project on creativity

8/8/2019 Project on Creativity

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CREATIVITY TECHNIQUES-VISUALIZATION

APPROACH

Creativity is marked by the ability or power to create to bring into existence, to invest with a new

form, to produce through imaginative skill, to make or bring into existence something new.

Generating creative ideas in individuals:

Redefinitional Techniques

Random stimulus Techniques

Envisionment /Visualization Approach

PMI Method

ISA Perspective

Abstraction Approach

Thinking Hats Method

Envisionment /Visualization Approach

Creative visualization is a mental technique that uses the imagination to make dreams come true.

Used in the right way, creative visualization can improve our life and attract success and

prosperity. It is a power that can alter our environment and circumstances, cause events to

happen, and attract money, possessions, work, people and love into our life. Creative

visualization uses the power of the mind, and is the power behind every success.

By visualizing a certain event or a situation, or an object, such as a car, a

house, furniture etc, we attract it into our life. It is a process that is similar to

daydreaming. For some people it might look like magic, but there is no magic

involved, only the natural process of the power of thoughts and natural mental laws.



Making creative visualization work:

Three elements within you:

Desire

Belief

Acceptance

POSITIVE THINKING:

Positive thinking is a mental attitude that anticipates happiness, success and favorable outcomes

in every situation or action you do. The thoughts get registered in your subconscious mind and

you start taking action to create favorable change.

A positive outlook can help you to cope better with stressful situations and can change your life

for the better.

Your mind can control your body for better or for worse. A negative mindset can mar your life

while a positive mindset can make your life happy and peaceful.



Benefits of positive thinking

Decreases stress.

Helps you cope better in stressful situations.

Strengthens your Immune System and reduces the risk of certain diseases.

Improves your self-esteem and confidence.

Brings inner peace, happiness and a sense of well-being.

Motivates you to accomplish your goals.

Helps you have greater inner strength and energy.

Helps you live longer.

Listen to your inner voice

Listening to your inner voice or instincts is

one of the most common ways to develop

positive thinking. Whenever any negative

thoughts enter your mind, try to replace it

with a constructive one. For example, ³I

won¶t be able to do it´ will be put forward as

³I will do it´. Practice this regularly and you

will soon be able to master your mind.

Learn to meditate

Meditation calms your mind and relaxes your

body Meditation gives you inner strength,

peace of mind, relaxation and a sense of

bliss, which will help you to think positively.



Always see the brighter side of life

Try to believe that everything happens for a

reason and embrace the concept that

something good will come out of every

situation that momentarily seems bad.

Always look on the bright side of life and it

will work wonders for you.

Learn to communicate effectively

Not saying the things you feel can give a

sense of frustration, anxiety and anger, thus

giving way to negative thoughts. Hence,

communication is an important aspect of

positive thinking.

Believe in yourself

Believe in yourself and your capabilities to become more confident. Make a positive

commitment to yourself and to the people around you. Praise yourself and be enthusiastic.

Tips to positive thinking

y Be optimistic and expect favorable

outcomes in every situation.

y Cultivate the habit of reading

inspiring books.

y Find reasons to smile more often. It¶s

a great stress buster.

y Try to use positive words, e.g. ³I

can´, ³it will be done´, ³it is possible´

while thinking and talking.

y Engage yourself in enjoyable

recreational activities.



y Interact with people who have a

positive outlook in life.

Finally«

Positive thinking needs consistent effort as you are creating a new habit. On the other hand,

negative thoughts can rip your focus from your goal. There is no greater joy than living a healthy

and positive life. So take charge of your mind and think positive. Remember, you are what you

think.

IDEA CELLULAR



Idea Cellular Limited was incorporated in 1995. The company is among the top four

mobile telephony players in India with an 11 per cent all-India subscriber¶s market share. More

importantly, it ranks third in terms of wireless revenue market share at 12.7 per cent.

Today , Idea Cellular is one of the fastest growing telecom companies in the country. Just a few

years ago it was considered a laggard.

Currently enjoying a market capitalization of RS23, 500 crore , Idea became exclusively an

Aditya Birla group company in 2006.

Idea was the preferred choice as the brand name since the word is spoken and understood

in all major Indian languages. To enhance the visual appeal and to promote a generic association

of ³idea´ with the company name ³idea cellular´ , and to depict the category of telephony

services, the brands visual identity is set against the backdrop of the universally recognized sim

chip.

It was sanjeev aga idea to call the brand idea. According to him, the company was

about innovation, it was a new category. The inverted ³I´(!) is an attention-grabber, a visual

representation signifying creativity. The yellow color of the logo, considered to be friendly and

warm, is used to motivate and stimulate creative and intellectual energy.

The base line An !dea can change your life says what telephony has done too our lives;

the cell phones has, in a way, changed our lives.

!dea is full of !deas, ³what an !dea sirji´ is what the charter says. It is also about the

return of Aga to telecom and the company in 2006. By this time telecom had become an

established category. And for Aga, it meant bringing the sprit back into !dea. As a category

telephony, in a way, portrays hope. ³Telephony must have the potential for hope,´ says Balki

According to him, with the maximum amount of investments going into telecom, as compared to

other brands, branding is the easiest done in telecom.

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