Project EateryPrototype and BC

Jieh Tan – March 2015

Content• FAB, Trends & Behaviours• Customer Insights• Opportunity• Proposition • Business Model• Action Plan

Trends, FAB & Behaviours

80% of adults watch cooking shows. 57% have purchased food as

a direct result of cooking show

WHILE dining 25% take pictures of their food and 20% post a

social media status update

81% of diners dine out at least once a week. 44% dine out two to three times a week.

Is dining out a luxury? Dining out reasons Millennials dining behaviours

Trade off to dine out

See dining out a luxury

Cooking to save money

29%

57%

71%

Variety of Food

Social Interaction

Try New Stuff

Don't Have to Clean Up

Don't Have to Cook

55%

56%

64%

65%

70% 87%

Splurge on meal even when money is tight

80%

Want to know how the food is grown

68%

Ask friends before selecting a restaurant

55%

Prefer communal tables

40%

Order something different every time

REVERSED Customer InsightsDining out is too expensive

I don’t like tidying up and/or cooking regularly

I like to try new or variety of stuff

I like gathering and sharing meals

I would like to be a good cook

I have restrictive dietary requirements

OpportunityToo expensive

Dietary requirement

Socialising

Like to cook

Hate cooking / tidying up

Variety / new stuff

Proposition

Share costs

Vegan, Halal, Jain, GF, etc.

Group of similar people

Like to share

Someone who enjoy it

Different culture and style of meal

PropositionIgnite the culinary passion, ideas and

taste through sharing it with

others

Realising the inspiration of

being a master chef

Facilitating cultural exchange

and experience through food and

technology

Allowing anyone to share their culinary skills with foodies, adventurers, travelers

and anyone with specific dietary requirements.

Share and perfect your culinary passion with

people like you.

Business Model

DinersHostDishes

Location

Project

Eatery Event(s)

Makes

Select

Creates

Date, TimeCapacity

CostMeal

Style

Dietary

For

For

Host

Search& view

RSVP &Payment

FeedbackFeedbackIngredients

RecipesFeedback

PaymentDines

Dine at

($X-$X)

(Y%-YY%)

Action Plan1. Define and refine business model 2. Define and design architecture 3. Procure scalable platform 4. Build prototype 5. Test market & refine prototype 6. Full release7. External funding – crowd or PE