project esb
TRANSCRIPT
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 1/12
Industry Structure of ICEIndustry Structure of ICE
´ a project reportµ´ a project reportµ
Submitted by:
Ashish Dutt
Chinky Nagpal
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 2/12
Introduction about the ProjectIntroduction about the Project
y About ICE
y Overview of ICE Introduction
Mission and Vision
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 3/12
Market & Industry AnalysisMarket & Industry Analysis
Size of Indian Education market
Trends in Education
Target Market Competition & opportunity
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 4/12
Marketing planMarketing plan
y Target Market Strategy
y Product/Service Strategy
y
Positioningy Pricing Strategy
y Communication Strategy
y
Sales Strategy
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 5/12
OPERATIONS PLANOPERATIONS PLAN
y Operations Strategy
y Scope of Operations
y
Ongoing Operations
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 6/12
DEVELOPMENT PLANDEVELOPMENT PLAN
y Secured Funding and location
y Building Permit/Renovation
y
Hiring of technicaly qualified staff y UGC Recognition and AICTE Approval
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 8/12
COMPETITIVE ADVANTAGECOMPETITIVE ADVANTAGE
y Universal Humanism
y Superior and intellectual academic
course- content
y Business is Marketing
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 9/12
FINANCIAL PLANFINANCIAL PLAN
y There will only be one institute located in Shimla, however expansion in other cities or
states go along with a possibility of its success.
y It will take 4 months to renovate the building and we will open in month 5
y Rent cost will be Rs.1000 per sq. ft. per year which at 2500 sq. ft. = Rs. 25,00,000 per year
y Utilities cost approximately 6% of revenues.
y
Labor will cost approximately 25-30% of revenues starting year 3.y Furniture will cost approximately 25-30% of revenues.
y Marketing expenses include a TV, newspaper,journals advertisements.
y We will contract out a marketer, accountant, and attorney.
y There will be Rs.60,000 of extraordinary expense for legal fees, certification, grand
opening.
y We will employ one administrative dean and one academic dean who will work full time.
y ICE¶s library will remain open for 24 hours and seven days for students and lecturers.
y The target market considered in financial projections consists of students for MBA and
Engineering programmes.
y The percent of the target market penetrable will be 11% in year 1, 15% in year 2, 18% in
year 3, 20% in year 4, and 22% in year 5.
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 10/12
FINANCIAL PLANFINANCIAL PLAN
y Gross Profit will center around 30% of revenue by year 3.
y Operating Expenses as a percentage of revenue decrease over time due to higher
revenues and center around 12% by year 3.
y
y There will be 60 seats in ICE¶s any class-room.
y
y We will be able to raise Rs.30,00,00,000 in debt from banks, family, friends.
y
y Debt will be at a 15% interest rate, be paid years 2-4, and given warrants.
y
y We will be able to raise Rs.35,00,00,000 in equity from founders, family, friends.
8/3/2019 Project Esb
http://slidepdf.com/reader/full/project-esb 11/12
FUNDINGFUNDING
Sources of funds
From combination of debt and equity
from family, friends and angel investors
equalling Rs.
65,00,00,000.
Application of funds
y For refurbishment of ICEs facilities.
y To cover operating expenses due to high
marketing expenses initially.