project of research (1)

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A

PROJECT REPORT

ON

BRAND PREFERENCE OF MOBILE PHONES AMONG

FEROZEPUR COLLEGE STUDENTS

SUBMITTED TO: - MS. NITIKA GUPTA

PUNJAB TECHNICAL UNIVERSITY

MASTERS OF BUSINESS ADMINISTRATION

SUBMITTED BY

Ms. POONAM

Mr.AMRINDER

Ms.CHANDNI

MBA 2ND

semester

SESSION

(2011-2013)

PUNJAB TECHNICAL UNIVERSITY
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CERTIFICATE

This is to certify that the project report titled BRAND PREFERENCE OF

MOBILE PHONES AMONG FEROZEPUR COLLEGE STUDENTS. carried

out by POONAM d/o S: RAJINDER MONGA has been accomplished under the

guidance and supervision ofMISS NITIKA GUPTA.

This is an original work and has not been submitted by her anywhere else for the

award of any degree. All sources of information and help have been duly mentioned and

acknowledged.

Signature of Student


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CHAPTER 1

INTRODUCTION

ABOUT

PROJECT TOPIC


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PROJECT TITLE:-

The project title is BRAND PREFERENCE OF MOBILE PHONES AMONG

FEROZEPUR COLLEGE STUDENTS.

INTRODUCTION:-

In the present constantly developing scenario rapidly changing technology and consumers tastes

and preferences have become order of the day .To survive in the market , a firm has not only to

be constantly innovating for new process , designs and materials , but also keeping it well aware

about the latest trend and tastes .Consumer behavior provides invaluable clues and guidelines tomarketers on new technological and product frontiers , which they should explore for survival of

their business with adequate profits .

The heterogeneity among people across the world makes understanding consumer buying

behavior is really a challenging task. The consumer identity, his beliefs, specific needs , attitudes

and the kind of product and brands available in that product category influence his buying

behavior .The marketing efforts of a firm have a profound impact on the buying behavior of

customers .Therefore marketers attempt to obtain an in-depth knowledge of customers buying

behavior .The success or failure of a product or service is directly related to the buying behavior

of customer. Hence to understanding of the buying behavior of the customers helps marketers

come up with innovative product mix


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Definition of Cellular/Mobile phone

The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-

range, portable electronic device used for mobile communication. In addition to the standard

voice function of a telephone, current mobile phones can support many additional services such

as SMS for text messaging, email, packet switching for access to the Internet, and MMS for

sending and receiving photos and video. Most current mobile phones connect to a cellular

network of base stations (cell sites), which is in turn interconnected to the public switched

telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also defined

as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless

connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of

coverage is called a cell. Generally, cellular telephone service is available in urban areas andalong major highways. As the cellular telephone user moves from one cell or area of coverage to

another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is

not to be confused with a cordless telephone (which is simply a phone with a very short wireless

connection to a local phone outlet). A newer service similar to cellular is personal

communications services (PCS).

The Global Cellular Mobile Industry:

The global mobile phone industry is based on many different manufacturers and operators. The

industry is based on advanced technology and many of the manufacturers are operating in

different industries, where they use their technological skills, distribution network, market

knowledge and brand name. Four large manufacturers of mobile phones are today dominating

the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to

these companies there are many manufacturers that operate globally and locally.


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In 1986, two wholly government-owned companies were created: the Videsh Sanchar

Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone

Nigam Limited (MTNL) for service in metropolitan areas.

National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive

roadmap for the Indian telecommunications sector.

In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed

to act as a regulator to facilitate the growth of the telecom sector.

New National Telecom Policy was adopted in 1999 and cellular services were also

launched in the same year.

Telecommunication sector in India can be divided into two segments: Fixed Service

Provider (FSPs), and Cellular Services.

Fixed line services consist of basic services, national or domestic long distance and

international long distance services. The state operators (BSNL and MTNL), account for

almost 90 per cent of revenues from basic services. Private sector services are presently

available in selective urban areas, and collectively account for less than 5 per cent of

subscriptions. However, private services focus on the business/corporate sector, and offer

reliable, high- end services, such as leased lines, ISDN, closed user group and

videoconferencing.

Cellular services can be further divided into two categories: Global System for Mobile

Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is

dominated by Airtel, Vodafone-Essar, and Idea Cellular, while the CDMA sector is dominated

by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony

services are the major growth drivers for cellular industry. Cellular operators get substantial

revenue from these services, and compensate them for reduction in tariffs on airtime, which

along with rental was the main source of revenue. The reduction in tariffs for airtime, national

long distance, international long distance, and handset prices has driven demand.


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Nokia's leadership rating over the years in this survey is also an indicator of the dramatic impact

mobility has on India's consumers over the years. India has been among the fastest growing

telecom markets in the world with an estimated current mobile subscriber base in excess of 670

million subscribers.

"Nokia has always been a consumer-centric company and a consumer award for 'trust' is the

pinnacle of all awards. This award is a testament to our team's deep focus and determined efforts

to better understand the needs of the evolving Indian consumer and connect with them. Ourinitiatives for India - ranging from 'made in India, made for India' handsets, services such as

Nokia Life Tools and extensive retail and care networks - are a proof of the fact that we are

continuously striving to make a positive impact on the lives of our consumers," said D.

Shivakumar, Managing Director, Nokia India Pvt. Ltd.

The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile

phone call was made on a Nokia phone using Nokia network on July 31, 1995.

Brand Equity's 'Most Trusted Brands' survey judges 300 brands from consumer products and

services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.*

At Nokia, we are committed to connecting people. We combine advanced technology with

personalized services that enable people to stay close to what matters to them. Every day, more

than 1.2 billion people connect to one another with a Nokia device - from mobile phones to

advanced smartphones and high-performance mobile computers. Today, Nokia is integrating itsdevices with innovative services through Ovi (www.ovi.com), including music, maps, apps,

email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation

services, while Nokia Siemens Networks provides equipment, services and solutions for

communications networks globally


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Mobile phone price may vary with time better to check mobile price list from online shopping

sites for mobile phones.

- Latest Mobile Phones India provides news, articles regarding mobile phones.

- We do not sell or buy mobile phones online.

- We do not provide free ringtone download.

- We do not provide any free mobile games download.

- We do not provide any free mobile themes download.

- Mobile Phones price list will be valid till date when it posted.

Nokia has been ranked No.1 in The Economic Times-Brand Equity's annual 'Most Trusted

Brands' survey for 2010 in India, marking Nokia's recognition as India's most trusted brand for

three consecutive years. Nokia has appeared in the survey since 2005, and has held the first

position in 2008, 2009 and now, 2010.


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Type Public Korean

Industry Conglomerate

Founded 1938

Founder(s) Lee Byung-chull

Headquarters Samsung Town, Seoul, South Korea

Area served Worldwide

Key peopleLee Kun-hee (Chairman and CEO)Lee Soo-bin (President, CEO of Samsung Life Insurance)

Products

Consumer electronics, shipbuilding, telecom, engineering and construction,

financial services, chemicals, retail, heavy industries, entertainment,apparel, medical services

Revenue US$ 220.1 billion (2010)

Net income US$ 21.2 billion (2010)

Total assets US$ 343.7 billion (2010)

Total equity US$ 141.1 billion (2010)

Employees 344,000 (2010)

Subsidiaries

Samsung ElectronicsSamsung Life Insurance

Samsung Heavy IndustriesSamsung C&T etc.

Website Samsung.com

Samsung Electronics (the world's largest information technology company measured by2010 revenues)
http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/File:Samsung_Logo.svg


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Samsung

The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol andcomposed of numerous international businesses, all united under the Samsungbrand, includingSamsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one ofthe world's largest shipbuilders and Samsung Engineering & Construction, a major globalconstruction company. These three multinationals form the core of Samsung Group and reflectits name - the meaning of the Korean word Samsungis "tristar" or "three stars".

The Samsungbrand is the best known South Koreanbrand in the world and in 2005, SamsungovertookJapanese rival Sony as the world's leading consumer electronicsbrand and became partof the top twenty global brands overall. It is also the leader in many domestic industries, such asthe financial, chemical,retail and entertainment industries. Samsung's strong influence in South

Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'.

The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number ofbusinesses abroad, but also began leading the way in certain electronic components. Samsung'sconstruction branch was awarded a contract to build one of the two Petronas Towers in Malaysia,Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired theSungkyunkwan University foundation. In 1993 and in order to change the strategy from theimitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chulls successor,sold off ten of Samsung Group's subsidiaries, downsized the company, and merged otheroperations to concentrate on three industries: electronics, engineering, and chemicals (Samsung

Electronics).

Samsung is the world's largest manufacturer ofTelevisions and various otherconsumerelectronics.

Samsung is the world's second largest mobile phone maker.

Compared to other major Korean companies, Samsung survived the Asian financial crisisof 1997-98 relatively unharmed. However, Samsung MotorCo, a $5 billion venture wassold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) wasofficially spun-off from the Samsung Group and has since come to dominate the groupand the worldwide semiconductor business, even surpassing worldwide leader Intel ininvestments for the 2005 fiscal year. Samsung's brand strength has greatly improved in

the last few years.[9]

Samsung became the largest producer of memory chips in the world in 1992-Samsung,

the world's second-largest chipmaker after Intel, see Worldwide Top 20 SemiconductorMarket Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal displayscreen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung tocooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sonyin order to provide a stable supply of LCD panels for both manufacturers. S-LCD is
http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Conglomerate_(company)


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Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by amoral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity

A business cannot be successful unless it creates prosperity and opportunity for others. Samsung

is dedicated to being a socially and environmentally responsible corporate citizen in every

community where we operate around the globe.


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Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the

World, Create the Future."

This new vision reflects Samsung Electronics commitment to inspiring its communities by

leveraging Samsung's three key strengths: New Technology, Innovative Products, and

Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry,

Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world

and a richer experience for all.


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MotorolaMOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment PromotionBoard(FIPB). The trend of beating industry norms started with the fastest ever-nationwidelaunch by MOTOROLA in a period of 4 and 5 months with the commencement of operations inMay 2003.

MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA alsocommenced the home production for its eco-friendly Refrigerators and established its assembly

line for its PC Monitors at its Greater Noida manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest technologiesat par with international standards at Korea and is one of the most Eco-friendly unitsamongst all MOTOROLA manufacturing plants in the world.

The year 2001 witnessed MOTOROLA becoming the fastest growing company in theconsumer electronics, home appliances and computer peripherals industry. The companyhad till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores inIndia since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked byany company in the Indian consumer electronics and home appliances industry. Havingachieved this milestone, MOTOROLA achieved another benchmark with the first ever

sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poisedto surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs.3000 Crores.

This year, MOTOROLA has emerged as the leader in Colour Televisions, SemiAutomatic Washing Machines, Air Conditioners, Frost-Free Refrigerators andMicrowaves Ovens. In Colour Televisions having set the sales target of one million unitsof Color Televisions for 2002, MOTOROLA has already achieved the one million markin the month ahead of its target.

MOTOROLA Electronics India is the fastest growing company in the consumerelectronics, home appliances and computer peripherals industry today.

MOTOROLA Electronics is continually providing superior technology products & value

for money to over 50 lacs households in India.
http://www.instablogsimages.com/images/2006/09/24/motorola_logo.jpg


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Objectives of the study

To know about the students preference level associated with different

mobile phones.

To find out the satisfaction level of students regarding mobile phones

.To know the factors that influence the decision making in purchasing the

mobile phone.

To know the factors which helps in increasing the sales of mobile phone

To know which advertisement media puts impact on buying decision of

consumers


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RESEARCH METHODOLOGY

Meaning of Research Methodology;-

A research methodology defines what the activity of research is, how to proceed,

how to measure progress, and what constitutes success.

Methodology is defined as

1. "the analysis of the principles of methods, rules, and postulates employed

by a discipline" or2. "the development of methods, to be applied within a discipline"

3. "a particular procedure or set of procedures".

Research methodology is a way to systematically solve the research problem.

It may be understood as a science of studying how research is done

scientifically. It is necessary for the researcher to know not only the research

methods/ techniques but also the methodology. Researcher not only need to

know how to develop certain indices or tests, how to calculate the mean,

median, mode or the standard deviation or chi-square, how to apply a

particular research technique, but they also need to know which of these

methods or techniques, are relevant and which are not.


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Research methodology to be adopted for the study is as follows:-

Identification of the problem:- The research project relates to BRAND

PREFERENCE OF MOBILE PHONES AMONG FEROZEPUR COLLEGE

STUDENTS.Planning the research design:-

A suitable design has to be planned for any market research. It is the market plan

specifying the procedure for collecting & analyzing the needed information. As per

objective of the study mainly there are four types of research design viz: experimental,

diagnostic, descriptive & exploratory.

Here exploratory research design is proposed with focus on discovering of ideas &

insight about the particular problem.

Planning the sample design:-

The target for the study was college students of Ferozepur. Survey has been done using

questionnaire method, open and close- ended questions being included in the

questionnaire. The secondary data for the research study has been collected from various

magazines, newspapers, journals, books and websites.

Major market players in the products the relevant areas have also been consulted for the

research.

Sample size:-

The sample size of the research project has been taken 50 college students of Ferozepur.

Data collection:-

The relevant data for the research project is hybrid of primary and secondary data.


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Primary data:-

Using personal interview technique, survey, questionnaire & observation method the data

has been collected from targeted focus groups, which are customers. The primary data

collection for judgment sampling has done. This purpose has been formatted with bothopen & close ended structured questions.

Secondary data:-

In addition to the reactions of the selected consumers segments, the factual information

historic background including the sales volume by various manufactures of the product

has been collected with the help of various trade/business journals, company magazines,

brochures, and company reports and concern trade association reports.

CONTRIBUTION EXPECTED OF THE STUDY

The study will be useful to identify the following things:

1. To access the awareness level of the college students regarding the different

mobile brands.

2. To know about the different view points of the customers regarding the

different mobile brands available in market.

3. To access satisfaction level of the customers.

4. Suggestions and recommendations for attracting the customers.

LIMITATIONS OF THE STUDY

Limitations of the study are as follows:-

1. The preparation and interpretation of data may not be 100% free from errors and

may be effected by the respondents biased mindset to some extend.

2. Sampling size of targeted customer is small, so the response may not give true

reflections of the mental framework of the population.

3. Judgment/ convenience sampling will be used, so the data may not be of that

quality level as obtained by complete enumeration survey which is not possible

due to financial and time constraints.


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Q1. Do you have a cell phone?

YES ( ) NO ( )

TABLE NO.1RESPONSE NO. OF RESPONDENTS PERCENTAGE

YES 100 100%

NO 00 0%

TOTAL 100 100%

CHART 1:

Interpretation:The above analysis shows that all the respondents have a cell phone.

YES

NO

TOTAL

YES NO TOTAL

0

20

40

60

80

100

120

YES NO TOTAL

response

no

.ofrespondents

Series1

Series2


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Q5.A thing which affect you the most while purchasing?

TABLE NO.4

RESPONSE NO. OF RESPONDENTS PERCENTAGE

Looks 68 68%

Price 10 10%

Market 17 17%

Others 5 5%

Total 100 100%

Chart: 4

Interpretation:The above table shows that out of 100 respondents 68% are affected by looks,10% are influenced by price, 17% are affected by market & 5% are others.

NO. OF

RESPONDENTS,

Looks, 68

NO. OF

RESPONDENTS,

Price , 10

NO. OF

RESPONDENTS,

Market , 17

NO. OF

RESPONDENTS,

Others , 5

Looks

Price

Market

Others


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Q8. What is essential in a mobile phone according to you?

TABLE NO.5


Backup 31 31%

Capacity 44 44%

durabity 25 25%

TOTAL 100 100%

Chart: 7

Interpretation:The above table shows that acc. to 31% respondents backup is essential, 44%thinks that capacity and 25% says that durability is essential in a mobile phone.

0

5

10

15

20

25

30

35

40

45

BackupCapacity

durabity


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Q9. What color you prefer while purchasing mobile phone?

TABLE NO.5


Black 54 54%

White 25 25%

Silver 10 10%

Gray 6 6%

others 5 5%

TOTAL 100 100%

Chart: 8

Interpretation:The above table shows that out of 100 respondents 54% prefer black color, 25%

white ,10% silver, 6% gray ,5% others .

Series1, Black,

54

Series1, White ,

25

Series1, Silver ,

10

Series1, Gray , 6 Series1, others,

5

Black

White

Silver

Gray

others


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Q10 One feature which you like the most in your mobile phone?

TABLE NO.5


Dual sim 44 44%

Window phone 15 15%

Capacity 26 26%

others 15 15%

TOTAL 100 100%

Chart: 9

Interpretation:The above table shows that out of 100 respondents 44% like dual sim feature,15% like window phone, 26% like capacity & others 15% .

0

10

20

30

40

50

60

70

80

Highly

satisfied

satisfied Average Dissatisfied

Series2

Series1


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Q11..Are you satisfied with your mobile phone?

TABLE NO.5


Highly satisfied 38 38

satisfied 37 %37

Average 23 23

Dissatisfied 2 2

Highly dissatisfied 0 0

TOTAL 100 100%

Chart: 10

Interpretation:The above table shows that out of 100 respondents 38% are highly satisfied , 37are satisfied , 23% are average , 2% are dissatisfied & no one is highlydissatisfied with their job.

Series1, Highly

satisfied, 38

Series1, satisfied,

37

Series1, Average , 23

Series1, Dissatisfied,

2Series1, Highly

dissatisfied , 0

Highly satisfied

satisfied

Average

Dissatisfied

Highly dissatisfied


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QUESTIONNAIRE

PERSONAL DETAIL

NAME_______________________

ADDRESS____________________________

_________________________

CONTACT NO._________________________

Age group

1518 ( ) 1822 ( )

18 - 24 ( ) 24 above ( )

Q1. Do you have a cell phone?

YES ( ) NO ( )

Q2. Which mobile phone are you using?

Nokia ( ) Motorola ( )

LG ( ) Sony Ericsson ( )

Samsung ( )

Q3. Please write the model of your phone?

(example:Nokia1100,Ericson k800i, etc.)

Q5. Why you choose this phone?Price ( ) Features ( )

Brand popularity ( ) others ( )

Q6.A thing which affect you the most while purchasing?


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Looks ( ) Price ( )

Market ( ) Others ( )

Q7. How often do you change your mobile phone?

Less than 1 year ( ) 1 2 years ( )

2 4 years ( ) Above 4 years ( )

Q8. What phone Accessories do you have?

A) Hands free

B) Bluetooth Head Set

C) USB Data Cable

D) Memory Card (SD Card)

E) Others (Specify)

Q9. What is essential in a mobile phone according to you?

Backup ( ) Capacity ( )

Durability ( )

Q10. What color you prefer while purchasing mobile phone?

Black ( ) White ( )

Silver ( ) Gray ( )

Others ( )

Q11.one feature which you like the most in your mobile phone?

Dual sim ( ) Window phone ( )


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Thank you for your timely support.

BIBLIOGRAPHY

http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams

ungprofile.html

http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html

http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_Mhttp://en.wikipedia.org/wiki/Motorola

http://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp

http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams

ungprofile.html

http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html

http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_M

http://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp

Books:

1. Philip kottler, Marketing Management

2. Rajan saxena. Marketing Management

3. Research Methodology by Kothari.
http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.html


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