profitable donor retention increasing average gift not profitable amassing more donors
DESCRIPTION
Profitable Donor Retention Increasing Average Gift Not Profitable Amassing More Donors. A real World Example. DIGGING IN. IMPACT OF RETENTION VS AQUISITION. National RETENTION DATA FROM FEP. OVERALL RETENTION 39% NEW DONOR RETENTION 22.9% REPEAT DONOR RETENTION 60.8% - PowerPoint PPT PresentationTRANSCRIPT
PROFITABLE
DONOR RETENTIONINCREASING AVERAGE GIFT
NOT PROFITABLE
AMASSING MORE DONORS
A REAL WORLD EXAMPLE
YEAR # DONORS RAISED AVG GIFT
2011 154 $427,425 $2,775
2012 291 $468,245 $1,609
2013 379 $423,383 $1,123
DIGGING INGAIN/LOSS CATEGORY GIFTSNEW $ 187,845
RECAPTURED $ 4,115
UPGRADED $ 31,648
DOWNGRADED $ 93,110
LAPSED NEW $ 65,374
LAPSED REPEAT $ 110,985
NET (GAIN-LOSS) - $45,862
IMPACT OF RETENTION VS AQUISITION
NATIONAL RETENTION DATA FROM FEPOVERALL RETENTION 39%
NEW DONOR RETENTION 22.9%
REPEAT DONOR RETENTION 60.8%
More than SIX out of every TEN donors from last year will NOT donate this year!
NONPROFIT COMMUNICATIONS TRENDS 2014 STUDY
Donor Retention is a top goal: Dev. Dir. 64% vs. E.D. 34%