BALANCED SCORE CARD: A STUDY ON ITS IMPLEMENTATION IN MATRIX

Under the Guidance Of :- Presented By:-Ms. Nidhi Verma Amit Kumar Singh

Faculty, PCTE MBA 2C

Introduction To Corporate

1995 – Year of Incorporation. One of the largest telecom service providers with a pan India

presence. Worldwide telecommunication solutions - mobile & wireless.

services; national/international clients, individual and

corporate. Nationwide network, over 1400 professionals in all areas of

sales, marketing, customer service, operations and logistics. Partnerships with over 30 country specific international service

providers. Over 1,25,000 customers and corporate houses.

PRODUCTS

They are basically in two areas of operation –

National – They are a Customer Management Unit of the world famous VODAFONE

International Roaming Cellular Telephony

INTERNATIONAL ROAMING CELLULAR TELEPHONY

The Matrix Advantage

Up to 60% saving on International Roaming bills A country specific mobile number from Matrix: chargeable at

applicable local rates, free incoming calls in most countries etc.

Technologically superior company Matrix connects with the biggest international networks -

AT&T, NTT, DoCoMo, Vodafone etc. Seamless connectivity, including Japan and South

Korea International roaming numbers do not work in all countries.

Patchy coverage and call drops are complaints.

A customer-oriented company understanding problems faced by international travelers

The smarter way to stay connected.

Instant Activation and delivery Anywhere in India The mobile phone is activated even before the traveler leaves

India and SIM delivered at office / home.

Billing in Indian Rupees Saves foreign exchange. Pay through credit card. Itemized bills given. Separate International Number The freedom of giving the number to a few important people

and screening unwanted calls, thereby considerable saving on phone bills.

Special Offers for Students Australia, UK and USA bound students, Matrix offers special

rates the smarter way to stay connected 12.

ALLIANCE

British Airways, Qantas, Citibank, American Express, Deutsche Bank, StanC Bank, DHL amongst others. Some of the special offers….

Deutsche Bank Platinum Credit Card. HDFC Titanium Credit Cards. Jet Airways. British Airways. Citibank Ultima Credit Card. Citibank Platinum Credit Card. StanC Platinum Card. American Express Platinum Card.

Student offers too !!

Qantas Airways.

Amex Travelers Cheques

DHL

HDFC Bank

Our Alliance

SWOT ANALYSIS

Opportunities1.Poised to go on MVNO concept as soon as regulations in India (TRAI) permits.2.Due to the ever changing and growing middle class ,matrix through its travel partner caters this market3. 6,000,000 people fly abroad every year this can be tapped by matrix.

Threats

1.New player are entering into the markets as Trikon, Clay and uniconnect.2.Existing big players like Airtel, Reliance communication, going international.

SWOT Analysis

Introduction to balanced score card

Kaplan and Norton(1992) identified four perspectives representing the important facets of the organization. These were:

Financial perspective.

Customer perspective.

Internal business perspective.

Innovation & Learning perspective.

The Four Perspectives: Cause and Effect Relationship

Need of BSC

Balancing long and short term actions. Balancing different measures of success and

Financial Customer Internal Operations Human Resource Systems & Development (Learning &

growth) A way of tying strategy to measures of action .

Balanced Score Card: A study on its implementation in Matrix

TITLE

Objectives

Objective 1 •To give an idea of how well a Balanced Scorecard can be expected to work in Matrix Allahabad

Objective 2 •To identify areas of activity in which company has to work upon to facilitate balanced scorecard in Matrix Allahabad.

Research Methodology

Research design The research design of this research is descriptive

Data Collection Primary data and Secondary data.

Method Of data Collection Secondary data was gathered, i.e. regarding the rural markets

and the behavior of the rural consumer through different books Internet and news in magazines.

Primary data was collected through Schedules that were used for collecting data relating to the study.

Sampling design

Universe Matrix Cellular Services Private Limited Employees. Population In this research, the population is the Allahabad Centre’s

Employee of the company.

Sampling unit In my study, the sampling unit consists of every single employee

of the Allahabad centre of the company.  Sampling size The sample size for my research is 20.  Sampling techniques In this research study, random sampling is opted.

4. Data analysis and interpretation

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Clearity of Objective Staff understands BSC

Mission and Strategy

Mission and Stratergy

Graph 4.1 Mission and strategy

Graph 4.2 Leadership

Graph 4.3 Organizational Culture

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Discussions of BSC measures

Actions Scruitney Other reporting system

Structure and Process

Structure and Process

Graph 4.4 Structure and process

Graph 4.5 Management Practice

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Incentives Linked

BSC discussed in appraisal

Participation in strategic

discussions

Information for strategic decision

Systems and Policies

Systems and Policies

Graph 4.6 Systems and policies

RESULT AND FINDINGS

Organization culture is very conducive for implementation in matrix cellular services.

Most of the employee are not very sure what exactly the BSC is and what are the objectives of BSC.

Company is reluctant to share the strategic information with the employees.

Matrix is good at follow up of the targets of the BSC.

Matrix has not fully implemented the BSC, there is another system which is used other than BSC.

Some of the departments don’t have BSC yet.

SUGGESTIONS

Matrix should try to share more information with the employees so that they can contribute more towards organizational goal.

Matrix should implement the BSC in the remaining departments to achieve its objective.

CONCLUSION

The Balanced Scorecard is a very important strategic management tool which helps an organization to not only measure the performance but also decide the strategies which are needed to be adopted so that the long-term goals are achieved. Thus, in other words, the application of this tool ensures the consistency of vision and action which is the first step towards the development of a successful organization.

 

Thank You