programme - african cristal festival 2017 (en)

HUNTING FORCREATIVITY AND INNOVATION

10 > 12 MAY 2017MARRAKESH, MOROCCO

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Africa as the cradle of humankind constituting a mosaic of peoples and communities, is culturally diversified even within states. It is difficult to talk about the African consumer using the singular form without fearing the consumer society as a synonym of uniformization. Are local and international brands playing a role in preserving cultural identities and building a trust relationship ? Considering the socio-economic challenges such as the informal economy, we should be afro-optimist and keep on taking technological, digital and human leaps that will transform Africa !

Cultures, innovation, mobility and creativityare the watchwords of this edition.

THEMEBUILD THE FUTURE, CONNECT CULTURES!





M AY 1 0 t h We d n e s d a y

M AY 1 1 t h T h u r s d a y

8PM

10.AM

–

12.30 PM

12.30 PM –

2.30PM

2.30PM

–

5PM

PROGRAMME

Pre-opening dinner

AFRICAN CULTURES, IDENTITY, BRANDS & CREATIVITY

1/STATE OF THE SOCIETY :

OPENING SPEECHMAJID EL GHAZOUANIPresident UACC – Morocco

KEYNOTE : Cultures in Africa : keeping diversity for a more unique spirit ?

PANEL : Brands & cultural diversity : the reality of the threat ?

KEYNOTE : Is there such a thing as an African consumer ?

FACE OFF : Does Media reinforce or destroy cultural identities ?

2/AFRICAN EXPRESSION :

KEYNOTE : Nollywood : when Africa leads a new world

SPEED PITCHING : African culture in Advertising

PANEL : Reality of a new african media and digital expressionDigital and traditionnal young media leaders creating new language, new exchange.

INTERVIEWS, KEYNOTES OR PANEL Celebrating African Talent

Networking Lunch

LET’S BUILD THE FUTURE AND CONNECT CULTURES !

MENA CRISTAL AWARD CEREMONY

Cocktail reception sponsored by

Dinner sponsored by

7PM

9PM

5.30PM



F R I D AY 1 2 T H M AY

10.30 AM

–

12.30 PM

2.30PM

–

5PM

1/PERSPECTIVES : building the Africa of tomorrow

KEYNOTE : Let’s be Afro-optimist !

PANEL : How does the Mobile transform society in Africa ?

SPEED-PITCHING : Africatech, let’s imagine Africa in 2030

KEYNOTE : Brands & sustainable development

AFRO-OPTIMISM : BRANDS & GROWTH

2/TRANSFORMATION in the African society ?

PANEL : Can the collaborative economy restructure the African economy ?

INTERVIEWS : Brands, gender issues & Women freedom

PANEL: Mobility and media coverage : how to end the isolation ?

KEYNOTE : « Yes, We African »

Cocktail reception sponsored by GALA DINNER & AFRICAN CRISTAL FESTIVAL AWARD CEREMONY sponsored by

OUTSTANDING MERIT AWARD to Roy Haddad,WPP’s Director of MENA & Chairman of J. Walter ThompsonMiddle East and Africa

12.30 PM –

2.30PMNetworking Lunch sponsored by

PROGRAMME

LET’S BUILD THE FUTURE AND CONNECT CULTURES !

SHORTLISTS SCREENING Digital & Mobile Cristal – Promo & Direct Cristal – Outdoor Cristal – Radio Cristal – FilmCristal – Integrated Cristal – Media Cristal – Press Cristal Lunch

7PM

9PM

programme - african cristal festival 2017 (en)

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