programmatic workflow mediascape australian market … · programmatic che proximity ad science...
TRANSCRIPT
INDUSTRYMEASUREMENT
PUBLISHER
SELLPLATFORMSSupplySidePlaJorm(SSP)
TRADINGDESKAgency
Indie
DMP/DATAPARTNERS
PRODUCED BY
AGENCY/CLIENTADSERVER
PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market – as at June 2017
Consumer>Publisher>AdServer>AutomatedGuaranteed>Agency/ClientAdServer>AdverFser>
Consumer>Publisher>AdServer>SellPla\orms>AdExchange>BuyPla\orms>TradingDesk>Agency/ClientAdServer>AdverFser>RetargeFng>
Consumer>Publisher>AdServer>Data/Measurement/AnalyFcs>Agency/ClientAdServer>AdverFser>
CONSUMER
PUBLISHERADSERVER
ADVERTISER
ADEXCHANGE
AutomatedGuaranteed
BUYPLATFORMSDemandSidePlaJorm(DSP)
RETARGETING
CAMPAIGNANALYTICS:ASribuUon/VerificaUon