project on share

7/25/2019 Project on Share

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A

PROJECT REPORT

ON

INVESTMENT OPPORTUNITIES & TREND OF

INVESTMENT

AMONG

WORKING PROFESSIONALS A case Stu! "# S$a%e K$a#

Lt C"#ucte at Asa#s"' & Du%(a)u% %e(*"#

FOR

S+AREK+AN LTD.

0


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DECLARATION

I, Rat#a*) De! student of Asansol Education Hub under Punjab Technical

Uniersit!, hereb! declare that I hae successfull! co"#leted this #roject on

$Inest"ents O##ortunities % Trend of Inest"ent a"on& 'or(in&

Professionals)as a #art of "! Internshi#. The infor"ation incor#orated in this

#roject is true and ori&inal to the best of "! (no*led&e.

+i&nature


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ACKNOWLEDGEMENT

I hereb! ta(e o##ortunit! to than( the #eo#le *ho hae hel#ed "e a lot

durin& the #roject *or( of t*o "onths. The successful acco"#lish"ent of this

#roject, inoles sincere &uidance fro" "! Internal Project &uide - +antanu

aju"der e/cellent &uidance, encoura&e"ent and #atience "ade #ossible the

successful co"#letion of #roject. I *ould also li(e to than(s all the facult!

"e"bers of Asansol Education Hub to acco"#lish"ent "! #roject. It &ies "e

#leasure to #resent the #roject re#ort on I#,est-e#t O))"%tu#*t*es & T%e#

". I#,est-e#t a-"#( W"%/*#( P%".ess*"#a's for +hare(han td. It *as

alto&ether a different and *onderful e/#erience to be there in +hare(han

+ecurities td.

ast but not the least I a" than(ful to the *hole staff of +hare(han td.

*ho directl! or indirectl! hel#ed "e throu&hout the #roject tenure.

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CONTENTS

Ac/#"0'e(e-e#t 1

1 E2ecut*,e Su--a%! 345

6 O78ect*,es ". t$e Stu! 9

3 Sc")e ". t$e Stu! :

; C"-)a#! P%".*'e


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E2ecut*,e Su--a%!

This #roject re#resents infor"ation re&ardin& arious inest"ent o#tions

aailable in the "ar(et and a*areness of +hare(han as a financial serice

#roider. The "ain objectie of the #roject is to $+tud! *hat is ris( and return

co"bination and *hether the &eneral #ublic is a*are of the arious inest"ent

o#tions aailable and the ris( and return associated *ith the").

Ot$e% "78ect*,es *#c'ue@

To conduct a sure! for the co"#an! to find about the a*areness of arious

inest"ent o#tions.

To find out the a*areness a"on& *or(in& #rofessional3s about the a*areness

of +hare(han as a Financial +erice #roider.

To understand the trend of inest"ent a"on& the *or(in& #rofessionals.

To learn the behaior of consu"ers in res#ect of the arious inest"ent

o##ortunities aailable.

To anal!sis the different inest"ent #olicies and its acce#tance offered b!

+hare(han.

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This research *or( *ill also hel# in future in understandin& the behaior of

custo"er 5Es#eciall! the #rofessional3s *ith handso"e salar!6 to*ard

inest"ent.

For e/ecution of the #roject, "ethodolo&! ado#ted is the collection of data

throu&h 7uestionnaire, #rocessin& and anal!8in& the data. The #eo#le *ho *ere

selected for this research are #rofessionals hain& &ood salar!.

The area of the #roject *or( is Asansol % 9ur&a#ur cit!. +hare(han are

the one of the #ersonali8ed serice #roiders offerin& a ran&e of inest"ent

serices de#endin& on the custo"er needs and *ants. As far as the brand

a*areness is considered the :ar! to#s the list so, the co"#anies hae to #ut

the e/tra effort on its a*areness, and also the co"#an! has to ta(e "a/i"u"

efforts on buildin& its "ar(etin& strate&!.

Accordin& to the res#ondents the 7ualit! of the serice is er! i"#ortant. +o the

co"#an! should #roject itself as a brand in the "ar(et that &ies end user the

best 7ualit! of serice *ith hand! o#erations.

ost of the res#ondents hae their o*n #ersonal, consultant or co"#an!

consultants. +hare(han hae to differentiate their serices fro" other consultant

effectiel! b! delierin& alue added serices to its custo"ers.

Or&ani8ations hae to concentrate on direct "ar(etin& actiities. The

consultanc! should deelo# its lon&;ter" relationshi# *ith the custo"ers. The


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consultanc! "ust &ie "uch "ore e"#hasis on creation of custo"er *ho "a(e

re#urchase.

The "a/i"u" a"ount of a*areness *hich has been &enerated is throu&h

ne*s#a#er, "a&a8ine, internet and *ord of "outh. +o the co"#an! should ta(e

care of it as it can be one of the #otential "edia for adertise"ents.

The "a/i"u" res#ondents *ant to inest in ta/ #lannin& and second #reference

for the "utual fund, so the consultanc! can decide its strate&! accordin&l!. The

consultanc! has to consider the factors for inest"ents of res#ondents,

effectiel! before "a(in& the strate&!.

The co"#an! should increase the leel of interaction bet*een the custo"er and

the =onsultanc!.

The or&ani8ation should focus on deelo#in& lon&;ter" relationshi# *ith the

custo"ers.

Accordin& to the res#ondents the 7ualit! of the serice is er! i"#ortant. +o the

co"#an! should #roject itself as a brand in the "ar(et that &ies end user the

best 7ualit! of serice *ith hand! o#erations.

>


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Objectives of the Study

The objectie conductin& this #roject e/ercise *as to &et useful insi&ht about

the inest"ent sector. I hae #re#ared this re#ort *ith so"e s#ecific

objectie. The objecties are as under

To conduct a sure! for the co"#an! to find about the a*areness of arious

inest"ent o#tions.

To find out the a*areness a"on& *or(in& #rofessional3s about the a*areness

of +hare(han as a Financial +erice #roider.

To understand the trend of inest"ent a"on& the *or(in& #rofessionals.

To learn the behaior of consu"ers in res#ect of the arious inest"ent

o##ortunities aailable.

To stud! the ris( and return co"bination associated *ith the arious

inest"ent o##ortunities and *hether the &eneral #ublic is a*are about

the".

To anal!sis the different inest"ent #olicies and its acce#tance offered b!

+hare(han.

?


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Scope of the Study

There is a *ide sco#e of stud! on this research *or(. This

#roject can be used b! different students to arious inest"ent

o##ortunities aailable and *a! to sae ta/ but as "! #roject duration

*as onl! for 2< da!s, I hae restricted "!self onl! to *or(in&

#rofessionals *or(in& in Asansol % 9ur&a#ur cit! . It *ould hae

been i"#ossible for "e to hae an anal!sis of all #eo#le, and also

#eo#le of other area i.e. outside Asansol, in just 2< da!s.

This research *or( *ill also hel# in future in

understandin& the behaior of custo"er to*ard inest"ent.

@


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Compay !"o#$e


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0


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+hare(han is online stoc( tradin& co"#an! of ++:I Brou#, #roider of India;

based inest"ent ban(in& and cor#orate finance serice. +hare(han is one of

the lar&est stoc( bro(in& houses in the countr!. +hri +hantilal :antilal Ish*arlal

+ecurities i"ited 5++:I6 has been a"on& India3s leadin& bro(in& houses for

"ore than a centur!.

+hare(han td is IndiaCs leadin& online retail bro(in& house *ith its

#resence throu&h 1@@C+hare +ho#sC in 2@ cities. It has a client base of .


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C"#,e#*e#ce

One can call +hare(han3s 9ial;N;Trade nu"ber to &et inest"ent adice and

e/ecute hisGher transactions. The! hae a dedicated call;center to #roide this

serice ia a Toll Free Nu"ber @00;11;?


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!%OD&CT ' SE%()CES

A +hare(han outlet offers the follo*in& serices

Online D+E and N+E e/ecutions 5throu&h DOT % NEAT ter"inals6

Free access to inest"ent adice fro" +hare(han3s Research tea"

+hare(han alue ine 5a "onthl! #ublication *ith reie*s of

reco""endations, stoc(s to *atch out for etc6

9ail! research re#orts and "ar(et reie* 5Hi&h Noon % Ea&le E!e6

Pre;"ar(et Re#ort 5ornin& =u#s6

9ail! tradin& calls based on Technical Anal!sis

=ool tradin& #roducts 59arin& 9eriaties and ar(et +trate&!6

Personali8ed Adice

ie ar(et Infor"ation

9e#ositor! +erices

9eriaties Tradin& 5Futures and O#tions6

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IPO3s % utual Funds 9istribution

Internet;based Online Tradin& +#eed Trade

TPES OF PRODUCTS

=lassic Account

Fast trade Account

Trade Ti&er

? C'ass*c Acc"u#t

The features about classic account are;

It is basicall! used for be&inners i.e. Fresher

Here the transactions can be done in D+E, N+E and F%O.

There can be a "ar(et *atch.


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Here *e can "a(e four te"#lates i.e. folders.

ou can add 10 scri#3s in each te"#late.

Here !ou can add "ini"u" 10 scri# and "a/i"u" 00 scri#.

To# &ainers, To# losers, To# traded e7uities and To# traded funds are the

s#ecial lin(s aailable in this. It &ies "a/i"u" access.

ou can (ee# lu"# su" a"ount in the account.

There is a lin( *hich is; *hat3s in, *hat3s out

A s!ste" re7uired is 'indo*s P, 1000, IE >.0.

1Fast t%ae Acc"u#t

The features about fast trade account are;

'e can "a(e fie te"#lates.

ou can "onitor 1< co"#anies.

+!ste"s re7uired here are 'indo*s P, 1000, IE >.0 and Jaa.

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ou can also bu! utual funds and IPO online.

ou can also "onitor circuits.

ou can see the "ar(et de#th i.e. the lo&ic of de"and and su##l!.

It *ill hel# to decide *hether to bu! or not.

It can also add tri&&er as in it *or(s as a re"inder.

This online tradin& #latfor" is an a##let; based a##lication that

#roides lie strea"in& 7uotes fro" D+E and N+E.

Bet lie "ar(et #rices and "ar(et statistics li(e best bid #rice,

7uantit!, best offer #rice and 7uantit! etc. for chosen stoc(s.

6 T%ae T*(e%

Trade Ti&er is an a##lication that brin&s !ou the #o*er of a bro(er3s ter"inal,

ri&ht fro" !our des(to#.

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Trade on "ulti#le e/chan&es KN+E, D+E, =, N=9EL fro" a

sin&le screen.

=usto"i8e "ar(et *atches b! scri#ts or sectors and ie* the" on a

sin&le screen.

Bet access to technical tools and trade li(e a #ro.

3 I#,est T*(e% This account allo*s !ou to trade throu&h *ebsite and is suitable for

retail inestors.

Online tradin& *ebsite also co"es *ith a 9ial;n;Trade serice that

enables to bu! and sell shares b! callin& dedicated toll;free nu"ber

;@00;11;?0a#/s+hare(han has tied u# *ith ten ban(s to facilitate the transfer of "one! fro"

sain& account to 9"at account and ice -ersa .and b! onl! these ban(s one

can transfer the "one! b! e;ban(in& .

AI+ Dan(

Dan( of India

=iti Dan(

H9F=

I=I=I Dan(

I9DI Dan(

IndusInd Dan(

Oriental Dan( of =o""erce KOD=L

Union Dan( of India

es Dan(

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TPES OF PLANS

EBPOSURE

In +hare(han one can &et 4 ti"es e/#osure on cash and on assets one

can &ets 1 ti"es. +hare(han &ies "one! onl! for A &rou# and D &rou# co"#anies.

Onl! Dlue;chi# co"#anies &et e/#osure and not for / &rou# co"#anies.NOTES

In +hare(han account o#enin& is free.

First !ear3s "aintenance char&e is 8ero.

+econd !ear3s "aintenance is Rs 200.

Compa"iso *ith Competito"sM Reliance Here the #roble" is that an! order !ou #lace has to be cleared b!

1.20#".

No e/#osure is &ien here.

There tie;u#s *ith onl! t*o ban(s i.e. H9F= and I9DI.

In Reliance #er call is Rs< e/tra.

M I=I=I

It has a hu&e client base. Here #er call char&e is Rs 1


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In I=I=I !ou can onl! access one co"#an! at that ti"e.

There tie u# is onl! one ban( that is I=I=I.

There is hi&h bro(era&e for delier! is 0.?< #aise and intrada! is 0.1. The duration of a N+=

sche"e is > !ears. N+=s are issued in deno"inations of Rs 00, Rs 0

after > !ears at a co"#ounded !ield of @.> *ith ta/ benefits under

section @0 and @@. No #re"ature *ithdra*al is allo*ed. Interest accrued

annuall! is also reinested in this sche"e and also 7ualifies for u# to


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7 K*sa# V*/as Pat%a

:isan i(as Patras is a safe and lon& ter" inest"ent o#tion bac(ed b!

the Boern"ent of India *hich #roides interest inco"e si"ilar to

bonds. The title of the sche"e "a(es so"e "isconce#tion that it is onl!

"eant for far"ers. Dut an!one can &o for :isan i(as Patra. :P is

beneficial for those loo(in& for a safe aenue of inest"ent *ithout the

#ressin& need for a re&ular source of inco"e. one! doubles at the end

of s#ecified #eriod. one! can be doubled in @ !ears and ? "onths.

There is no u##er li"it that !ou can inest. There are no ta/ benefits for

inest"ents "ade under this sche"e. The rate of interest *or(s out to be

@.4 51006. oans are aailable a&ainst :isan i(as Patra. Interest is

#aid on "aturit! and cannot be clai"ed #rior to "aturit!. This can be

#urchased jointl! b! t*o adults.In the case of loss or stolen =ertificate,

the #urchaser should re#ort the #ost office at the earliest. An

a##lication should sub"it in #ost office containin& the certificate nu"ber,

a"ount, date of #urchase G"aturit! etc. and declare the circu"stances

resultin& the loss of certificate. In such cases the identit! sli# co"es

useful to &et a du#licate certificate. After the erification, the #ost office

*ill issue a du#licate certificate. If needed, the #urchaser *ill hae to

sub"it inde"nit! bondGdeclarationGDan( erification.

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c Se#*"% C*t*e#s Sa,*#(s Sc$e-e

The &oern"ent has announced a ne* senior citi8ens sain& sche"e. It

has been launched onl! throu&h desi&nated #ost offices fro" 1 nd au&ust

1004. It is for indiiduals *ho hae attained the a&e of >0 !ears, and *ho

hae retired under oluntar! retire"ent sche"e on the date of o#enin& of

an account. The "ain features of the sche"e are that it carries an interest

of #.a. 5ta/able6 on the de#osit. 9e#osit can be a "ini"u" of Rs.

000 and a "a/i"u" of Rs. < la(hs, to be held for a #eriod of < !ears

and e/tendable for a further 2 !ears. It can be #re"aturel! *ithdra*n

after one !ear *ith so"e deductions. Interest 7ualifies for deductions. A

de#ositor "a! o#en the account in the indiidual ca#acit! or jointl! *ith

a s#ouse. Nonresident Indian are not eli&ible to o#en an account. This

+che"e is "ost beneficial to +enior citi8ens and #roides a hi&h rate of

interest as co"#ared to ban( interest of 4.


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that is accu"ulated in this account can be *ithdra*n entirel! onl! after

< !ears. Part *ithdra*al is allo*ed onl! after ? !ears. An inestor can

#ut u# to Rs ?0000 #er !ear in PPF in either lu"# su" or 1 "onthl!

install"ents. After < !ears the inestor can rene* this account for a a#/ F*2e De)"s*ts

Dan( fi/ed de#osits !ields *ill ar! fro" ban( to ban( but are "ore or

less strea"lined. The !ields are currentl! ran&in& fro" 4.< to


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,* R>I Ta2a7'e >"#s

These are @ bonds *hich are ta/able. The "aturit! #eriod is after >

!ears and there is no u##er li"it to inest"ent in these bonds. The

interest accrued on these bonds is ta/able under inco"e ta/ act.

,** I#su%a#ce

There are seeral t!#es of insurance #olicies aailable in the "ar(et toda!

throu&h arious #la!ers. ife Insurance =or#oration 5I=6 till recentl!

held "ono#ol! in this "ar(et. ife insurance is the "ost sou&ht o#tion as

it also offers ta/ benefits for #re"ier #aid. Thou&h insurance is

e/#enditure, it is no* an inest"ent o#tion.

,*** C"-)a#! F*2e De)"s*ts

=o"#an! fi/ed de#osits *as a hi&hl! #o#ular inest"ent ehicle in the

#ast. In toda!3s chan&in& scenario *here the cor#orate *orld has access

to chea#er funds fro" sources all oer the *orld, the rates of interest

offered b! &ood co"#anies "a(e this a less attractie inest"ent ehicle.

If co"#an! fi/ed de#osits are unsecured de#osits and if a acco"#an!

&oes insolent there is er! little #ossibilit! of inestor recoerin& his

inest"ents.

1@


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*2 I#.%ast%uctu%e >"#s

An infrastructure bond is a ta/ sain& bond that *as innoated in order to

#roide funds for the deelo#"ent of (e! infrastructure #rojects. Thus,

inestors in these bonds a#art fro" "aterial benefit in ter"s of ta/

sain&s, hae the hi&her satisfaction of hain& contributed to the

deelo#"ent of the countr!3s infrastructure.

,- (a"iab$e %etu" Optios

Mutua' Fu#s@

Throu&h utual Funds co"#anies #ools the "one! of "an! inestors ;;

its shareholders ;; to inest in a ariet! of different securities.

Inest"ents "a! be in stoc(s, bonds, "one! "ar(et securities or so"e

co"bination of these. Those securities are #rofessionall! "ana&ed on

behalf of the shareholders, For the indiidual inestor, "utual funds

#roide the benefit of hain& so"eone else "ana&e !our inest"ents and

diersif!in& !our "one! that "a! not be aailable or affordable to !ou

other*ise. A "utual fund, b! its er! nature, is diersified ;; its assets are

inested in "an! different securities.

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S$a%es a# St"c/ Ma%/et

Indian Stock Market Overview

The Do"ba! +toc( E/chan&e 5D+E6 and the National +toc( E/chan&e of

India td 5N+E6 are the t*o #ri"ar! e/chan&es in India. In addition,

there are 11 Re&ional +toc( E/chan&es. Ho*eer, the D+E and N+E hae

established the"seles as the t*o leadin& e/chan&es and account for

about @0 #er cent of the e7uit! olu"e traded in India. The #ri"ar!

inde/ of D+E is D+E +ense/ co"#risin& 20 stoc(s. N+E has 5Nift!6

*hich consists of fift! stoc(s. The D+E +ense/ is the oldest and "ore

*idel! follo*ed inde/.

No* these da!s een co""on #eo#le is bein& a*are about the share

"ar(et in res#ect of 4;< !ears a&o . before 4;< !ears a&o onl! affluent

and hi&hl! educated #eo#le *ere a*are about share "ar(et and the! used

to inest in co"#anies stoc(. Dut the ti"e is chan&in& er! ra#idl! .the

#eo#le is bein& educated about the share "ar(et b! bro(in& fir"s , stoc(

e/chan&e , &oern"ent, ne*s #a#ers, ne*s channels and b! introducin&

arious ne* course in schools and colle&es . No* co""on #eo#le hae

started inestin& in co"#anies stoc(s b! o#enin& u# 9AT account in

arious bro(in& fir"s .

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In this t!#e of inest"ent there is no certaint! of return on inest"ent

one "a! lose his "one! or can &ain une/#ected a"ount of return.

In stoc( "ar(et #eo#le &et t*o t!#e of return

. 9iidend #aid b! the co"#an!

1. Price rise in co"#an!3s share

These t*o of benefit &et the stoc( holder onl! if the co"#an! is doin&

*ell and all e/ternal eniron"ents *hich affects the stoc( "ar(et is

faorable.

PPM P%*,ate P'ace-e#t Me-"%a#u-

A #riate #lace"ent "e"orandu" 5PP6 is the docu"ent that discloses

eer!thin& the inestor needs to (no* to "a(e an infor"ed inest"ent

decision. This includes the offerin& structure, the share structure of the

co"#an!, disclosures about the shares bein& #urchased, co"#an!

infor"ation, infor"ation on co"#an! o#erations, ris(s inoled *ith the

inest"ent, "ana&e"ent infor"ation, use of #roceeds, infor"ation on

certain transactions that could affect the inestor, and inestor suitabilit!

data. The PP also includes the subscri#tion a&ree"ent *hich is the

actual sales contract for the shares of stoc(. This is the docu"ent that

the inestor *ill si&n and send in *ith their inest"ent funds.

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The PP is er! i"#ortant because it #roides the inestor *ith all of the

#rescribed data the! *ill need to "a(e an inest"ent decision and

includes the actual docu"entation to effect the inest"ent transaction.

PPCs are desi&ned as a stand;alone docu"ent ; "eanin& that there need

not be other infor"ation #resented to the inestor for the" to "a(e an

accurate inest"ent decision. an! co"#anies *ill attach their business

#lans to the PP as su##ortin& docu"entation. This is an acce#table

#ractice so lon& as the infor"ation in the business #lan #ro#erl!

corres#onds *ith the infor"ation in the PP and that the inestor is

"ade a*are that the business #lan alone does not constitute an offer to

sell securities ; onl! the PP can "a(e that offer.

C- Covetioa$ optios

? P%")e%t!

Inest"ent in real estate or #ro#ert! is a &ood lon&;ter" inest"ent for

*ell heeled inestors *ith a lar&e a"ount of "one!. Peo#le used to

#urchase #ro#ert! and *hen the! reali8e that the! are &ettin& "a/i"u"

return on their inest"ent sale it off and boo( the #rofit. In this t!#e of

inest"ent there is no fi/ rate of return its de#end on the #eo#le3s

foresi&ht.

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1 G"' a# s*',e%

In deelo#in& countries, #eo#le hae often trusted &old as a better

inest"ent than stoc( and ban( de#osits. Bold and siler hae al*a!s

been #o#ular in India because historicall! these acted as a &ood hed&e

a&ainst inflation . In that sense these "etals hae been "ore attractie

than ban( de#osits or &ilt -ed&ed securities. In &old and siler there is

also a aesthetic a##eal *hich attracts the #eo#le and the! consider it as a

alue for "one!.

Du!in& the &old and siler #eo#le feel secure because these are the scarcest and

the! can cash it an! ti"e at hi&her #rice than their ori&inal bu!in& #rice.

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T+E INVESTMENT AT GLANCE

a6 FIE9 RETURN OPTION

O#tion % Denefit +afet! i7uidit! Return

Post Office - P 5@6 0 Donus On

aturit!

Hi&h Bood Bood

N.+.=. 5@.> co"#ounded6. Ta/

benefits, No T9+

Hi&h o* oderat

e

:isan i(as Patra [email protected] @!rs. ?"ths.

9ouble ou3re one!. No T9+. oan

Aailable Fro" Dan(s a&ainst :P

Hi&h o* oderat

e

+enior =iti8en +ain& +che"e 56 -

Ta/able

Hi&h Bood oderat

e

PPF 5@6. Offers ta/ benefits Hi&h o* oderat

e

Dan( F9s 5bet*een 4.< ;


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Infrastructure Donds Hi&h oderat

e

oderat

e

7 VARIA>LE RETURN OPTION

O#tion +afet! i7uidit! Return

utual Fund - 9ebt,

Inco"e , +ain& Funds

Hi&h aries o*

utual Fund - E7uit! o* o* Hi&h

utual Fund -Dalance

Fund

oderate Bood oderate

+hare "ar(et o* oderate Hi&h

Pro#erties "ar(et oderate o* aries

2


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%esea"ch Methodo$o/y

Follo*in& are the arious definitions of "ar(etin& research

6 Accordin& to Phili# :otler, it is a s!ste"atic desi&n, collection, anal!sis,

of data and releant to a s#ecific "ar(etin& situation facin& the

co"#an!.

16 Accordin& to A"erican ar(etin& Association, it is the function *hich

lin(s the custo"er and the #ublic to the "ar(eter throu&h infor"ation

used to identif! and define "ar(etin& o##ortunities and the #roble"s

&enerate, redefine action "onitor "ar(etin& action "onitor "ar(etin&

#erfor"ance and i"#roe understandin& of "ar(etin& as a #rocess.

Ma%/et*#( %esea%c$ )%"cess@

ar(etin& research is the s!ste"atic desi&n, collection, and anal!sis of data and

findin&s releant to a s#ecific "ar(etin& situation facin& b! the co"#an!.

T!)e ". Resea%c$@

2>


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9escri#tie research descri#tie research is chosen for this #roject, because this

#roject deals *ith, (no*in& the custo"er #references for the inest"ent and

(no*in& custo"er habits relatin& to financial serices #roided b! the

consultanc!.

Doth 7uantitatie and 7ualitatie a##roaches are used for the #roject, but "ore

e"#hasis is &ien on the 7ualitatie a##roach. As *e tried to (no* custo"ers

interested area of inest"ent, so that *e can "easure their "otie

Dete%-*#*#( t$e S"u%ces O. Data C"''ect*"#@

The sources of data collection *ere #ri"ar! and secondar! source. Pri"ar! data

has been used for anal!sis of the objectie of research. As *ell as secondar!

data #roed to be hel#in& hand in co"#letion of the #roject.

Pri"ar! data Pri"ar! data are those, *hich are, collected for the first ti"e, and

it is ori&inal in character. In this research, #ri"ar! data *as collected b! the use

of 7uestionnaires.

+econdar! data +econdar! data on the other hand are those *hich hae alread!

been collected b! so"eone else and *hich hae alread! been #assed throu&h the

statistical #rocess. In this #roject secondar! data used *ere, boo(s, "a&a8ines,

internet and other #roject re#orts.

Reas"#s ."% se'ect*#( t$e )%*-a%! ata@

2?


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+ince the "ain objectie of the #roject, (ne* the custo"er #references

for the financial serice, the best tool that can satisf! all the re7uire"ent of data

*as the #ri"ar! data. One needs to hae the de#th (no*led&e the custo"er

ie*s, and their #erce#tion and their inest"ent #attern. The infor"ation has

been collected throu&h 7uestionnaire.

Thus the #ri"ar! data hae been #roed one of the #otential a##roaches in

collection of the infor"ation.

9ata collection "ethods

ethods of data collection used for the #roject is

+ure! "ethod The tools, *hich hae been underta(en, are

6 Throu&h e"ail

The structured 7uestionnaire has been underta(en to e/tract the desired

infor"ation fro" the res#ondents. Also both closed and o#en;ended 7uestions

are used to deter"ine the #erce#tions of res#ondent. To obtain the infor"ation,

the 7uestionnaire are "ailed to the res#ectie res#ond, *hich result in cost

reduction as *ell as, in a er! short #eriod *e beco"e able to obtain the

necessar! infor"ation to carr! out the #roject "ore effectiel! and efficientl!

16 Personal interie*

2@


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It is direct for" of inesti&ation inolin& face;to;face co""unication

*ith free feedbac( infor"ation. It offers a sense of the #artici#ation. It is "ore

fle/ible for" of data collection.

9e#th interie* is #ossible, co"#le/ 7uestions can be as(ed. Obserational

a##roach can be used to erif! inco"e and the intentions of a consu"er "ore

effectiel!.

26 +a"#le Unit

It &ies the tar&et #o#ulation that *ill be sa"#led. This research has been

carried onl! in Asansol % 9ur&a#ur cit!. As the sa"#le *hich *e hae chosen

are the #eo#le *ho are *or(in& in the IT and soft*are, construction and real

estate, co"#anies hain& handso"e salar!. These #eo#le are al*a!s (een to

inest at lar&e e/tent. Also this is the sa"#le that *ill consult the consultanc!

for the inest"ent decisions.

For this research, tar&et res#ondents *ere

; IT % +oft*are e/ecuties.

; Professionals *or(in& in the or&ani8ation.

The reason for selectin& this sa"#le *as these are the #eo#le *ho *ill consult

the or&ani8ation for inest"ents, as the! are hain& the #otentialit! to inest

2


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hu&e a"ount of "one!, and *hich need the #ro#er &uidance about the financial

serices in *hich the! are &oin& to inest.

+a"#le Unierse The unierse of research *as the Asansol % 9ur&a#ur cit!.

+a"#le si8e A total of ?< res#ondents *ere sure!ed.

Area of o#eration Asansol % 9ur&a#ur =it!

40


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DATA ANAL0S)S

6 A*areness Of Financial +erices

20. 20%

23. 23%

17. 17%3. 3%

3. 3%

34. 34% Insurance

Mutual Fund

Bonds

Stock Broking

PPM

Tax Plannning

The &ra#h aboe sho*s that a*areness about Ta/ Plannin& *as the hi&hest i.e.

24.After that 12 #eo#le *ere a*are about utual funds then co"es

Insurance;10.? of the #eo#le *ere about Dond3sGF.9.3s. The least

a*areness *as found for +toc( bro(in& And PP i.e. 2 each.

4


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1 A0a%e#ess ". S$a%e/$a#

!S

"#

Our sa"#le si8e *as ?


44/66

3 Cust"-e% a0a%e#ess F%"- Me*a

17. 1&%

20. 17%

20. 17%10. $%

10. $%10. $%

3. 3%

2&. 22%

Maga'ines "e(s)a)er T* +adio ,gents Franc-ise oardings +e/rence

In res#ect of the custo"er a*areness about financial serices fro" "edia,

Ne*s#a#er and T.. *ere on the to# "ost i.e. 10 each. For others, the

#ercenta&e *as - for a&a8ine;?, for Radio, A&ents, Franchise, and

reference it *as 0 each. The lo*est *as for Hoardin&s i.e.2 onl!.

42


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; I#te%este I# I#,est-e#t

7. 7%

33. 33%

es

"o

Out of ?< sa"#le unit, >? of the #eo#le *ere interested in inest"ent, and

onl! 22 of the #eo#le sho* their disinterest in inest"ent.

5 A%eas ". *#,est-e#t

27. 27%

20. 20%

13. 13%

30. 30%

3. 3% 7. 7%

Insurance

Mutual Funds

BondsF

Tax Planning

PPM

Stock Broking

Out of sa"#le unit


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5 * Fact"%s C"#s*e%e ."% I#,est-e#t *# I#su%a#ce Sect"%

>2 of the #eo#le sa! that for the #ur#ose of ta/ sain& the! inest in

Insurance sector. +afet! *as the reason &ien b! another 20 of the #eo#le

.And ? of the #eo#le said that it &ies hi&h return that3s *h! the! inest in

insurance sector.

4


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5** Fact"%s C"#s*e%e F"% I#,est-e#t *# Mutua' .u#s

42 of the #eo#le said that Inestin& in utual Funds Bies hi&h returns.20

of the #eo#le &ies the reason as hi&h li7uidit!.4 of the #eo#le said that

inestin& in utual funds hel#s in ca#ital buildin&, *hile the ne/t 2 #eo#le

&ie the reason as diersification of ris(.

4>


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5*** Fact"%s C"#s*e%e ."% I#,est-e#t ."% Ta2 P'a##*#(

For ta/ Plannin& ?


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5*, Fact"%s C"#s*e%e F"% I#,est*#( I# >"#s


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5, Fact"%s C"#s*e%e F"% I#,est-e#t *# St"c/ >%"/*#(@

Hi&h return *as the reasons &ien b!


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9 Reas"# ". U#0*''*#(#ess ". t$e Pe")'e *# Res)ect O. I#,est-e#t

ig- +isk 23%

ack #/ 5no(ledge 30%

Pre6ious oss 30%

ack #/ Financial Plannings 17%

ig- +isk

ack #/ 5no(ledge

Pre6ious oss

ack #/ Financial Plannings

20 of the #eo#le said that because of the #reious loss the! had suffered the!

are not *illin& to inest. Another 20 of the #eo#le said that that due to lac( of

(no*led&e the! do not inest in arious o#tions. Hi&h ris( *as the reason for

another 12 of the #eo#le, *hile the rest ?the #eo#le said that due to lac( of

financial #lannin& the! do not inest.


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: I#,est-e#t Patte%# ". t$e Pe")'e .%"- t$e*% A##ua' I#c"-e

010203040&0

)vestmet !atte" As !e" The Aua$ )come

20%a8o6e

1&920%

1091&%

&910%

1iacia$ Se"vices

Numbe" of peop$e

Fro" the &ra#h follo*in& *e &et the follo*in& data

Financial +erices Annual inco"e


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?= Pe")'es P%e.e%e#ce ."% I#,est-e#t t$%"u($ C"#su'ta#c*es

&%

3&%

)vestmet Th"ou/h Cosu$tacies

;es

no

Out of the total sa"#le unit of


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1)ND)NGS

6 Fro" the sure! it *as found that "ost of the" are a*are about +hare(han

as a Financial +erice Proider.

16 A"on& all the serices, "ost of the #eo#le *ere a*are about Ta/ Plannin&3s

and least a*areness *as for PP and +toc( Dro(in&, so efforts should be ta(en

accordin&l!.

26As far as the brand a*areness is considered the :ar! to#s the list so, the

co"#anies hae to #ut the e/tra effort on its a*areness, and also the co"#an!

has to ta(e "a/i"u" efforts on buildin& its "ar(etin& strate&!.

46 Accordin& to the res#ondents the 7ualit! of the serice is er! i"#ortant. +o

the co"#an! should #roject itself as a brand in the "ar(et that &ies end user

the best 7ualit! of serice *ith hand! o#erations.


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@6 The "a/i"u" a"ount of a*areness *hich has been &enerated is throu&h

ne*s#a#er and T. +o the co"#an! should ta(e care of it as it can be one of the

#otential "edia for adertise"ents.

6 The "a/i"u" res#ondents *ant to inest in ta/ #lannin& and second

#reference for the "utual fund, so the consultanc! can decide its strate&!

accordin&l!.

06 The consultanc! has to consider the factors for inest"ents of res#ondents,

effectiel! before "a(in& the strate&!.

6 Fro" the sure! it founded that the consultanc! lac(ed in after sales serice

*hich is er! i"#ortant in toda!3s business.

16 =onsultanc! should eli"inate the brand "!o#ia as custo"ers can ju"# on

to their co"#etitors as it is a lucratie "ar(et % eer! #la!er has lot of benefit

to offer to the custo"ers.


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%ECOMMENDAT)ONS

On the basis of the conclusion, there are fe* #oints on *hich =onsultanc!

should "a(e i"#roe"ents.

6 It is i"#ortant for a consultanc! to create a*areness about its financial

serices "ore effectiel!.

16 The custo"ers are e/#ectin& fre7uent and ti"el! corres#ondence fro" the

consultanc! re&ardin& their funds and the "onthl! "ar(et oerie*. Therefore

the or&ani8ation needs to &ie "ore *ei&ht a&e on this concern.

26 The co"#an! should increase the leel of interaction bet*een the custo"er

and the =onsultanc!.

46 The or&ani8ation should focus on deelo#in& lon&;ter" relationshi# *ith the

custo"ers.


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?6 +hare(han should hae =R 5=usto"er Relationshi# ana&e"ent6 *hich

*ill hae a &reater i"#act of the co"#an! in the "inds of the #eo#le.

@6 As the consultanc! is sellin& an intan&ible #roduct, serice #la!s a er!

i"#ortant role in enhancin& the alue of the brand in the "ar(et.

6 The Relationshi# ana&er is the first le& throu&h *hich the custo"ers

interact so it3s er! i"#ortant the consultanc! should hae a hi&hl! efficient

relationshi# "ana&er so that the custo"ers 7uer! &et ans*ered % he or she is

hi&hl! satisfied % feel &ood about the co"#an!.

06 +e"inars should be held for #roidin& infor"ation to #ros#ectie and

#resent custo"ers so that the! feel secure in inestin& their "one! in different

financial #roducts.

For e.&. If a custo"er has infor"ation on deriaties he "a! inest in

deriaties but then he should also be infor"ed that the deriaties are hi&hl!

ris(! se&"ents.

6 +ales #eo#le of the consultanc! should &o for trainin& schedules

#eriodicall! so that the! should be a*are of different financial #roducts *hich

the consultanc! is offerin& and it3s U+P 5Uni7ue +ellin& Pro#osition6.


59/66

CONCL&S)ONS

As "ost of the e/ecuties *ho *ere ta(en as our sa"#le unit *ere fro" "iddle

class or u##er "iddle class, the! hae a decent a"ount of sain&. +o the! are

*illin& to inest in different o#tions onl! if the! are a*are about the #roduct

the! are &ettin& into.

+o it is i"#ortant for the co"#an!, to create a*areness about its

financial serices "ore effectiel!. It is also necessar! for the co"#an! to

beco"e custo"er friendl!, to sole their 7uer! and to #roide infor"ation as

and *hen re7uired.


60/66

L)M)TAT)ONS

6 The sure! and research has been done onl! in Asansol % 9ur&a#ur,

therefore the results sho* the "ar(et #osition of Asansol % 9ur&a#ur

onl!, so results cannot be considered as re#resentaties of *hole India.

16 The #s!cholo&! and te"#era"ent of a res#ondent #la! a si&nificant role.

+o"e res#ondents are "ore sensitie as a&ainst others *ho are "ore

tolerant. A chan&e in the co"#osition of the res#ondent can affect the

ans*ers adersel! or faorabl!.

26 The res#onses of the res#ondent "a! be biased, as the! *ere not true in

ans*erin& the 7uestions.

46 +o"e res#ondents can be the custo"ers of +hare(han *hich can hae a

si&nificant i"#act on their res#onse de#endin& on *hether the! are

satisfied or dissatisfied.


61/66

06 The sa"#le si8e of the res#ondents is er! s"all.

6 The "ethod of sa"#lin& is jud&"ent sa"#lin&.

,),L)OG%A!+0

>0


62/66

A) BOO!S

P%*#c*)'es ". Ma%/et*#(, Phili# :otler % Bar! Ar"stron&, th edition,

Prentice Hall of India Priate i"ites, Ne* 9elhi, 100>

Ec"#"-*cs & Ma#a(e-e#tA s"ut$ As*a# Pe%s)ect*,e, Phili# :otler, :ein

ane :eller, Abraha" :osh!, ithilesh*ar Jha, 2th Edition, Pearson Prentice

Hall, 100

Ma%/et*#( Ma#a(e-e#t P'a##*#( I-)'e-e#tat*"# a# c"#t%"'Blobal

Pers#ectie Indian =onte/t, + Ra"as*a"! % + Na"a(u"ari, 2rd Edition,

ac"illan India i"ited, Ne* 9elhi, 100?

F*#a#c*a' Ma#a(e-#etRajan +a/ena, 2rd Edition, Tata cBra* Hill

Publishin& =o"#an! i"ited, Ne* 9elhi, 100>

Ma%/et*#( & F*#a#c*a' Ma#a(e-e#t2th Edition, + A +herle(ar, Hi"ala!a

Publishin& House, u"bai, 100?

A ('"7a' Ma#a(e%*a' A))%"ac$


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16 htt#GG***.share(han.co"G+ericesG

26 htt#GG***.E7uit!"aster.co"

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1
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ANNE2&%ES

UESSTIONAIRE

Na"e ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

Bender ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

A&e ;;;;;;;;;;

arital +tatus QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

Occu#ation ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

=o"#an! ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

obile no ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

? A%e !"u a0a%e ". a#! ". t$e ."''"0*#( .*#a#c*a' se%,*cesH

a6 Insurance b6 utual Funds c6 Dond3s GF93s d6 +toc( Dro(in&

e6 Ta/ Plannin& f6 Personal Portfolio ana&e"ent &6 None of the

aboe

h6 An! other 5Pl8 s#ecif!6QQQQQQQQQQQQQQQQQQQQQQQQQQ

1 A%e !"u a0a%e ". S$a%e/$a# as F*#a#c*a' Se%,*ce )%",*e%H

a6 es b6 No

6 A%e !"u a0a%e ". a#! ". t$e ."''"0*#( C"#su'ta#c!H

a6 ENA b6 or&an +tanle! c6 I=I=I d6 :ar!

e6 A&ents f6 IN9IADU+ &6 Others 5+#ecif!6 QQQQQQQQQQ

>2


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