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    A

    PROJECT REPORT

    ON

    BRAND PREFERENCE OF MOBILE PHONES AMONG

    FEROZEPUR COLLEGE STUDENTS

    SUBMITTED TO: - MS. NITIKA GUPTA

    PUNJAB TECHNICAL UNIVERSITY

    MASTERS OF BUSINESS ADMINISTRATION

    SUBMITTED BY

    Ms. POONAM

    Mr.AMRINDER

    Ms.CHANDNI

    MBA 2ND

    semester

    SESSION

    (2011-2013)

    PUNJAB TECHNICAL UNIVERSITY

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    CERTIFICATE

    This is to certify that the project report titled BRAND PREFERENCE OF

    MOBILE PHONES AMONG FEROZEPUR COLLEGE STUDENTS. carried

    out by POONAM d/o S: RAJINDER MONGA has been accomplished under the

    guidance and supervision ofMISS NITIKA GUPTA.

    This is an original work and has not been submitted by her anywhere else for the

    award of any degree. All sources of information and help have been duly mentioned and

    acknowledged.

    Signature of Student

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    CHAPTER 1

    INTRODUCTION

    ABOUT

    PROJECT TOPIC

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    PROJECT TITLE:-

    The project title is BRAND PREFERENCE OF MOBILE PHONES AMONG

    FEROZEPUR COLLEGE STUDENTS.

    INTRODUCTION:-

    In the present constantly developing scenario rapidly changing technology and consumers tastes

    and preferences have become order of the day .To survive in the market , a firm has not only to

    be constantly innovating for new process , designs and materials , but also keeping it well aware

    about the latest trend and tastes .Consumer behavior provides invaluable clues and guidelines tomarketers on new technological and product frontiers , which they should explore for survival of

    their business with adequate profits .

    The heterogeneity among people across the world makes understanding consumer buying

    behavior is really a challenging task. The consumer identity, his beliefs, specific needs , attitudes

    and the kind of product and brands available in that product category influence his buying

    behavior .The marketing efforts of a firm have a profound impact on the buying behavior of

    customers .Therefore marketers attempt to obtain an in-depth knowledge of customers buying

    behavior .The success or failure of a product or service is directly related to the buying behavior

    of customer. Hence to understanding of the buying behavior of the customers helps marketers

    come up with innovative product mix

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    Definition of Cellular/Mobile phone

    The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-

    range, portable electronic device used for mobile communication. In addition to the standard

    voice function of a telephone, current mobile phones can support many additional services such

    as SMS for text messaging, email, packet switching for access to the Internet, and MMS for

    sending and receiving photos and video. Most current mobile phones connect to a cellular

    network of base stations (cell sites), which is in turn interconnected to the public switched

    telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also defined

    as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless

    connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of

    coverage is called a cell. Generally, cellular telephone service is available in urban areas andalong major highways. As the cellular telephone user moves from one cell or area of coverage to

    another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is

    not to be confused with a cordless telephone (which is simply a phone with a very short wireless

    connection to a local phone outlet). A newer service similar to cellular is personal

    communications services (PCS).

    The Global Cellular Mobile Industry:

    The global mobile phone industry is based on many different manufacturers and operators. The

    industry is based on advanced technology and many of the manufacturers are operating in

    different industries, where they use their technological skills, distribution network, market

    knowledge and brand name. Four large manufacturers of mobile phones are today dominating

    the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to

    these companies there are many manufacturers that operate globally and locally.

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    In 1986, two wholly government-owned companies were created: the Videsh Sanchar

    Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone

    Nigam Limited (MTNL) for service in metropolitan areas.

    National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive

    roadmap for the Indian telecommunications sector.

    In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed

    to act as a regulator to facilitate the growth of the telecom sector.

    New National Telecom Policy was adopted in 1999 and cellular services were also

    launched in the same year.

    Telecommunication sector in India can be divided into two segments: Fixed Service

    Provider (FSPs), and Cellular Services.

    Fixed line services consist of basic services, national or domestic long distance and

    international long distance services. The state operators (BSNL and MTNL), account for

    almost 90 per cent of revenues from basic services. Private sector services are presently

    available in selective urban areas, and collectively account for less than 5 per cent of

    subscriptions. However, private services focus on the business/corporate sector, and offer

    reliable, high- end services, such as leased lines, ISDN, closed user group and

    videoconferencing.

    Cellular services can be further divided into two categories: Global System for Mobile

    Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is

    dominated by Airtel, Vodafone-Essar, and Idea Cellular, while the CDMA sector is dominated

    by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony

    services are the major growth drivers for cellular industry. Cellular operators get substantial

    revenue from these services, and compensate them for reduction in tariffs on airtime, which

    along with rental was the main source of revenue. The reduction in tariffs for airtime, national

    long distance, international long distance, and handset prices has driven demand.

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    Nokia's leadership rating over the years in this survey is also an indicator of the dramatic impact

    mobility has on India's consumers over the years. India has been among the fastest growing

    telecom markets in the world with an estimated current mobile subscriber base in excess of 670

    million subscribers.

    "Nokia has always been a consumer-centric company and a consumer award for 'trust' is the

    pinnacle of all awards. This award is a testament to our team's deep focus and determined efforts

    to better understand the needs of the evolving Indian consumer and connect with them. Ourinitiatives for India - ranging from 'made in India, made for India' handsets, services such as

    Nokia Life Tools and extensive retail and care networks - are a proof of the fact that we are

    continuously striving to make a positive impact on the lives of our consumers," said D.

    Shivakumar, Managing Director, Nokia India Pvt. Ltd.

    The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile

    phone call was made on a Nokia phone using Nokia network on July 31, 1995.

    Brand Equity's 'Most Trusted Brands' survey judges 300 brands from consumer products and

    services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.*

    At Nokia, we are committed to connecting people. We combine advanced technology with

    personalized services that enable people to stay close to what matters to them. Every day, more

    than 1.2 billion people connect to one another with a Nokia device - from mobile phones to

    advanced smartphones and high-performance mobile computers. Today, Nokia is integrating itsdevices with innovative services through Ovi (www.ovi.com), including music, maps, apps,

    email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation

    services, while Nokia Siemens Networks provides equipment, services and solutions for

    communications networks globally

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    Mobile phone price may vary with time better to check mobile price list from online shopping

    sites for mobile phones.

    - Latest Mobile Phones India provides news, articles regarding mobile phones.

    - We do not sell or buy mobile phones online.

    - We do not provide free ringtone download.

    - We do not provide any free mobile games download.

    - We do not provide any free mobile themes download.

    - Mobile Phones price list will be valid till date when it posted.

    Nokia has been ranked No.1 in The Economic Times-Brand Equity's annual 'Most Trusted

    Brands' survey for 2010 in India, marking Nokia's recognition as India's most trusted brand for

    three consecutive years. Nokia has appeared in the survey since 2005, and has held the first

    position in 2008, 2009 and now, 2010.

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    Type Public Korean

    Industry Conglomerate

    Founded 1938

    Founder(s) Lee Byung-chull

    Headquarters Samsung Town, Seoul, South Korea

    Area served Worldwide

    Key peopleLee Kun-hee (Chairman and CEO)Lee Soo-bin (President, CEO of Samsung Life Insurance)

    Products

    Consumer electronics, shipbuilding, telecom, engineering and construction,

    financial services, chemicals, retail, heavy industries, entertainment,apparel, medical services

    Revenue US$ 220.1 billion (2010)

    Net income US$ 21.2 billion (2010)

    Total assets US$ 343.7 billion (2010)

    Total equity US$ 141.1 billion (2010)

    Employees 344,000 (2010)

    Subsidiaries

    Samsung ElectronicsSamsung Life Insurance

    Samsung Heavy IndustriesSamsung C&T etc.

    Website Samsung.com

    Samsung Electronics (the world's largest information technology company measured by2010 revenues)

    http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/File:Samsung_Logo.svg
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    Samsung

    The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol andcomposed of numerous international businesses, all united under the Samsungbrand, includingSamsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one ofthe world's largest shipbuilders and Samsung Engineering & Construction, a major globalconstruction company. These three multinationals form the core of Samsung Group and reflectits name - the meaning of the Korean word Samsungis "tristar" or "three stars".

    The Samsungbrand is the best known South Koreanbrand in the world and in 2005, SamsungovertookJapanese rival Sony as the world's leading consumer electronicsbrand and became partof the top twenty global brands overall. It is also the leader in many domestic industries, such asthe financial, chemical,retail and entertainment industries. Samsung's strong influence in South

    Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'.

    The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number ofbusinesses abroad, but also began leading the way in certain electronic components. Samsung'sconstruction branch was awarded a contract to build one of the two Petronas Towers in Malaysia,Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired theSungkyunkwan University foundation. In 1993 and in order to change the strategy from theimitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chulls successor,sold off ten of Samsung Group's subsidiaries, downsized the company, and merged otheroperations to concentrate on three industries: electronics, engineering, and chemicals (Samsung

    Electronics).

    Samsung is the world's largest manufacturer ofTelevisions and various otherconsumerelectronics.

    Samsung is the world's second largest mobile phone maker.

    Compared to other major Korean companies, Samsung survived the Asian financial crisisof 1997-98 relatively unharmed. However, Samsung MotorCo, a $5 billion venture wassold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) wasofficially spun-off from the Samsung Group and has since come to dominate the groupand the worldwide semiconductor business, even surpassing worldwide leader Intel ininvestments for the 2005 fiscal year. Samsung's brand strength has greatly improved in

    the last few years.[9]

    Samsung became the largest producer of memory chips in the world in 1992-Samsung,

    the world's second-largest chipmaker after Intel, see Worldwide Top 20 SemiconductorMarket Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal displayscreen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung tocooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sonyin order to provide a stable supply of LCD panels for both manufacturers. S-LCD is

    http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Conglomerate_(company)
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    Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by amoral compass that ensures fairness, respect for all stakeholders and complete transparency.

    Co-prosperity

    A business cannot be successful unless it creates prosperity and opportunity for others. Samsung

    is dedicated to being a socially and environmentally responsible corporate citizen in every

    community where we operate around the globe.

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    Vision 2020

    As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the

    World, Create the Future."

    This new vision reflects Samsung Electronics commitment to inspiring its communities by

    leveraging Samsung's three key strengths: New Technology, Innovative Products, and

    Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry,

    Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world

    and a richer experience for all.

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    MotorolaMOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment PromotionBoard(FIPB). The trend of beating industry norms started with the fastest ever-nationwidelaunch by MOTOROLA in a period of 4 and 5 months with the commencement of operations inMay 2003.

    MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA alsocommenced the home production for its eco-friendly Refrigerators and established its assembly

    line for its PC Monitors at its Greater Noida manufacturing unit.

    The Greater Noida manufacturing unit line has been designed with the latest technologiesat par with international standards at Korea and is one of the most Eco-friendly unitsamongst all MOTOROLA manufacturing plants in the world.

    The year 2001 witnessed MOTOROLA becoming the fastest growing company in theconsumer electronics, home appliances and computer peripherals industry. The companyhad till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores inIndia since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked byany company in the Indian consumer electronics and home appliances industry. Havingachieved this milestone, MOTOROLA achieved another benchmark with the first ever

    sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poisedto surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs.3000 Crores.

    This year, MOTOROLA has emerged as the leader in Colour Televisions, SemiAutomatic Washing Machines, Air Conditioners, Frost-Free Refrigerators andMicrowaves Ovens. In Colour Televisions having set the sales target of one million unitsof Color Televisions for 2002, MOTOROLA has already achieved the one million markin the month ahead of its target.

    MOTOROLA Electronics India is the fastest growing company in the consumerelectronics, home appliances and computer peripherals industry today.

    MOTOROLA Electronics is continually providing superior technology products & value

    for money to over 50 lacs households in India.

    http://www.instablogsimages.com/images/2006/09/24/motorola_logo.jpg
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    Objectives of the study

    To know about the students preference level associated with different

    mobile phones.

    To find out the satisfaction level of students regarding mobile phones

    .To know the factors that influence the decision making in purchasing the

    mobile phone.

    To know the factors which helps in increasing the sales of mobile phone

    To know which advertisement media puts impact on buying decision of

    consumers

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    RESEARCH METHODOLOGY

    Meaning of Research Methodology;-

    A research methodology defines what the activity of research is, how to proceed,

    how to measure progress, and what constitutes success.

    Methodology is defined as

    1. "the analysis of the principles of methods, rules, and postulates employed

    by a discipline" or2. "the development of methods, to be applied within a discipline"

    3. "a particular procedure or set of procedures".

    Research methodology is a way to systematically solve the research problem.

    It may be understood as a science of studying how research is done

    scientifically. It is necessary for the researcher to know not only the research

    methods/ techniques but also the methodology. Researcher not only need to

    know how to develop certain indices or tests, how to calculate the mean,

    median, mode or the standard deviation or chi-square, how to apply a

    particular research technique, but they also need to know which of these

    methods or techniques, are relevant and which are not.

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    Research methodology to be adopted for the study is as follows:-

    Identification of the problem:- The research project relates to BRAND

    PREFERENCE OF MOBILE PHONES AMONG FEROZEPUR COLLEGE

    STUDENTS.Planning the research design:-

    A suitable design has to be planned for any market research. It is the market plan

    specifying the procedure for collecting & analyzing the needed information. As per

    objective of the study mainly there are four types of research design viz: experimental,

    diagnostic, descriptive & exploratory.

    Here exploratory research design is proposed with focus on discovering of ideas &

    insight about the particular problem.

    Planning the sample design:-

    The target for the study was college students of Ferozepur. Survey has been done using

    questionnaire method, open and close- ended questions being included in the

    questionnaire. The secondary data for the research study has been collected from various

    magazines, newspapers, journals, books and websites.

    Major market players in the products the relevant areas have also been consulted for the

    research.

    Sample size:-

    The sample size of the research project has been taken 50 college students of Ferozepur.

    Data collection:-

    The relevant data for the research project is hybrid of primary and secondary data.

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    Primary data:-

    Using personal interview technique, survey, questionnaire & observation method the data

    has been collected from targeted focus groups, which are customers. The primary data

    collection for judgment sampling has done. This purpose has been formatted with bothopen & close ended structured questions.

    Secondary data:-

    In addition to the reactions of the selected consumers segments, the factual information

    historic background including the sales volume by various manufactures of the product

    has been collected with the help of various trade/business journals, company magazines,

    brochures, and company reports and concern trade association reports.

    CONTRIBUTION EXPECTED OF THE STUDY

    The study will be useful to identify the following things:

    1. To access the awareness level of the college students regarding the different

    mobile brands.

    2. To know about the different view points of the customers regarding the

    different mobile brands available in market.

    3. To access satisfaction level of the customers.

    4. Suggestions and recommendations for attracting the customers.

    LIMITATIONS OF THE STUDY

    Limitations of the study are as follows:-

    1. The preparation and interpretation of data may not be 100% free from errors and

    may be effected by the respondents biased mindset to some extend.

    2. Sampling size of targeted customer is small, so the response may not give true

    reflections of the mental framework of the population.

    3. Judgment/ convenience sampling will be used, so the data may not be of that

    quality level as obtained by complete enumeration survey which is not possible

    due to financial and time constraints.

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    Q1. Do you have a cell phone?

    YES ( ) NO ( )

    TABLE NO.1RESPONSE NO. OF RESPONDENTS PERCENTAGE

    YES 100 100%

    NO 00 0%

    TOTAL 100 100%

    CHART 1:

    Interpretation:The above analysis shows that all the respondents have a cell phone.

    YES

    NO

    TOTAL

    YES NO TOTAL

    0

    20

    40

    60

    80

    100

    120

    YES NO TOTAL

    response

    no

    .ofrespondents

    Series1

    Series2

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    Q5.A thing which affect you the most while purchasing?

    TABLE NO.4

    RESPONSE NO. OF RESPONDENTS PERCENTAGE

    Looks 68 68%

    Price 10 10%

    Market 17 17%

    Others 5 5%

    Total 100 100%

    Chart: 4

    Interpretation:The above table shows that out of 100 respondents 68% are affected by looks,10% are influenced by price, 17% are affected by market & 5% are others.

    NO. OF

    RESPONDENTS,

    Looks, 68

    NO. OF

    RESPONDENTS,

    Price , 10

    NO. OF

    RESPONDENTS,

    Market , 17

    NO. OF

    RESPONDENTS,

    Others , 5

    Looks

    Price

    Market

    Others

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    Q8. What is essential in a mobile phone according to you?

    TABLE NO.5

    RESPONSE NO. OF RESPONDENTS PERCENTAGE

    Backup 31 31%

    Capacity 44 44%

    durabity 25 25%

    TOTAL 100 100%

    Chart: 7

    Interpretation:The above table shows that acc. to 31% respondents backup is essential, 44%thinks that capacity and 25% says that durability is essential in a mobile phone.

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    BackupCapacity

    durabity

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    Q9. What color you prefer while purchasing mobile phone?

    TABLE NO.5

    RESPONSE NO. OF RESPONDENTS PERCENTAGE

    Black 54 54%

    White 25 25%

    Silver 10 10%

    Gray 6 6%

    others 5 5%

    TOTAL 100 100%

    Chart: 8

    Interpretation:The above table shows that out of 100 respondents 54% prefer black color, 25%

    white ,10% silver, 6% gray ,5% others .

    Series1, Black,

    54

    Series1, White ,

    25

    Series1, Silver ,

    10

    Series1, Gray , 6 Series1, others,

    5

    Black

    White

    Silver

    Gray

    others

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    Q10 One feature which you like the most in your mobile phone?

    TABLE NO.5

    RESPONSE NO. OF RESPONDENTS PERCENTAGE

    Dual sim 44 44%

    Window phone 15 15%

    Capacity 26 26%

    others 15 15%

    TOTAL 100 100%

    Chart: 9

    Interpretation:The above table shows that out of 100 respondents 44% like dual sim feature,15% like window phone, 26% like capacity & others 15% .

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Highly

    satisfied

    satisfied Average Dissatisfied

    Series2

    Series1

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    Q11..Are you satisfied with your mobile phone?

    TABLE NO.5

    RESPONSE NO. OF RESPONDENTS PERCENTAGE

    Highly satisfied 38 38

    satisfied 37 %37

    Average 23 23

    Dissatisfied 2 2

    Highly dissatisfied 0 0

    TOTAL 100 100%

    Chart: 10

    Interpretation:The above table shows that out of 100 respondents 38% are highly satisfied , 37are satisfied , 23% are average , 2% are dissatisfied & no one is highlydissatisfied with their job.

    Series1, Highly

    satisfied, 38

    Series1, satisfied,

    37

    Series1, Average , 23

    Series1, Dissatisfied,

    2Series1, Highly

    dissatisfied , 0

    Highly satisfied

    satisfied

    Average

    Dissatisfied

    Highly dissatisfied

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    QUESTIONNAIRE

    PERSONAL DETAIL

    NAME_______________________

    ADDRESS____________________________

    _________________________

    CONTACT NO._________________________

    Age group

    1518 ( ) 1822 ( )

    18 - 24 ( ) 24 above ( )

    Q1. Do you have a cell phone?

    YES ( ) NO ( )

    Q2. Which mobile phone are you using?

    Nokia ( ) Motorola ( )

    LG ( ) Sony Ericsson ( )

    Samsung ( )

    Q3. Please write the model of your phone?

    (example:Nokia1100,Ericson k800i, etc.)

    Q5. Why you choose this phone?Price ( ) Features ( )

    Brand popularity ( ) others ( )

    Q6.A thing which affect you the most while purchasing?

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    Looks ( ) Price ( )

    Market ( ) Others ( )

    Q7. How often do you change your mobile phone?

    Less than 1 year ( ) 1 2 years ( )

    2 4 years ( ) Above 4 years ( )

    Q8. What phone Accessories do you have?

    A) Hands free

    B) Bluetooth Head Set

    C) USB Data Cable

    D) Memory Card (SD Card)

    E) Others (Specify)

    Q9. What is essential in a mobile phone according to you?

    Backup ( ) Capacity ( )

    Durability ( )

    Q10. What color you prefer while purchasing mobile phone?

    Black ( ) White ( )

    Silver ( ) Gray ( )

    Others ( )

    Q11.one feature which you like the most in your mobile phone?

    Dual sim ( ) Window phone ( )

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    Thank you for your timely support.

    BIBLIOGRAPHY

    http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams

    ungprofile.html

    http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html

    http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_Mhttp://en.wikipedia.org/wiki/Motorola

    http://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp

    http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams

    ungprofile.html

    http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html

    http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_M

    http://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp

    Books:

    1. Philip kottler, Marketing Management

    2. Rajan saxena. Marketing Management

    3. Research Methodology by Kothari.

    http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.html
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