trolleys and bus transportation)
Railways, including structures, terminal facilities (rail yards, train stations), level crossings, signalling
and communications systems
Canals and navigable waterways requiring continuous maintenance (dredging, etc)
Seaports and lighthouses
Airports, including air navigational systems
Bicycle paths and pedestrian walkways
Ferries
Energy infrastructure
Electrical power network, including generation plants, electrical grid, substations, and local
distribution.
Natural gas pipelines, storage and distribution terminals, as well as the local distribution network.
Some definitions may include the gas wells, as well as the fleets of ships and trucks transporting
liquefied gas.
Petroleum pipelines, including associated storage and distribution terminals. Some definitions may
include the oil wells, refineries, as well as the fleets of tanker ships and trucks.
Coal mines, as well as specialized facilities for washing, storing, and transporting coal.
Steam or hot water production and distribution networks for district heating systems.
Electric vehicle networks for charging electric vehicles.
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13 Indian Institute OF Planning & Management, Delhi
Water management infrastructure
Drinking water supply, including the system of pipes, storage reservoirs, pumps, valves, filtration and
treatment equipment and meters, including buildings and structures to house the equipment, used for
the collection, treatment and distribution of drinking water
Sewage collection, and disposal of waste water
Drainage systems (storm sewers, ditches, etc)
Major irrigation systems (reservoirs, irrigation canals)
Major flood control systems (dikes, levees, major pumping stations and floodgates)
Large-scale snow removal, including fleets of salt spreaders, snow-plows, snowblowers, dedicated
dump-trucks, sidewalk plows, the dispatching and routing systems for these fleets, as well as fixed
assets such as snow dumps, snow chutes, snow melters
Communications infrastructure
Postal service, including sorting facilities
Telephone networks (land lines) including switching systems
Mobile phone networks
Television and radio transmission stations, including the regulations and standards governing
broadcasting
Cable television physical networks including receiving stations and cable distribution networks (does
not include content providers or "networks" when used in the sense of a specialized channel such as
CNN or MTV)
The Internet, including the internet backbone, core routers and server farms, local internet service
providers as well as the protocols and other basic software required for the system to function (does
not include specific websites, although may include some widely-used web-based services, such
as social network services and web search engines)
Communications satellites
Undersea cables
Major private, government or dedicated telecommunications networks, such as those used for internal
communication and monitoring by major infrastructure companies, by governments, by the military
or by emergency services, as well as national research and education networks
Pneumatic tube mail distribution networks
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14 Indian Institute OF Planning & Management, Delhi
Solid waste management
Municipal garbage and recyclables collection
Solid waste landfills
Solid waste incinerators and plasma gasification facilities
Materials recovery facilities
Hazardous waste disposal facilities
Types of soft infrastructure
Institutional infrastructure
The financial system, including the banking system, financial institutions, the payment
system, exchanges, the money supply, financial regulations, as well as accounting standards and
regulations
The system of government and law enforcement, including the political, legislative, law enforcement,
justice and penal systems, as well as specialized facilities (government offices, courthouses, prisons,
etc), and specialized systems for collecting, storing and disseminating data, laws and regulation
Emergency services, such as police, fire protection, and ambulances, including specialized vehicles,
buildings, communications and dispatching systems
Industrial infrastructure
Manufacturing infrastructure, including industrial parks and special economic zones, mines and
processing plants for basic materials used as inputs in industry, specialized energy, transportation and
water infrastructure used by industry, plus the public safety, zoning and environmental laws and
regulations that govern and limit industrial activity, and standards organizations
Agricultural, forestry and fisheries infrastructure, including specialized food and livestock
transportation and storage facilities, major feedlots, agricultural price support systems (including
agricultural insurance), agricultural health standards, food inspection, experimental farms and
agricultural research centers and schools, the system of licencing and quota management,
enforcement systems against poaching, forest wardens, and fire fighting
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15 Indian Institute OF Planning & Management, Delhi
Social infrastructure
The health care system, including hospitals, the financing of health care, including health insurance,
the systems for regulation and testing of medications and medical procedures, the system for training,
inspection and professional discipline of doctors and other medical professionals, public health
monitoring and regulations, as well as coordination of measures taken during public healthemergencies such as epidemics
The educational and research system, including elementary and secondary schools, universities,
specialized colleges, research institutions, the systems for financing and accrediting educational
institutions
Social welfare systems, including both government support and private charity for the poor, for
people in distress or victims of abuse
Cultural, sports and recreational infrastructure
Sports and recreational infrastructure, such as parks, sports facilities, the system of sports
leagues and associations
Cultural infrastructure, such as concert halls, museums, libraries, theatres, studios, and
specialized training facilities
Business travel and tourism infrastructure, including both man-made and natural attractions,
convention centers, hotels, restaurants and other services that cater mainly to tourists and
business travelers, as well as the systems for informing and attracting tourists, and travel
insurance
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16 Indian Institute OF Planning & Management, Delhi
Automobile sector
Automotive industry is the key driver of any growing economy. It plays a pivotal role in
country's rapid economic and industrial development. It caters to the requirement of equipmentfor basic industries like steel, non-ferrous metals, fertilizers, refineries, petrochemicals, shipping,textiles, plastics, glass, rubber, capital equipments, logistics, paper, cement, sugar, etc. Itfacilitates the improvement in various infrastructure facilities like power, rail and road transport.Due to its deep forward and backward linkages with almost every segment of the economy, theindustry has a strong and positive multiplier effect and thus propels progress of a nation. Theautomotive industry comprises of the automobile and the auto component sectors. It includespassenger cars; light, medium and heavy commercial vehicles; multi-utility vehicles such as jeeps, scooters, motor-cycles, three wheelers, tractors, etc; and auto components like engineparts, drive and transmission parts, suspension and braking parts , electrical, body and chassisparts; etc.
In India, automotive is one of the largest industries showing impressive growth over the yearsand has been significantly making increasing contribution to overall industrial development inthe country. Presently, India is the world's second largest manufacturer of two wheelers, fifthlargest manufacturer of commercial vehicles as well as largest manufacturer of tractors. It is thefourth largest passenger car market in Asia as well as a home to the largest motor cyclemanufacturer. The installed capacity of the automobile sector has been 9,540,000 vehicles,comprising 1,590,000 four wheelers (including passenger cars) and 7,950,000 two and threewheelers. The sector has shown great advances in terms of development, spread, absorption of newer technologies and flexibility in the wake of changing business scenario.
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17 Indian Institute OF Planning & Management, Delhi
Scope of Indian automobile sector
The Indian automobile industry is going through a phase of rapid change and high growth. With
new projects coming up on a regular basis, the industry is undergoing technological change. Themajor players are expanding their plants and focusing on mass customization, mass production.
Investment in auto sector
Nearly every automobile company is investing at a higher rate than ever before to achieve a high
growth trajectory. The overall investment in the sector has been increasing quite rapidly. It is
expected that by the end of 2010 Indian automobile sector will be investing a huge amount as Rs.
30,000 crores.
For example, Maruti Udyog has plans of investing Rs. 6,500 crores; the Tata Motors is coming
up with more investment of Rs. 2,000 crores in its compact car project. Not only the Indiancompanies but also foreign players like Hyundai are coming
Up with the investment of more than Rs. 3800 crores in India.
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18 Indian Institute OF Planning & Management, Delhi
Growth in the sector
Past Growth -
The industry is enjoying a growth rate of 14-17% per annum, with domestic sales growth at
12.8%. The growth rate is predicted to double by 2015.
As it is seen, the total sales of passenger vehicles - cars, utility vehicles and multi-utility vehicles
- in the year 2005 reached the mark of 1.06 million. The current growth rate indicates that by
2012 India will overtake Germany and Japan in sales volumes.
Financing schemes have become an important factor in the growth of automobile sales. More
and more financial schemes are coming up with easy installment plans to lure the customers.
Apart from domestic production, the industry is consistently focusing on the automobile exports.
The auto component segment is contributing a lot in the export arena. The liberalized policies of
the government are now making the companies go for more and more exports.
The automobile exports are increasing year by year. According to the Society of IndianAutomobile Manufactures (SIAM) automobile exports in the last five years are as follows:
Export trend over the last five years
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Expected growth –
Maruti expects around 15% sales growths this fiscal
The Indian auto industry is likely to see a 10-12 per cent sales growth in 2010, but the profitmargins of auto manufacturers will come under pressure while consumers are expected to gain
due to increased price competition in the market, said a report by global rating firm Fitch.
With a slew of new players entering the Indian small car market, segment leaders like Maruti
Suzuki India Ltd (MSIL) and Hyundai Motor India Ltd (HMIL) will face challenges to their
domination, the Fitch report titled 'Indian auto sector outlook' stated.
The increasing number of new players as well as the higher number of new product launches
from existing players are likely to increase competitive intensity over the medium term... this
could lead to increased price competition and consequently margin pressures, said the report.
According to the report recovery in the passenger vehicles segment, comprising cars and two-wheelers, will be faster with the year 2010 likely to see 12-14 per cent growth in sales in this
segment compared to a lower five to six per cent growth in the commercial vehicles (CV)
segment.
According to the report, the Indian auto sector is likely to witness significant competition by2012 when most of the new capacity comes on stream but this is likely to result in
underutilization of capacity in the medium term due to a demand-supply mismatch.
The report said the compact car segment will drive the growth in the passenger vehicles market
and increasing focus of players on it will fragment this market, currently dominated by MSIL,
HMIL and Tata Motors.
While domestic sales in this segment will grow, the report is not as upbeat on exports as the
scrap page incentives in European countries, which boosted exports from Asia, have mostly been
taken back.
Fitch said improving industrial production and economic growth rates, coupled with a reversal of
more than two years of downtrend, are likely to spur a positive track for CV manufacturers in
2010.
The medium and heavy commercial vehicles (M & HCV) segment is now stabilizing with the
higher industrial production, while the light commercial vehicles (LCV) segment is showing amore rapid recovery, it said.
Fitch said in the LCV segment, Indian companies like Tata Motors and Mahindra & Mahindra
(M&M) are leading the charge for raising capacity, while in the M& HCV segment investments
are coming from new entrants such as Daimler AG and the Nissan-Renault-
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21 Indian Institute OF Planning & Management, Delhi
Ashok Leyland JV. The report also stated that increasing penetration of global original
equipment manufacturers (OEMs) is likely to increase the competition in the country's autosector.
Many OEMs have already announced plans for capacity addition. As a result, the next two years
to 2012 could bring a further 0.9 million private vehicles (PV) units (accounting for about 35-40
per cent of current capacity) and 0.6 million commercial vehicle (CV) units (estimated to bearound 80 per cent of current capacity, with significant additions in the LCV segment), the report
said.
Many international OEMs are coming in either independently or in collaboration with existing
players with the objective of reducing time to market and to take advantage of an establisheddistribution network, it said.
The Fitch report, however, cautioned that increase in volume sales may force OEMs to increase
their capex plans impacting credit profiles.
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Maruti sales –
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Advantage to Testing Laboratory
1) Testing laboratory is enjoying the benefits from the automobile sector because growth in
automobile sector forces the companies to test their more samples so, laboratories are gettingmore and more samples from automobile sector.
2) As the automobile sector growth is increasing their testing samples are also increasing for the
laboratory and laboratories are getting more business.
3) Growth in automobile sector increases their testing needs.
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24 Indian Institute OF Planning & Management, Delhi
FMCG SECTOR
Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged
goods. Items in this category include all consumables (other than groceries/pulses) people buy at
regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste,
shaving products, shoe polish, packaged foodstuff, household accessories and extends to certain
electronic goods. These items are meant for daily of frequent consumption and have a high
return.
A major portion of the monthly budget of each household is reserved for FMCG products. The
volume of money circulated in the economy against FMCG products is very high, as the number
of products the consumer use is very high. Competition in the FMCG sector is very high
resulting in high pressure on margins.
FMCG companies maintain intense distribution network. Companies spend a large portion of
their budget on maintaining distribution networks. New entrants who wish to bring their products
in the national level need to invest huge sums of money on promoting brands. Manufacturing can
be outsourced. A recent phenomenon in the sector was entry of multinationals and cheaper
imports. Also the market is more pressurized with presence of local players in rural areas and
state brands.
FMCG in 2006
The performance of the industry was inconsistent in terms of sales and growth for over 4 years.
The investors in the sector were not gainers at par with other booming sectors. After two years of
sinking performance of FMCG sector, the year 2005 has witnessed the FMCGs demand growing.Strong growth was seen across various segments in FY06. With the rise in disposable income
and the economy in good health, the urban consumers continued with their shopping spree.
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FMCG Products and Categories
- Personal Care, Oral Care, Hair Care, Skin Care, Personal Wash (soaps);
- Cosmetics and toiletries, deodorants, perfumes, feminine hygiene, paper products;
- Household care fabric wash including laundry soaps and synthetic detergents; household
cleaners, such as dish/utensil cleaners, floor cleaners, toilet cleaners , air
fresheners, insecticides and mosquito repellents, metal polish and furniture polish
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Scope of the Sector
The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the
economy. A well-established distribution network, intense competition between the organized
and unorganized segments characterizes the sector. FMCG Sector is expected to grow by over
60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been
estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores
in 2010. Hair care, household care, male grooming, female hygiene, and the chocolates and
confectionery categories are estimated to be the fastest growing segments, says an HSBC report.
Though the sector witnessed a slower growth in 2002-2004, it has been able to make a fine
recovery since then.
For example, Hindustan Levers Limited (HLL) has shown a healthy growth in the last quarter.
An estimated double-digit growth over the next few years shows that the good times are likely to
continue.
Growth Prospects
With the presence of 12.2% of the world population in the villages of India, the Indian rural
FMCG market is something no one can overlook. Increased focus on farm sector will boost rural
incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure
facilities will improve their supply chain. FMCG sector is also likely to benefit from growing
demand in the market. Because of the low per capita consumption for almost all the products in
the country, FMCG companies have immense possibilities for growth. And if the companies areable to change the mindset of the consumers, i.e. if they are able to take the consumers to
branded products and offer new generation products, they would be able to generate higher
growth in the near future. It is expected that the rural income will rise in 2007, boosting
purchasing power in the countryside. However, the demand in urban areas would be the key
growth driver over the long term. Also, increase in the urban population, along with increase in
income levels and the availability of new categories, would help the urban areas maintain their
position in terms of consumption. At present, urban India accounts for 66% of total FMCG
consumption, with rural India accounting for the remaining 34%. However, rural India accounts
for more than 40% consumption in major FMCG categories such as personal care, fabric care,
and hot beverages. In urban areas, home and personal care category, including skin care,
household care and feminine hygiene, will keep growing at relatively attractive rates. Within the
foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth
categories in both rural and urban areas.
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27 Indian Institute OF Planning & Management, Delhi
Top 10 FMCG Companies
FMCG sector is an ever growing sector and is currently in a boom phase. There are many jobs inFMCG sector at different levels like sales, supply chain, manager, operations, purchasing,supervisor, administration, general management, product development, HR, Finance andmarketing. FMCG sector is famous for jobs that are not only well paying but also gives the best
perks and bonuses. Freshers are looking for jobs in FMCG sector as these jobs will give them thebest career in the industry.
S. NO. Companies
1. Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8 Britannia Industries
9. Procter & Gamble Hygiene and HealthCare
10. Marico Industries
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28 Indian Institute OF Planning & Management, Delhi
Growth in FMCG in future
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29 Indian Institute OF Planning & Management, Delhi
Advantage to Testing Laboratory
1) Testing laboratory is enjoying the benefits from the FMCG sector because growth in
automobile sector forces the companies to test their more samples so, laboratories are getting
more and more samples from automobile sector.
2) As the FMCG sector growth is increasing their testing samples are also increasing for the
laboratory and laboratories are getting more business.
3) Growth in FMCG sector increases their testing needs.
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30 Indian Institute OF Planning & Management, Delhi
TELECOM SECTOR
The Indian telecommunication industry is the world's fastest growing industry with 811.59
million mobile phone subscribers as of March 2011.It is also the second largest
telecommunication network in the world in terms of number of wireless connections after China.
As the fastest growing telecommunications industry in the world, it is projected that India will
have 1.159 billion mobile subscribers by 2013. Furthermore, projections by several leading
global consultancies indicate that the total number of subscribers in India will exceed the total
subscriber count in the China by 2013.The industry is expected to reach a size of
344,921 crores (US$76.57 billion) by 2012 at a growth rate of over 26 per cent, and generate
employment opportunities for about 10 million people during the same period. According to
analysts, the sector would create direct employment for 2.8 million people and for 7 million
indirectly. In 2008-09 the overall telecom equipments revenue in India stood at
136,833 crores (US$30.38 billion) during the fiscal, as against 115,382 crores (US$25.61
billion) a year before.
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31 Indian Institute OF Planning & Management, Delhi
Revenue and Growth
The total revenue in the telecom service sector was 86,720 crores (US$19.3 billion) in 2005-06
as against 71,674 crores (US$15.9 billion) in 2004-2005, registering a growth of 21%.estimted
revenue of FY'2011 is Rs.835 Bn (US$ 19 Bn Approx).The total investment in the telecom
services sector reached 200,660 crore (US$44.5 billion) in 2005-06, up from
178,831 crore (US$39.7 billion) in the previous fiscal.[25] Telecommunication is the lifeline of
the rapidly growing Information Technology industry. Internet subscriber base has risen to more
than a 100 million in 2010.[26] Out of this 11.47 million were broadband connections.[4] More
than a billion people use the Internet globally. Under the Bharat Nirman Programme, the
Government of India will ensure that 66,822 revenue villages in the country, which have not yet
been provided with a Village Public Telephone (VPT), will be connected. However doubts have
been raised about what it would mean for the poor in the country.[27]
It is difficult to ascertain fully the employment potential of the telecom sector but the enormity of
the opportunities can be gauged from the fact that there were 3.7 million Public Call Offices in
December 2005[28] up from 2.3 million in December 2004.
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Growth in Telecom in India
1994 National Telecom Policy – 1994 announced
Aug 1995 Kolkata became the first metro to have a cellular
network
1997 Telecom Regulatory Authority of India was setup
1999 Tariff rebalancing exercises gets initiated
March 1999 National Telecom Policy – 99 announced
Mobile Services: Fuelling the growth -
Nov-06
40.35
22%
143 .11
78%
Fixed Line
Wireless
Nov-07
39.31
15%
225.46
85%
Fixed Line
Wireless
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33 Indian Institute OF Planning & Management, Delhi
POWER SECTOR
The power sector has registered significant progress since the process of planned development of
the economy began in 1950. Hydro -power and coal based thermal power have been the main
sources of generating electricity. Nuclear power development is at slower pace, which was
introduced, in late sixties. The concept of operating power systems on a regional basis crossing
the political boundaries of states was introduced in the early sixties. In spite of the overall
development that has taken place, the power supply industry has been under constant pressure to
bridge the gap between supply and demand.
The Power Sector has been receiving adequate priority ever since the process of planned
development began in 1950. The Power Sector has been getting 18-20% of the total Public
Sector outlay in initial plan periods. Remarkable growth and progress have led to extensive use
of electricity in all the sectors of economy in the successive five years plans.
Power Sector Snapshot
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Structure of power supply Industry -
In December 1950 about 63% of the installed capacity in the Utilities was in the private sector
and about37% was in the public sector. The Industrial Policy Resolution of 1956 envisaged the
generation, transmission and distribution of power almost exclusively in the public sector.The Electricity (Supply) Act, 1948, envisaged creation of State Electricity Boards (SEBs) for
planning and implementing the power development programs in their respective States. The Act
also provided for creation of central generation companies for setting up and operating
generating facilities in the Central Sector. The Central Electricity Authority constituted under the
Act is responsible for power planning at the national level.
GOI promulgated Electricity Regulatory Commission Act, 1998 for setting up of Independent
Regulatory bodies both at the Central level and at the State level viz. The Central Electricity
Regulatory Commission (CERC) and the State Electricity Regulatory Commission (SERCs) at
the Central and the State levels
Respectively.
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Hydroelectric Power Station
The total hydroelectric potential in India is estimated to be around 84,000 MW (at 60 per cent
load factor), of which 18 per cent has been developed and another 6-7 per cent is under
development. The hydroelectric potential of different regions varies. The North-eastern region(which has the lowest demand for power) has the highest hydroelectric potential, at 38 per cent
(around 32,000 MW), followed by the northern and southern regions, at 36 per cent and 13 per
cent, respectively.
The extent of the development of hydroelectric potential also varies significantly across regions.
It is highest in the southern region, around 37 per cent, followed by the northern, western and
eastern regions, at 33 per cent, 18 per cent and 9 per cent, respectively. The hydroelectric
potential in the North-eastern region is the least developed, at around 5 per cent.
With the objective of expediting hydropower development in a systematic manner, the Central
Electricity Authority completed a ranking study of the remaining hydro potential sites for all the
basins in the country in 2001-02. The ranking of hydro sites has been carried out based on the
weight age criteria for various aspects involved in the development of hydro schemes.
Considering these aspects, the schemes have been graded in A, B and C categories in order of
their priority for development.Nuclear power
Nuclear power plants supply around 17 per cent of the electricity consumed worldwide. In India,
nuclear power accounts for less than 3.2 per cent of the total electricity generated, compared to
over 50 percent in France and Japan. As on March 31, 2005, the installed capacity of nuclearpower plants in India was around 2,770 MW. The government plans to increase the installed
capacity of nuclear power plants to 20,000 MW by 2020.
Although India has achieved a high degree of self-reliance in the design and construction of
nuclear power plants, the capital cost of nuclear power projects is significantly higher than that
of coal-based and hydroelectric plants. This could be attributed to the stringent and continuously
evolving safety norms for nuclear power plants, and the long gestation period (gestation periods
for nuclear power projects in India have been long (5-7 years), largely due to technological
complexity and the difficulty in obtaining adequate funds)
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Oil and Gas
Oil accounts for 31 per cent of India’s total energy consumption and there is unlikely to be any
significant scaling down of dependence on these fuels in the next five to ten years.
India will account for 10.8 per cent of Asia/Pacific regional oil demand by 2010, while providing10.2 per cent of supply, as suggested by Business Monitor International in the ‘India Oil and GasReport’. Currently, of the six core industries identified in India, the oil and gas sector has
propelled the growth of Indian economy most and the Government is looking for more investorsin the sector. India is currently world’s fifth biggest energy consumer and the need iscontinuously growing, according to KPMG’s ‘Oil and Natural Gas Overview 2010’,
To keep up to the rising demand the Government of India has initiated policies that have helpedinvestors in the sector and also facilitated exploration and production of oil and gas in thecountry.
And even though the Mumbai oil fields are still not exhausted, the Government realised the needto explore more areas and introduced New Exploration Licensing Policy (NELP) to encouragethe private sector to invest in exploration of oil. NELP was introduced in March 1997. Currently,about 58 per cent of the prospective Indian sedimentary basins have been explored and till theninth round of NELP, there were 34 oil and gas blocks on offer. India naturally has about 138billion barrels of oil and oil equivalent gas and bulk of this has not been found yet.
India will account for 12.59 per cent of Asia Pacific’s r egional oil demand by 2014, according tothe latest ‘India Oil & Gas Report’.
Production
According to the provisional production data released by the Ministry of Petroleum and NaturalGas, dated January 2011
Crude Oil production from the period April-January 2011 was 31.411 million metrictonne (MMT), as compared to the 28.072 MMT in the past corresponding period.
Natural Gas production during April-January 201 1 was 44030 million cubic metres, ascompared to 38490.7 million cubic metres in the corresponding period in 2010.
From April-January 2011, 136.46 MMT of crude oil was refined, compared to 133.26MMT in the corresponding period in 2010.
India will account for 12.59 per cent of Asia Pacific’s regional oil demand by 2014, whileproviding 10.13 per cent of supply, according to the Business Monitor International’s ‘India Oiland Gas Report Q4 2010’. The regional oil production was estimated at 8.82mn barrels per day
(b/d) in 2010 compared to 8.35mn b/d in 2001.
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37 Indian Institute OF Planning & Management, Delhi
The projected production for crude oil in 2010-11 is 37.96 (MMT), which is about 12.67 per centhigher than the actual crude oil production of 33.69 MMT during 2009-10. The projectedproduction for natural gas (including coal bed methane or CBM) for 2010-11 is 53.59 billioncubic metre (BCM), 12.8 per cent higher than the actual production of 47.51 BCM in 2009-10.
Oil & Natural Gas Corporation (ONGC) produced maximum domestic oil in 2010, averaging to
830,000 b/d highlighted the ‘India Oil and Gas Report Q4 2010’. The report predicts that withsuch effort, the production of oil in India will be as high as 950,000 b/d by 2012.
Consumption
The consumption of petroleum products during 2009-10 were 138.196 MMT (including salesthrough private imports) an increase of 3.60 per cent over sales of 133.4 MMT during 2008-09,according to the Ministry of Petroleum.
India’s current petroleum products consumption rate from April 2010 to February 2011 was128.827 million tonnes (MT), as per the estimates of the Planning and Analysis Cell (PPAC).
Diesel consumption in the country grew at 4 per cent annual rate to 4.96 MT in October 2010while petrol sales were up 7.3 per cent at 1.21 MT. Jet fuel consumption was up 10 per cent at434,100 tonnes. Overall fuel sales in the country were up one per cent at 11.647 MT in October2010 against 11.538 MT in the same month in the previous year.
Gas consumption is set to rise from an estimated 63 BCM in 2010 to 110 BCM, with domesticsupply up from around 45 BCM in 2010 to at least 70 BCM by 2014.
Gas
The gas transmission domain was dominated by Gas Authority of India Ltd (GAIL) till, in April2009, the first natural gas production started from Krishna Godavari (KG) basin deepwater block by Reliance Gas Transportation Infrastructure Ltd. Currently, the natural gas production from theKG D6 block is about 60 million standard cubic metres per day (MMSCMD). The natural gasproduction from the block is expected to be in the range of 80-89 MMSCMD till March 2012.
Gas production is expected to rise from an estimated 45BCM in 2010 to a possible 95 BCM by2019.
Natural gas is expected to play a key role in India’s energy mix by 2025. The proportion of natural gas in the total energy mix has increased to 10 per cent in 2009 from 4 per cent in 1999.The same is expected to increase to 20 per cent in 2025.
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Gail -
GAIL (India) Limited has set a target of transmitting 118.2 MMSCMD of natural gas fromdomestic sources and through liquefied natural gas (LNG) route during 2011-12 under the annualmemorandum of understanding (MoU) signed with Ministry of Petroleum & Natural Gas forperformance targets for the financial year 2011-12.
For the FY 2011-12, the target for Gas Marketing is 85.5 MMSCMD and for production of 422TMT of Polymers (HDPE & LLDPE) and 1,350 TMT of Liquid Hydrocarbons.
Natural gas production in India grows at an average annual rate of 4.0 per cent over theprojection period, the fastest growth in non-OECD Asia. Most of the growth in India's naturalgas production is expected in the near term, averaging 11.7 per cent per year as total productiongrows from 1.1 trillion cubic feet in 2007 to 2.7 trillion cubic feet in 2015. Natural gasproduction from the KG-D6 block is ready to flow at its plateau rate of just over 1 trillion cubicfeet per year as soon as the government-designated customers are ready to receive it.
In January 2011, ONGC created an exploration landmark when gas flowed out from the BarrenMeasure shale at a depth of around 1700 m, in its first research and development (R&D) wellRNSG-1 near Durgapur at Icchapur, West Bengal. This breakthrough is significant as India is thefirst Asian country where gas was discovered from shale outside U.S and Canada. The wellRNSG-1 drilled down to a depth of 2000 m. The Barren Measure Shale, which is the main target,was encountered from 985 to 1843 m.
Growth -
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39 Indian Institute OF Planning & Management, Delhi
Spectro Group of Companies
Spectro Analytical labs Limited
Spectro Analytical Labs Ltd. Was established in the year 1995 with an objective to provide precise and
accurate testing services. Over a span of 14 eventful years, Spectro has created a niche for itself in testing
and analysis of materials through constant pursuit of excellence and commitment to quality.
Spectro Analytical labs Ltd. Greater Noida
An upcoming center of excellence of 1,20,000 Sq. feet on a plot area of 12,000 Sq. yd .The biggest Lab
infrastructure in India on Greater Noida. Where a state of art facility as per international standards are
created for material testing and research under the flagship company Spectro Analytical Labs Limited.
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40 Indian Institute OF Planning & Management, Delhi
Spectro Lab Equipments Pvt. Ltd.
Spectro Lab equipment is promoted by a group of committed laboratory, professionals and engineers with
proven expertise. The company has a large manufacturing, sales and service setup and provides support in
the field of all testing equipments and instruments
Spectro Testing & Research Center Pvt. Ltd. Jaipur
Spectro testing & Research Center is situated in a well-located industrial area in Jaipur, on 2500 Sq. ft.
area. It’s veryspacious and centrally air conditioned. We enjoy good rapport with industry and nodal
agencies as we strive to improve customer confidence by way of constant interaction and feedback.
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41 Indian Institute OF Planning & Management, Delhi
Spectro Research Lab Ventures Pvt. Ltd. Kanpur
Spectro Research Lab Ventures has attained the ISO-9001: 2000 certification and are already in the
process of achieving the prestigious NABL (national Accreditation Board of Testing & Calibration
Laboratories) Accreditation. This Lab is situated in a well-located Industrial Area in
Spectro Labs LLC, Oman
Spectro LLC is a joint venture of spectro Analytical Labs Limited, New Delhi, India and Shakshy Group
of company, Muscat, Oman. Spectro group is the first lab in the India to give direct spectro analysis of
metals, today it has created capability to test and inspect all Engineering Materials, food & Agri products,
drugs & cosmetics, Environmental samples for chemical, Mechanica, NDT and Microbiological testing.
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42 Indian Institute OF Planning & Management, Delhi
South west Spectro Geo-services Pvt. Ltd.
South west Spectro Geo-Services Pvt. Ltd. Is a joint venture between south west pinnacle exploration and
geologging services, and the other a leader in survey, core and lab testing services.
Spectro weld institute (P) Ltd.
Spectro weld institute provides excellent short-term courses, full time courses on specialized topic. Theseadvances courses are not only relevant to current needs of the Industries but also prepare them for future
developments. The welder is certified by AWS (American welding Society).
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43 Indian Institute OF Planning & Management, Delhi
Spectro Clean Development Mechanism (CDM)
Spectro Analytical Labs Limited is one of the leading laboratories in India, also offering a wide range of
integrated solutions in various environmental sectors. CDM is one area where Spectro offers its elite
services.
Spectro SSA (p) Ltd, Mumbai
Spectro SSA (P) Ltd is a part of Spectro Group of companies. The laboratory is equipped with the latest
sophisticated equipment for testing and inspection of all engineering materials, chemical, mechanical,
civil, water and oil.
Spectro Testing (P) Ltd, Jammu
Spectro testing (P) Ltd is situated in a well-located industrial area of Jammu. The laboratory provides
testing services in the fields of civil, water and environment. Environment is one of the core area where
Spectro offers its elite services.
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44 Indian Institute OF Planning & Management, Delhi
Customers
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45 Indian Institute OF Planning & Management, Delhi
DATA COLLECTION AND ANALYSIS:
1) Types of Laboratory in India: (50)
Interpretation: This shows that Private Labs are more in the data collected and we have to compete
mainly to Private Laboratory in India. although the Privte labs are gaining more Profit.
64%
25%
11%
Sales
Private Public Research Centre
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46 Indian Institute OF Planning & Management, Delhi
2) Samples from different sectors collected:
Interpretation: This graph is showing the sample collected in the month by the company. If there will be growth in the company then the sample size will also increases.
26%
24%22%
28%
Sales
automobile Telecom Power Infrstructure
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47 Indian Institute OF Planning & Management, Delhi
3) Turnover of the company:
Source: Primary Data
31%
30%
39%
Sales
2008 2009 2010
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48 Indian Institute OF Planning & Management, Delhi
4) Number of Staff :
Interpretation: Graph showing employees qualification of the Organisation.
14%
24%
20%
42%
Staff Technical B.sc M.sc other Staff
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49 Indian Institute OF Planning & Management, Delhi
5) Top 3 competitors market coverage :
Interpretation: This graph shows the 3 major competitors of the company and their marketcoverage.
43%
19%
38%
CompetitorsSGS INTERTEK SPECTRO
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50 Indian Institute OF Planning & Management, Delhi
6) From which getting maximum business :
Interpretation: This Graph showing the company getting the maximum business
from which states.
35%
35%
30%
StatesM.P. Delhi Gurgaon
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51 Indian Institute OF Planning & Management, Delhi
7) Satisfaction level among Customers :
Interpretation: This pie chart accentuates the fact that Strategic marketing,today, has gone beyond only meeting Sales targets and generating profit volumes.It shows that all the competitors are striving hard not only to woo the customers
but also to make them Brand loyal by generating customer satisfaction.
92%
8%
Satisfaction
YES NO
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52 Indian Institute OF Planning & Management, Delhi
Competitors and Comparison
1. Arbor pharmaceutical ltd. New Delhi.
2. Avon food lab, Delhi.
3. Delhi test house, New Delhi.
4. FICCI research & analysis centre, New Delhi.5. SIIR, New Delhi.
6. Intertek, New Delhi.
7. SGS India Pvt. Ltd, New Delhi.
8. Sophisticated Industrial Materials Analytical Lab (P) Ltd, New Delhi.
9. Standard Analytical labs (p) Ltd, New Delhi.
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53 Indian Institute OF Planning & Management, Delhi
SGS INDIA -
Founded in 1950, SGS India now employs more than 2,900 highly motivated, multi-disciplinedprofessionals and utilizes some of the most sophisticated communication network. With years of local experience and a vast network of offices and laboratories, SGS India offers high levelexpertise in the testing, verification and inspection of products from a wide range of industries.
SGS team also contributes to the enhancement of the clients' management standards throughtraining, consultation and certification. Committed to working closely with clients in order tohelp them improve efficiencies and reduce business risks by providing swift, simple and one-stopsolution.
Testing
Agriculture.
Consumer Testing.
Environment.
Life Science.
Minerals.
Oil Gas and Chemicals.
Total Turnover – 500 – 1000 Crores
Number of Employees – 5001 & above
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54 Indian Institute OF Planning & Management, Delhi
Intertek India
Intertek is a leading international provider of quality and safety services in India and theworld. Partnership with Intertek in India brings increased value to customers’ products and
processes, ultimately supporting their success in the Indian and global marketplaces.
Learn more about Intertek India capabilities:
India Services India Industries India Events
Services in India include quality control, laboratory testing, inspection, systems certification,safety marks and auditing for a wide range of industries, markets and institutions. Intertek India services provide the world-class experience, expertise, resources and capabilitiesrequired to support customers through a international network of Indian and internationallaboratories and offices.
Examples of industries serviced by Intertek in India include electronics, chemicals, textiles,petroleum, minerals, consumer goods, agricultural products, food, pharmaceuticals and muchmore.
Total Turnover - 0-10 Crores
Number of Employees – 0 - 50
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55 Indian Institute OF Planning & Management, Delhi
Testing
Testing of any product, raw materials and accessories is a necessary requirement inproviding quality assurance to clients and ensuring the safety of end users. Testing canbe performed on a wide range of materials, the product, product lines, prototypecreations and services.
Intertek offers clients, and their suppliers, a complete understanding of governmentand industry regulations, assisting clients in applying principles to identify wherehazards are likely to occur in a processing chain and the critical points for correctiveaction and continued monitoring.
Using internationally approved methods, standards, equipment and guidelines, Intertek tests consumer products, commercial products, commodities, food and raw materialsfor quality control, research, vendor compliance and against regulatory requirementsso that the client can be sure the product or service offered is safe and meets regulatorycompliance.
Testing Services -
Consumer goods.
Chemicals.
Cargo logistics services.
Electrical – Electronic.
Supply chain Services
Food.
Manufacturing.
Petroleum – Energy Mining.
Pharm – Biotech – Nanotech.
Food – Agricultural
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56 Indian Institute OF Planning & Management, Delhi
FINDINGS
Marketing team is not as good as the company has.
Company want reach at the 1st
position in their next five years.
All the sectors are growing and company should make plan according to it.
Trained employees can work more efficiently.
Training makes an employee more useful to a firm.
Training enables employees to secure promotions easily. They can realize their
career goals comfortably.
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57 Indian Institute OF Planning & Management, Delhi
RECOMMENDATIONS
Company should consider the present competition and should act according to the
customer needs.
The company has to give periodic training to the employees.
The company should give incentives to employees for doing a good job or according to
the performance.
Company should have efficient team for marketing or sales to cover a large market.
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58 Indian Institute OF Planning & Management, Delhi
BIBLIOGRAPHY
Online survey is done.
http://FreeOnlineSurveys.com/rendersurvey.asp?sid=5oxo54ohs9dg4se
903996
Collected contacts from NABL site.
http://www.nabl-india.org/nabl/asp/users/labSearch.asp
www.google.com
http://www.spectro.in
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Questionnaire
1) GENERAL DESCRIPTION:-
Name of laboratory:
2) Name of Laboratory and Contract Detail :-
3) Type of Laboratory :- Public/government Private Research Centre
4) Year of Incorporation :-
5) Competitor’s Information:-
Who are the top 3 competitors for your business?
1. 2. 3.
6)
Number Of Staff :
Technical B.sc M.sc Other Staff
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7)
Approx. number of sample:
8)
Revenue/Total Business:
9)
From which state you are getting maximum business?
10)
What is turnover of a company?
Name and designation
____________________________________
Date: