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A
PROJECT REPORT
ON
BRAND PREFERENCE OF MOBILE PHONES AMONG
FEROZEPUR COLLEGE STUDENTS
SUBMITTED TO: - MS. NITIKA GUPTA
PUNJAB TECHNICAL UNIVERSITY
MASTERS OF BUSINESS ADMINISTRATION
SUBMITTED BY
Ms. POONAM
Mr.AMRINDER
Ms.CHANDNI
MBA 2ND
semester
SESSION
(2011-2013)
PUNJAB TECHNICAL UNIVERSITY
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CERTIFICATE
This is to certify that the project report titled BRAND PREFERENCE OF
MOBILE PHONES AMONG FEROZEPUR COLLEGE STUDENTS. carried
out by POONAM d/o S: RAJINDER MONGA has been accomplished under the
guidance and supervision ofMISS NITIKA GUPTA.
This is an original work and has not been submitted by her anywhere else for the
award of any degree. All sources of information and help have been duly mentioned and
acknowledged.
Signature of Student
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CHAPTER 1
INTRODUCTION
ABOUT
PROJECT TOPIC
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PROJECT TITLE:-
The project title is BRAND PREFERENCE OF MOBILE PHONES AMONG
FEROZEPUR COLLEGE STUDENTS.
INTRODUCTION:-
In the present constantly developing scenario rapidly changing technology and consumers tastes
and preferences have become order of the day .To survive in the market , a firm has not only to
be constantly innovating for new process , designs and materials , but also keeping it well aware
about the latest trend and tastes .Consumer behavior provides invaluable clues and guidelines tomarketers on new technological and product frontiers , which they should explore for survival of
their business with adequate profits .
The heterogeneity among people across the world makes understanding consumer buying
behavior is really a challenging task. The consumer identity, his beliefs, specific needs , attitudes
and the kind of product and brands available in that product category influence his buying
behavior .The marketing efforts of a firm have a profound impact on the buying behavior of
customers .Therefore marketers attempt to obtain an in-depth knowledge of customers buying
behavior .The success or failure of a product or service is directly related to the buying behavior
of customer. Hence to understanding of the buying behavior of the customers helps marketers
come up with innovative product mix
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Definition of Cellular/Mobile phone
The Cellular telephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-
range, portable electronic device used for mobile communication. In addition to the standard
voice function of a telephone, current mobile phones can support many additional services such
as SMS for text messaging, email, packet switching for access to the Internet, and MMS for
sending and receiving photos and video. Most current mobile phones connect to a cellular
network of base stations (cell sites), which is in turn interconnected to the public switched
telephone network (PSTN) (the exception is satellite phones. Cellular telephone is also defined
as a type of short-wave analog or digital telecommunication in which a subscriber has a wireless
connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of
coverage is called a cell. Generally, cellular telephone service is available in urban areas andalong major highways. As the cellular telephone user moves from one cell or area of coverage to
another, the telephone is effectively passed on to the local cell transmitter. A cellular telephone is
not to be confused with a cordless telephone (which is simply a phone with a very short wireless
connection to a local phone outlet). A newer service similar to cellular is personal
communications services (PCS).
The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different manufacturers and operators. The
industry is based on advanced technology and many of the manufacturers are operating in
different industries, where they use their technological skills, distribution network, market
knowledge and brand name. Four large manufacturers of mobile phones are today dominating
the global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition to
these companies there are many manufacturers that operate globally and locally.
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In 1986, two wholly government-owned companies were created: the Videsh Sanchar
Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone
Nigam Limited (MTNL) for service in metropolitan areas.
National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive
roadmap for the Indian telecommunications sector.
In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed
to act as a regulator to facilitate the growth of the telecom sector.
New National Telecom Policy was adopted in 1999 and cellular services were also
launched in the same year.
Telecommunication sector in India can be divided into two segments: Fixed Service
Provider (FSPs), and Cellular Services.
Fixed line services consist of basic services, national or domestic long distance and
international long distance services. The state operators (BSNL and MTNL), account for
almost 90 per cent of revenues from basic services. Private sector services are presently
available in selective urban areas, and collectively account for less than 5 per cent of
subscriptions. However, private services focus on the business/corporate sector, and offer
reliable, high- end services, such as leased lines, ISDN, closed user group and
videoconferencing.
Cellular services can be further divided into two categories: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is
dominated by Airtel, Vodafone-Essar, and Idea Cellular, while the CDMA sector is dominated
by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony
services are the major growth drivers for cellular industry. Cellular operators get substantial
revenue from these services, and compensate them for reduction in tariffs on airtime, which
along with rental was the main source of revenue. The reduction in tariffs for airtime, national
long distance, international long distance, and handset prices has driven demand.
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Nokia's leadership rating over the years in this survey is also an indicator of the dramatic impact
mobility has on India's consumers over the years. India has been among the fastest growing
telecom markets in the world with an estimated current mobile subscriber base in excess of 670
million subscribers.
"Nokia has always been a consumer-centric company and a consumer award for 'trust' is the
pinnacle of all awards. This award is a testament to our team's deep focus and determined efforts
to better understand the needs of the evolving Indian consumer and connect with them. Ourinitiatives for India - ranging from 'made in India, made for India' handsets, services such as
Nokia Life Tools and extensive retail and care networks - are a proof of the fact that we are
continuously striving to make a positive impact on the lives of our consumers," said D.
Shivakumar, Managing Director, Nokia India Pvt. Ltd.
The award marks the celebration of 15 years of mobility and Nokia in India. The first mobile
phone call was made on a Nokia phone using Nokia network on July 31, 1995.
Brand Equity's 'Most Trusted Brands' survey judges 300 brands from consumer products and
services. Consumers across 13 Indian cities evaluate the brand on seven key attributes.*
At Nokia, we are committed to connecting people. We combine advanced technology with
personalized services that enable people to stay close to what matters to them. Every day, more
than 1.2 billion people connect to one another with a Nokia device - from mobile phones to
advanced smartphones and high-performance mobile computers. Today, Nokia is integrating itsdevices with innovative services through Ovi (www.ovi.com), including music, maps, apps,
email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and solutions for
communications networks globally
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Mobile phone price may vary with time better to check mobile price list from online shopping
sites for mobile phones.
- Latest Mobile Phones India provides news, articles regarding mobile phones.
- We do not sell or buy mobile phones online.
- We do not provide free ringtone download.
- We do not provide any free mobile games download.
- We do not provide any free mobile themes download.
- Mobile Phones price list will be valid till date when it posted.
Nokia has been ranked No.1 in The Economic Times-Brand Equity's annual 'Most Trusted
Brands' survey for 2010 in India, marking Nokia's recognition as India's most trusted brand for
three consecutive years. Nokia has appeared in the survey since 2005, and has held the first
position in 2008, 2009 and now, 2010.
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Type Public Korean
Industry Conglomerate
Founded 1938
Founder(s) Lee Byung-chull
Headquarters Samsung Town, Seoul, South Korea
Area served Worldwide
Key peopleLee Kun-hee (Chairman and CEO)Lee Soo-bin (President, CEO of Samsung Life Insurance)
Products
Consumer electronics, shipbuilding, telecom, engineering and construction,
financial services, chemicals, retail, heavy industries, entertainment,apparel, medical services
Revenue US$ 220.1 billion (2010)
Net income US$ 21.2 billion (2010)
Total assets US$ 343.7 billion (2010)
Total equity US$ 141.1 billion (2010)
Employees 344,000 (2010)
Subsidiaries
Samsung ElectronicsSamsung Life Insurance
Samsung Heavy IndustriesSamsung C&T etc.
Website Samsung.com
Samsung Electronics (the world's largest information technology company measured by2010 revenues)
http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/File:Samsung_Logo.svg -
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Samsung
The Samsung Group is the world's largest conglomerate. It is South Korea's largest chaebol andcomposed of numerous international businesses, all united under the Samsungbrand, includingSamsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one ofthe world's largest shipbuilders and Samsung Engineering & Construction, a major globalconstruction company. These three multinationals form the core of Samsung Group and reflectits name - the meaning of the Korean word Samsungis "tristar" or "three stars".
The Samsungbrand is the best known South Koreanbrand in the world and in 2005, SamsungovertookJapanese rival Sony as the world's leading consumer electronicsbrand and became partof the top twenty global brands overall. It is also the leader in many domestic industries, such asthe financial, chemical,retail and entertainment industries. Samsung's strong influence in South
Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung'.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number ofbusinesses abroad, but also began leading the way in certain electronic components. Samsung'sconstruction branch was awarded a contract to build one of the two Petronas Towers in Malaysia,Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired theSungkyunkwan University foundation. In 1993 and in order to change the strategy from theimitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chulls successor,sold off ten of Samsung Group's subsidiaries, downsized the company, and merged otheroperations to concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
Samsung is the world's largest manufacturer ofTelevisions and various otherconsumerelectronics.
Samsung is the world's second largest mobile phone maker.
Compared to other major Korean companies, Samsung survived the Asian financial crisisof 1997-98 relatively unharmed. However, Samsung MotorCo, a $5 billion venture wassold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) wasofficially spun-off from the Samsung Group and has since come to dominate the groupand the worldwide semiconductor business, even surpassing worldwide leader Intel ininvestments for the 2005 fiscal year. Samsung's brand strength has greatly improved in
the last few years.[9]
Samsung became the largest producer of memory chips in the world in 1992-Samsung,
the world's second-largest chipmaker after Intel, see Worldwide Top 20 SemiconductorMarket Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal displayscreen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung tocooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sonyin order to provide a stable supply of LCD panels for both manufacturers. S-LCD is
http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/S-LCDhttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Liquid_crystal_displayhttp://en.wikipedia.org/wiki/Samsung#cite_note-9http://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Market_Share_Ranking_Year_by_Yearhttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Samsung#cite_note-8http://en.wikipedia.org/wiki/Intel_Corporationhttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Burj_Dubaihttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Retailinghttp://en.wikipedia.org/wiki/Chemical_substancehttp://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Samsung_Engineering_%26_Constructionhttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Conglomerate_(company) -
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Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by amoral compass that ensures fairness, respect for all stakeholders and complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung
is dedicated to being a socially and environmentally responsible corporate citizen in every
community where we operate around the globe.
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Vision 2020
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the
World, Create the Future."
This new vision reflects Samsung Electronics commitment to inspiring its communities by
leveraging Samsung's three key strengths: New Technology, Innovative Products, and
Creative Solutions. -- and to promoting new value for Samsung's core networks -- Industry,
Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world
and a richer experience for all.
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MotorolaMOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment PromotionBoard(FIPB). The trend of beating industry norms started with the fastest ever-nationwidelaunch by MOTOROLA in a period of 4 and 5 months with the commencement of operations inMay 2003.
MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA alsocommenced the home production for its eco-friendly Refrigerators and established its assembly
line for its PC Monitors at its Greater Noida manufacturing unit.
The Greater Noida manufacturing unit line has been designed with the latest technologiesat par with international standards at Korea and is one of the most Eco-friendly unitsamongst all MOTOROLA manufacturing plants in the world.
The year 2001 witnessed MOTOROLA becoming the fastest growing company in theconsumer electronics, home appliances and computer peripherals industry. The companyhad till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores inIndia since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked byany company in the Indian consumer electronics and home appliances industry. Havingachieved this milestone, MOTOROLA achieved another benchmark with the first ever
sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poisedto surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs.3000 Crores.
This year, MOTOROLA has emerged as the leader in Colour Televisions, SemiAutomatic Washing Machines, Air Conditioners, Frost-Free Refrigerators andMicrowaves Ovens. In Colour Televisions having set the sales target of one million unitsof Color Televisions for 2002, MOTOROLA has already achieved the one million markin the month ahead of its target.
MOTOROLA Electronics India is the fastest growing company in the consumerelectronics, home appliances and computer peripherals industry today.
MOTOROLA Electronics is continually providing superior technology products & value
for money to over 50 lacs households in India.
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Objectives of the study
To know about the students preference level associated with different
mobile phones.
To find out the satisfaction level of students regarding mobile phones
.To know the factors that influence the decision making in purchasing the
mobile phone.
To know the factors which helps in increasing the sales of mobile phone
To know which advertisement media puts impact on buying decision of
consumers
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RESEARCH METHODOLOGY
Meaning of Research Methodology;-
A research methodology defines what the activity of research is, how to proceed,
how to measure progress, and what constitutes success.
Methodology is defined as
1. "the analysis of the principles of methods, rules, and postulates employed
by a discipline" or2. "the development of methods, to be applied within a discipline"
3. "a particular procedure or set of procedures".
Research methodology is a way to systematically solve the research problem.
It may be understood as a science of studying how research is done
scientifically. It is necessary for the researcher to know not only the research
methods/ techniques but also the methodology. Researcher not only need to
know how to develop certain indices or tests, how to calculate the mean,
median, mode or the standard deviation or chi-square, how to apply a
particular research technique, but they also need to know which of these
methods or techniques, are relevant and which are not.
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Research methodology to be adopted for the study is as follows:-
Identification of the problem:- The research project relates to BRAND
PREFERENCE OF MOBILE PHONES AMONG FEROZEPUR COLLEGE
STUDENTS.Planning the research design:-
A suitable design has to be planned for any market research. It is the market plan
specifying the procedure for collecting & analyzing the needed information. As per
objective of the study mainly there are four types of research design viz: experimental,
diagnostic, descriptive & exploratory.
Here exploratory research design is proposed with focus on discovering of ideas &
insight about the particular problem.
Planning the sample design:-
The target for the study was college students of Ferozepur. Survey has been done using
questionnaire method, open and close- ended questions being included in the
questionnaire. The secondary data for the research study has been collected from various
magazines, newspapers, journals, books and websites.
Major market players in the products the relevant areas have also been consulted for the
research.
Sample size:-
The sample size of the research project has been taken 50 college students of Ferozepur.
Data collection:-
The relevant data for the research project is hybrid of primary and secondary data.
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Primary data:-
Using personal interview technique, survey, questionnaire & observation method the data
has been collected from targeted focus groups, which are customers. The primary data
collection for judgment sampling has done. This purpose has been formatted with bothopen & close ended structured questions.
Secondary data:-
In addition to the reactions of the selected consumers segments, the factual information
historic background including the sales volume by various manufactures of the product
has been collected with the help of various trade/business journals, company magazines,
brochures, and company reports and concern trade association reports.
CONTRIBUTION EXPECTED OF THE STUDY
The study will be useful to identify the following things:
1. To access the awareness level of the college students regarding the different
mobile brands.
2. To know about the different view points of the customers regarding the
different mobile brands available in market.
3. To access satisfaction level of the customers.
4. Suggestions and recommendations for attracting the customers.
LIMITATIONS OF THE STUDY
Limitations of the study are as follows:-
1. The preparation and interpretation of data may not be 100% free from errors and
may be effected by the respondents biased mindset to some extend.
2. Sampling size of targeted customer is small, so the response may not give true
reflections of the mental framework of the population.
3. Judgment/ convenience sampling will be used, so the data may not be of that
quality level as obtained by complete enumeration survey which is not possible
due to financial and time constraints.
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Q1. Do you have a cell phone?
YES ( ) NO ( )
TABLE NO.1RESPONSE NO. OF RESPONDENTS PERCENTAGE
YES 100 100%
NO 00 0%
TOTAL 100 100%
CHART 1:
Interpretation:The above analysis shows that all the respondents have a cell phone.
YES
NO
TOTAL
YES NO TOTAL
0
20
40
60
80
100
120
YES NO TOTAL
response
no
.ofrespondents
Series1
Series2
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Q5.A thing which affect you the most while purchasing?
TABLE NO.4
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Looks 68 68%
Price 10 10%
Market 17 17%
Others 5 5%
Total 100 100%
Chart: 4
Interpretation:The above table shows that out of 100 respondents 68% are affected by looks,10% are influenced by price, 17% are affected by market & 5% are others.
NO. OF
RESPONDENTS,
Looks, 68
NO. OF
RESPONDENTS,
Price , 10
NO. OF
RESPONDENTS,
Market , 17
NO. OF
RESPONDENTS,
Others , 5
Looks
Price
Market
Others
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Q8. What is essential in a mobile phone according to you?
TABLE NO.5
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Backup 31 31%
Capacity 44 44%
durabity 25 25%
TOTAL 100 100%
Chart: 7
Interpretation:The above table shows that acc. to 31% respondents backup is essential, 44%thinks that capacity and 25% says that durability is essential in a mobile phone.
0
5
10
15
20
25
30
35
40
45
BackupCapacity
durabity
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Q9. What color you prefer while purchasing mobile phone?
TABLE NO.5
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Black 54 54%
White 25 25%
Silver 10 10%
Gray 6 6%
others 5 5%
TOTAL 100 100%
Chart: 8
Interpretation:The above table shows that out of 100 respondents 54% prefer black color, 25%
white ,10% silver, 6% gray ,5% others .
Series1, Black,
54
Series1, White ,
25
Series1, Silver ,
10
Series1, Gray , 6 Series1, others,
5
Black
White
Silver
Gray
others
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Q10 One feature which you like the most in your mobile phone?
TABLE NO.5
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Dual sim 44 44%
Window phone 15 15%
Capacity 26 26%
others 15 15%
TOTAL 100 100%
Chart: 9
Interpretation:The above table shows that out of 100 respondents 44% like dual sim feature,15% like window phone, 26% like capacity & others 15% .
0
10
20
30
40
50
60
70
80
Highly
satisfied
satisfied Average Dissatisfied
Series2
Series1
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Q11..Are you satisfied with your mobile phone?
TABLE NO.5
RESPONSE NO. OF RESPONDENTS PERCENTAGE
Highly satisfied 38 38
satisfied 37 %37
Average 23 23
Dissatisfied 2 2
Highly dissatisfied 0 0
TOTAL 100 100%
Chart: 10
Interpretation:The above table shows that out of 100 respondents 38% are highly satisfied , 37are satisfied , 23% are average , 2% are dissatisfied & no one is highlydissatisfied with their job.
Series1, Highly
satisfied, 38
Series1, satisfied,
37
Series1, Average , 23
Series1, Dissatisfied,
2Series1, Highly
dissatisfied , 0
Highly satisfied
satisfied
Average
Dissatisfied
Highly dissatisfied
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QUESTIONNAIRE
PERSONAL DETAIL
NAME_______________________
ADDRESS____________________________
_________________________
CONTACT NO._________________________
Age group
1518 ( ) 1822 ( )
18 - 24 ( ) 24 above ( )
Q1. Do you have a cell phone?
YES ( ) NO ( )
Q2. Which mobile phone are you using?
Nokia ( ) Motorola ( )
LG ( ) Sony Ericsson ( )
Samsung ( )
Q3. Please write the model of your phone?
(example:Nokia1100,Ericson k800i, etc.)
Q5. Why you choose this phone?Price ( ) Features ( )
Brand popularity ( ) others ( )
Q6.A thing which affect you the most while purchasing?
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Looks ( ) Price ( )
Market ( ) Others ( )
Q7. How often do you change your mobile phone?
Less than 1 year ( ) 1 2 years ( )
2 4 years ( ) Above 4 years ( )
Q8. What phone Accessories do you have?
A) Hands free
B) Bluetooth Head Set
C) USB Data Cable
D) Memory Card (SD Card)
E) Others (Specify)
Q9. What is essential in a mobile phone according to you?
Backup ( ) Capacity ( )
Durability ( )
Q10. What color you prefer while purchasing mobile phone?
Black ( ) White ( )
Silver ( ) Gray ( )
Others ( )
Q11.one feature which you like the most in your mobile phone?
Dual sim ( ) Window phone ( )
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Thank you for your timely support.
BIBLIOGRAPHY
http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams
ungprofile.html
http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html
http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_Mhttp://en.wikipedia.org/wiki/Motorola
http://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp
http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/sams
ungprofile.html
http://www.samsung.com/in/aboutsamsung/corporateprofile/vision.html
http://www.company-statements-slogans.inhttp://www.motorola.com/mot/doc/7/7206_M
http://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsp
Books:
1. Philip kottler, Marketing Management
2. Rajan saxena. Marketing Management
3. Research Methodology by Kothari.
http://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorolahttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.lg.com/in/about-lg/corporate-information/overview/vision.jsphttp://en.wikipedia.org/wiki/Motorolahttp://www.motorola.com/mot/doc/7/7206_MotDoc.pdfhttp://www.company-statements-slogans.info/list-of-companies-m/motorola.htmhttp://www.samsung.com/in/aboutsamsung/corporateprofile/vision.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.htmlhttp://www.samsung.com/in/aboutsamsung/corporateprofile/ourperformance/samsungprofile.html -
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