programs and research the library and the network: a perspective lorcan dempsey oclc arlington...
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Programs and Research
The library and the network: a perspective
Lorcan DempseyOCLC
Arlington County Virginia All Staff Day
1 December 2006
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Credits
Thanks to Joanne Cantrell for the slides reporting the Perceptions report.
Thanks to Alane Wilson and George Needham for some input and a couple of perceptions slides. The self-service grocery picture is George’s.
The perceptions report is at http://www.oclc.org/reports/2005perceptions.htm
Minitex figures from Bill De John.
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“Putting the world within reach”Arlington County Department of Libraries
Even the most misfitting childWho's chanced upon the library's worth,Sits with the genius of the EarthAnd turns the key to the whole world.
Ted Hughes‘Hear it again’
New Library:The People's Networkhttp://www.ukoln.ac.uk/services/lic/newlibrary/poem.html
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Perceptions
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A homeworkinterlude
Eoghan
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His view of the library ….
Books Complex/fragmented Low gravitational pull Wants to get to ‘fit for purpose’ material quickly
“Why isn’t the library stuff inWikipedia?”
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Books, books, books, rows and rows of books, stacks of books, tables filled with books, people holding
books, people checking out books. Libraries are all about books.
That is what I think and that is what I will always think.
41-year-old from Canada
Books
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“I think the public libraries provide a
very good service to the public but with using the computer it
makes it easier for me to find information I would need on the internet without having to leave my home.” 54-year old from Canada
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What is the first thing you think of when you think of the library?
0
10%
20%
30%
40%
50%
60%
70%
80%
Books Information Building(Environment)
Research Materials Reference Entertainment
12%
69%
Q807
69%69%
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Total Respondents – Visits to the Public Library
97% 97% 97% 96%
9%
27%31%
42%
2%2%2%2%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Canada UnitedKingdom
AustraliaSingapore
India
United States
Walk-in Online Never
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…is the information you get from library sources more or less trustworthy than information you get from search engines?
9% 10%12%
7%9%
21%18%
28%
22%24%
70%
75%
60%
66%69%
0%
10%
20%
30%
40%
50%
60%
70%
80%
TotalRespondents
AustraliaSingapore India
Canada United Kingdom United States
Library sources more trustworthy About the same Library sources less trustworthy
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Total Respondents - Satisfaction with overall experience provided by librarian vs. search engine
VerySatisfied
Satisfied NeitherSatisfied
nor Dissatisfied
Dissatisfied VeryDissatisfied
48%
60%
36%
30%
11% 7%4% 1% 2%1%
Q665 and 1050
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“Lifestyle fit” of information sourcesamong total respondents
0
10%
20%
30%
40%
50%
60%
Library OnlineLibrary
Bookstore
Fits perfectlywithyour lifestyle
Is agood fit foryour lifestyle
Somewhat fits your lifestyle
Does not fityour lifestyle
OnlineBookstore
Q1345
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The Library’s role in the communityamong U.K. respondentsNote: Graph represents those who “Completely agree” or “Agree” with the statements about their library.
75+%
35%
39%
46%
59%
64%
64%
68%
71%
72%
78%
79%
79%
84%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Supports non-native speakers
I s a place for meetings/ community events
Provides access to electronic information remotely
Provides homework support
Provides free information support to less fortunate
Provides free computer/ I nternet access
I s a place to get books/ videos/ music
Promotes childhood learning and development
Provides research support
Supports literacy
Makes needed information freely available
I s a place to read
I s a place to learn
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Remarks:Perceptions
Books and place brand
Library digital resources: Awareness? Fit with lifestyle? Trustworthiness? Satisfaction?
What is distinctive impact?
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The network rewritesthe library?
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First a comment on users
Library enthusiasts Worker bees Drive in users
Library Place Services
Deff studyhttp://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}
Self image based on …?
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Attention
Then Resources scarce, attention abundant
Now Attention scarce, resources abundant
Competition for attention
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Then Visible mediation
Now Self service, invisible mediation
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Then Figure out what you want. Precise search.
Now Broad and refine.
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Then Expertise, place, services: vertically organized around
collections?
Now Expertise, place, services, collections slide away from
each other and are reconfigured ….? Work together powerfully but may also be presented
individually
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Expertise
Collections
System/Service
Place
Library
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Expertise
Visible Assistance Partners in learning Partners in personal development Youth?
Invisible Fit for purpose information resources Network services
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Place
Self service Guided Available for consultancy
Third place Learning place Community fabric At home Youth?
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example
Local history – then and now Pamphlets, parish newsletters, local organizations,
papers, …
Local history - now Websites Photographs Flash drive ….
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WestervillePublic Library
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Services
Self serviceLifestyle
e.g. Audio
Workflow
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Change
1. Adding value: synthesise, specialise, mobilise
2. Gravitational pull: the long tail revisited
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Adding value
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Synthesize - to combine often diverse conceptions into a coherent whole.
Synthesize
Web services
Patron services
Content
Policies
Registries
Forward knowledge
Fulfillment services
Mobilize
Specialize - involve specific knowledge in order to serve a particular purpose; to apply or direct to specific end or use.
Specialize
…
Mobilize - to put into action
Workplace applications - points of need
Profiles
• Local service• Local added value• Local context• Local knowledge
Robin Murray
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Synthesise, local
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Synthesise, local
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Synthesise, local
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Synthesise, network
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Synthesise, network
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Synthesise, network
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Synthesise, network
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Synthesise, regional
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Synthesise, network
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Synthesise, network
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Synthesise, regional
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Synthesise, data
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Mobilize, local
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Mobilize
Specialize
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Specialize, Local
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Mobilize, Local
Mobilize
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Gravitational pull
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URL is the currency of the web
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The long tail
Impact?
Systemwide efficiences
Aggregation of supply•Unified discovery•Low transaction costs
Aggregation of demand
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Minitex: impact of improved access to discovery and request
“In fiscal year 2004, the Gateway generated 115,696 requests; in fiscal year 2005, the Gateway generated 158,415 requests; and in fiscal year 2006, the Gateway generated 375,198 requests. That FY06 figure is an increase of 224% from FY04!”
(patron and librarian generated requests)
40% for media materials
(Thanks to Bill DeJohn for these figures)
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The Tri-College Library Consortium experience
From Library Buildings and the Building of a CollaborativeResearch Collection at the Tri-College Library Consortium (2003)
Rates of Borrowing from Non-Home CampusesPatron’s Campus Pre-Tripod 1995 1996 1997 1998 1999 2000 2001Bryn Mawr 23% 32% 30% 30% 32% 32% 29% 31% Haverford 26% 28% 25% 25% 30% 30% 29% 37%Swarthmore 7% 12% 11% 17% 15% 19% 19% 20%
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Attention Where are your users? Adding value: synthesise, specialize, mobilize Getting into the user flow on the network Place, expertise, collections, services
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