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OBJECTIVES• To add new value to the craft by creating a new product range.

• To create more livelihood options for the artisans.

• To overcome the material and manufacturing limitations by creating products that could be built and assembled using smaller pieces of wood.

• Since one of the limitations of the craft is that large pieces of wood more than 10”cannot be turned on the lathe, smaller pieces of wood that could be assembled together to form bigger objects could be worked upon . Assembling products like this could also mean different possibilities such as customization of products for each child.

TARGET USERChildren between the age group of 5 and 10 years. It is only around this age that parents start investing in home accessories for their children’s rooms.

TARGET MARKETThe market of my designs are mostly middle and higher middle income groups.

PROJECTBRIEF

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Maya organic is a Non- Profit Organisation that is working towards providing livelihood opportunities for rural artisans in the Channapatna district in Karnataka. Maya organic assists artisans and worker- cooperatives through skill development, enterprise building for self reliance and designing and marketing support. They currently manufacture and export fine quality hand crafted wooden toys , that have been made by the artisans in Channapatna. Their main area of interest is in toys and products for children of all age groups. Although they have been manufacturing only toys so far with lacquerware, they are also interested in exploring other areas of children’s products using traditional lacquerware craft.

The pictures below are the current product range at Maya Organic:

THE CLIENT

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What parents are looking to buy...

Durable furniture that would not outgrow the child and could be customised.

Easy packing and assembly Functional furniture

- Simple, Versatile designs- Colourful products- Durable- Functional furniture that will last and need not be thrown away after the kid outgrows it. - Option of customising and personalising a product at the store itself without too much of a hassle. Customising in terms of size, colour, add on’s etc. - Reliable brands

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Assemble/disassemble/ Interchangeable components

Fixed components

Single function multi- functionalChosen area of interest

COMPETITIVE LANDSCAPE MATRIX

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EXPERIMENTING WITH THE MATERIAL

EXPERIMENTING WITH SIZE

Halle wood is usually used to make small items like toys in Channapatna. I ventured to experiment whether we can turn longer pieces of wood on the lathe. I used a 2.5 ft log of wood. The block of wood had to be fixed using a centering machine for balance. Since the width of the working table wasn’t wide enough to accommodate the centering machine, it had to be fixed on the adjacent table.

The 2.5 ft log of wood being chisled at the edges in order to fit it into the lathe.

The log of wood fixed on a centering machine .

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PROTOTYPING

CONCEPT 3- Exploration

Testing of the owl clips with a plastic paper clip attached to the back. The clip tended to fall forward slightly. The weight of the wood was balanced when the wire was thicker. The paper clips would be effective is glued right.

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CONCEPT 7

CONCEPTUALIZATION

lacquered sticks- 20 mm backrest. fixedwith adhesive on the top and bottom.no taper in the sticks

the chair frame is cut at a10 deg. angle. a hole isdrilled for the chair legs andthe legs are glued in andalso fixed from the backwith a screw for additionalsupport.

the top ends of thelegs arestraightened to giveit a cylindrical shapeon the end so thatthe tapered enddoesnt go into thehole in the frame.

rubber wood 2"and rounded offat the corners.

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Technical drawing of the chair.

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PROTOTYPING

CONCEPT 7-Exploration

Prototyping of the chair using rubber wood. The chair is supported from the bottom with three cross pieces. The main frame of the chair is at the sides instead of being all around or at the front and back. This was given to balance out the weight on the chair and give it structural strength.

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CONCEPT 9-Exploration 1- prototyping.

For the base of the lamp I used a 6”x4” wooden block. The bottom of the lamp needed to be heavy to balance out the weight of the upper body of the lamp. The Lampshade and the bottom shelf are 16” in length and 8” in width. A 19 mm aluminium pipe runs through the centre of the lamp. The pipe is covered with lac rings. The legs of the lamp are fixed at a 10 degree angle to the base of the shelf.

PROTOTYPING

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CONCEPT 9- Final Prototypes and User validation.

PROTOTYPING