programm s-ge impulse: asia event

“S-GE IMPULSE: ASIA” on June 23 and 24, 2015Gottlieb Duttweiler Institut GDI, Rüschlikon

OFFICIAL PROGRAMMES PREMIUM PARTNER

RISING MIDDLE CLASS: THE ASIAN CENTURY HAS STARTED

S-GE IMPULSE: ASIA2

Rising Middle Class: The Asian Century has startedAsia is considered the growth engine of the world

economy in the 21st century. As an export mar-

ket, the continent is gaining in importance for

Swiss SME as well. Currently, about 25% of Swiss

exports are directed to Asian countries. That is

just the tip of the iceberg. The two-day event

“S-GE IMPULSE: ASIA” featuring inspiring testi-

monials and experts as well as hands-on advice

by our consultants provides exporters with unique

insights into business opportunities on all key

markets in Asia.

Access to the most attractive growth markets in Asia is of increasing importance for Swiss SMEs. As the new heavyweight in the global economy, Asia has companies. Unlike in Europe and North America, Asian often boast a GDP growth rate of more than 5 % annually. A demand for quality goods with a Swiss reputation is becoming stronger accordingly.

“S-GE IMPULSE: ASIA”The “S-GE IMPULSE: ASIA” event has been held annually since 2014, reflecting the attention this growing economic region deserves. With recent informa-tion, tailored consulting and networking opportunities, Switzerland Global Enterprise is looking to help open up new markets, highlight specific business opportunities and motivate entrepreneurs to take advantage of the potential within the Asian markets.

The second “S-GE IMPULSE: ASIA” on June 23 and 24 at the GDI Rüschlikon will be dedicated to the “Rising Middle Class: The Asian Century has started” and is going to show captivating and surprising real-life examples of success-ful Swiss companies from India to Malaysia, China or Japan. Participants will obtain first-hand information directly from our Swiss Business Hub directors. Exciting success story films are going to complement expert speeches and entrepreneur panel discussions.

THE 2015 PROGRAM FEATURES THE FOLLOWINGAmong others, these are some of the key topics which will be covered: · Optimization of your value chain · Entry strategies to conquer growth markets · Importance of existing and potential savings of pending Free Trade Agreements

· First hand experience reports and practical tips from SME · Heads of Swiss Business Hubs share unique insights of their “home market”

YOUR CONTACT

WOLFGANG SCHANZENBACHRegional Director Asia PacificT +41 44 365 52 [email protected]

S-GE IMPULSE: ASIA2

Program overview Over the course of two days, Asia as a region

will be explored in detail. Design the program

to match your personal needs.

COUNTRY CONSULTINGOptional country-specific consulting is available, parallel to the main program and tailored to your interests.

Individual country-specific

consulting on Southeast Asia


consulting on China and Hongkong

Networking cocktail

China and Hong Kong

Southeast Asiawith key ASEAN countries

Afte

rnoo

nAf

tern

oon

Mor

ning

Mor

ning

Networking lunch

Day 1

Networking cocktail

Japan and South Korea


consulting on India

IndiaIndividual

country-specificconsulting on Japan

and South Korea

Networking lunch

Day 2REGISTER NOWs-ge.com/impulseAsia

TWITTER AS WELL OR FOLLOW THE SUBJECT #impasia

MODERATION

BARBARA LÜTHIFreelance Asia correspondent SRF and Asia expert

S-GE IMPULSE: ASIA3

COUNTRY CONSULTING 14:00–17:30Free country-specific consulting sessions with the head of Swiss Business Hub ASEAN Singapore and our S-GE consultant regarding your export plans.Please register in advance.

SOUTHEAST ASIAJUNE 23, 2015, 08:30–12:30

08:30Registration and welcome coffee

09:00Welcome and introductionWOLFGANG SCHANZENBACH

09:10Welcome and introductionKARIN FRICKHead of Think Tank and Member of the Executive Board at Gottlieb Duttweiler Institute (GDI)

09:20Southeast Asia - Introduction and overviewBARBARA LÜTHI KIAN-BOON LIMHead of Swiss Business Hub ASEAN Singapore

09:35ASEAN Economic Community (AEC) 2015 – a valid option for Swiss SME's?FELIX SUTTERPartner, Head Asia Business Group, PwC

09:55Saving Potential for Swiss Exporters of future FTA‘s with Indonesia, Malaysia and Vietnam PATRICK ZILTENERPh.D., Senior Researcher +Lecturer, University of Zurich

10:05Global Sourcing – Indonesia for SwitzerlandANTON SANTOSOPresident Director, STI-PrecisionIndonesia

10:30Coffee break

11:00market entry of Aenova GmbH in SingapurHEINER HOPPMANN CEO of Aenova Holding GmbH

11:25Market needs - Differences between Malaysia and SingaporeCHRISTIAN VETTERLICEO of Aston Foods AG

11:50Rising middle class in the focusHEINZ THÜRINGHead of Instradent Global Finance + Operations, Institut Straumann AG

12:05Panel discussion“the different market entry strategies”discussion participants: HEINER HOPPMANN, CHRISTIAN VETTERLI AND HEINZ THÜRINGmoderated by ANGELA DI ROSA and KIAN-BOON LIM

12:25ConclusionWOLFGANG SCHANZENBACHBARBARA LÜTHI

12:30Lunch

ANGELA DI ROSAConsultant South East AsiaT +41 44 365 54 [email protected]

YOUR CONTACT

ASEAN – the next destination in Asia!Program

S-GE IMPULSE: ASIA4

CHINA AND HONG KONGJUNE 23, 2015, 13:30–17:30



14:10Black Rainstorm Signal over Hong Kong?BARBARA LÜTHIFRANK EGGMANNHead of Swiss Business Hub Hongkong

14:25Sanitized in Greater China – challenges in the textile industryURS STALDERCEO of Sanitized AG

14:50Chinese middle class success based on long term quality growthCHRISTINE SCHMID Managing Director Credit Suisse AG and Head of Global Equity and Credit ResearchFAN, CHEUK WANManaging Director of Credit Suisse Hongkong and Chief Investment Officer Asia Pacific, Credit Suisse Private Banking and Wealth Management

15:15China – Perception and reality – is it really different?BARBARA LÜTHIALAIN GRAFHead of Swiss Business Hub China

15:30Coffee break

16:00Introduction of the Sino-Swiss Zhenjiang Ecological Industrial Park (SSZEIP)MICHELLE ZHAO Chairwoman and General Manager Jiangsu Scitury Allied Investment and Development Co., Ltd.

16:10Ypsomed – Rising Middle Class impact for a medical supplier in ChinaORFEO NIEDERMANNBusiness Development Director, Ypsomed AG

16:35Mission Impossible? The new Leadership ChallengesNICOLE BRANDESInternational Speaker, Global Mindset Thriver

16:50Panel discussion“invisible challenges doing business in China”discussion participants: URS STALDER, ORFEO NIEDERMANN, NICOLE BRANDES and ALAIN GRAF moderated by BARBARA LÜTHI


17:30Networking cocktail

COUNTRY CONSULTING 09:00–12:30Free country-specific consulting sessions with the heads of the Swiss Business Hubs China and Hongkong, Hongkong and our S-GE consultant regarding your export plans.Please register in advance.

DANIEL BONTSenior Consultant China, Hong Kong, Taiwan and ANZT +41 44 365 55 [email protected]

YOUR CONTACT

Rising Middle Class in China – what does it mean to your industry?Program

S-GE IMPULSE: ASIA5

COUNTRY CONSULTING 14:00 –17:30Free country- specific consulting sessions with the head of the Swiss Business Hub India and our S-GE con-sultant regarding your export plans. Please register in advance.

ProgramINDIAJUNE 24, 2015, 08:30–12:30



09:10Opening remarks – why Asia matters DANIEL KÜNGCEO of Switzerland Global Enterprise

09:20Opportunities over challenges – India the future growth marketBARBARA LÜTHIMICHAEL ENDERLE Head of Swiss Business Hub India

09:35Indiaʼs rising middle classAJAY SETHIManaging Partner, ASA & Associates LLP

10:00India – what else? LIONEL SCHLESSINGEROwner and Delegate of the Boardof Directors, Monopol Colors

10:30Coffee break

11:00“Shock’n‘Roll” Business Development in India STEPHAN WARTMANNCEO of Brugg Rope TechnologyHolding AG

11:25The Swiss Art of Expression – Laufen BathroomCulture in India FRANK LIEBETRAUCommercial Director Kartell byLaufen & International Sales & Marketing Manager Subsidiaries

11:50Panel discussion“Is India a market Swiss SME’s cannot afford to miss?”discussion participants LIONEL SCHLESSINGER, STEPHAN WARTMANN AND FRANK LIEBETRAUmoderated by MICHAEL ENDERLE


12:30Lunch

BEAT INEICHENSenior Consultant South AsiaT +41 44 365 54 [email protected]

YOUR CONTACT

India’s demography – accelerating economic growth

S-GE IMPULSE: ASIA6

Program

COUNTRY CONSULTING 09:00–12:30Free country-specific consulting sessions with the heads of Swiss Business Hub Japan and South Korea and our S-GE consultant regarding your export plans.Please register in advance.

MARKET STUDYAll participants will receive a free copy of the market study “Opportunities for Swiss SMEs in the Korean Automotive Sector”

JAPAN AND SOUTH KOREAJUNE 24, 2015, 13:30–17:30



14:10Japan as Stepping Stone to South East AsiaBARBARA LÜTHIROGER ZBINDEN Head of Swiss Business Hub Japan

14:25Supporting your distribution and export decisions in Japan/South-Korea (and Asia) through customs- and trade complianceTHOMAS KOFLER Sales Director DACH Amber RoadSwitzerland AG

14:50Success and Failure in JapanAUGUST SIDLERLiaison Engineer

15:15South Korea - High-Tech country at its bestBARBARA LÜTHI CLAUDIO MAZZUCCHELLI Head of Swiss Business Hub South Korea

15:30Coffee break

16:00“Opportunities for Swiss SMEs in the Korean Automotive Sector”PETER A. UNDERWOODSenior Partner IRC

16:25Oetiker’s way to the Far East!THOMAS MEIER-BICKELCEO of Oetiker AG

16:50panel discussion“Importance of Japan & Korea for the rest of Asia”discussion participants DR. ANJA SCHULZE, AUGUST SIDLER, PETER A. UNDERWOOD and THOMAS MEIER-BICKELmoderated by BARBARA LÜTHI


17:30Networking cocktail

STEFAN BARNYSenior Consultant Japan and South KoreaT +41 44 365 54 [email protected]

YOUR CONTACT

Japan – technology reference market for successful business in AsiaSouth Korea – the driving force of economic growth in Asia

S-GE IMPULSE: ASIA7

Registration“S-GE IMPULSE: ASIA”June 23 and 24, 2015Gottlieb Duttweiler Institut, Rüschlikon

I would like to register for the event (price per person excluding VAT) including the market studies from Switzerland Global Enterprise

PRICE FOR MEMBERS/NONMEMBERSHalf-day CHF 70.–/CHF 120.–Day pass CHF 120.–/CHF 200.–Two-day pass CHF 200.–/CHF 320.–

I am a member of Switzerland Global Enterprise

PRESENTATIONS JUNE 23, 2015Southeast Asia (8:30–12:30)China + Hong Kong (13:30–17:30)

COUNTRY CONSULTATIONS JUNE 23, 2015 (45 MIN EACH)China + Hong Kong (morning)Southeast Asia (afternoon)

PRESENTATIONS JUNE 24, 2015India (8.30–12.30)Japan + South Korea (13:30–17:30)

COUNTRY CONSULTATIONS JUNE 24, 2015 (45 MIN EACH)Japan + South Korea (morning)India (afternoon)

I'M ALSO INTERESTED INInformation about the Swiss Import Promotion ProgramMonthly newsletter export.newsInformation about Switzerland Global Enterprise membershipCountries outside Asia

YOUR CONTACT INFORMATION

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POSITION

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Registration deadline for “S-GE IMPULSE: ASIA” June 20, 2015

s-ge.com/impulseAsia

[email protected] +41 44 365 52 20 Fax +41 44 365 52 21

For cancellations of registrations up to 10 days before the start of the event at Switzerland Global Enterprise, 50 % of the total price will be charged. For cancellations after that time the full price will be charged. The registering parties can arrange for someone else to attend in their place at no additional cost. Participants hereby acknowledge that the event program can change at any time.

S-GE IMPULSE: ASIA8

Many thanks to our partners

PREMIUM PARTNER

STRATEGIC PARTNERS

COOPERATION PARTNERS

© SWITZERLAND GLOBAL ENTERPRISE MAY 2015. All rights reserved.

Switzerland Global EnterpriseStampfenbachstrasse 85CH-8006 ZürichT +41 44 365 51 51

Switzerland Global EnterpriseCorso Elvezia 16CH-6901 LuganoT +41 91 601 86 86

Switzerland Global EnterpriseAvenue d’Ouchy 47 – CP 315CH-1001 LausanneT +41 21 545 94 94

[email protected]

ExportHelps-ge.com/[email protected] +41 844 811 812

programm s-ge impulse: asia event

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