Progression Diploma

Marketing:

4P’s – Product & Place

Marketing Mix (Continued)

Last week recap: Product– What was important?– http://www.bbc.co.uk/programmes/b00v71v

r How does this fit in with the other ‘P’s?

– http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml

Place

What considerations do you need to make?– What?– Who?– Where can you sell it? – Where should you sell it?

PLACE: 4 distribution channels:-

Manufacturer

wholesaler

consumer (indirect).

Manufacturer gets bulk orders, consumer gets

lower prices

Manufacturer

wholesaler

Retailer

consumer (indirect).

Common in food and drink

industry.

1 2

4 distribution channels:- (continued)

Manufacturer

Retailer

Consumer (indirect).

Common in clothing industry.

Manufacturer

Consumer (direct).

Common in factory shops, mail order

and internet selling. Fastest channel and cheapest for

consumer.

3 4

See you in Two weeks

Happy Holiday!!!!!!!!