CORE COMPETENCIES

Corporate Identity & Branding Product Launch

Sales Support Promotional Planning Technical Writing Strategic Marketing

Investor & Analyst Relations Annual Reports

Brochures, Catalogs Data Sheets

Product Selectors Multimedia Content Mobile Apps Marketing Collateral

e-Promotions & Advertising Product Positioning

Budgeting ROI Analysis

Public Relations Social Media Strategy

Sales Lead Demand Generation Database Management

White Papers Technical Articles

Speaking Engagements Merger and Acquisition Communications and Integration

Trade Shows, Webinars Meetings and Online Events

Video Scripts Multimedia Presentations

Competitive Analysis Market Research Business Intelligence

Business and Media Outreach Customer Communications Website Content & Search Optimization Industry Conferences

Sales events

MARKETING COMMUNICATIONS & e-BUSINESS PROFESSIONAL

Experienced marketing and e-business professional enabling technology organi-zations to build and optimize their brands. Background spans fluid filtration, water quality, life sciences, consumer/ com-mercial and medical electronics, product certification & safety testing, advanced materials, renewable energy and home-land security.

CRAIG B. LAZINSKY BUSINESS COMMUNICATIONS

NH Bus ID#628890

10 Nelson Farm Road, Derry, NH 03038 E-mail: craiglazinsky@comcast.net

Mobile Tel: 603-560-1871 http://www.linkedin.com/in/craiglazinsky

Craig LazinskyBusiness Communications

Craig LazinskyBusiness Communications

MARKETING COMMUNICATIONS &

e-BUSINESS PROFESSIONAL

Experienced marketing and e-business professional enabling technology organizations to build and optimize their brands. Background spans fluid filtration, water quality, life sciences, consumer, commer-cial and medical electronics, product certifi-cation & safety testing, advanced materials, renewable energy and homeland security.

Deliverables include:

• Website content, optimization, e-commerce solutions, mobile applications

• e-marketing campaigns, digital communica-tions and video development

• Corporate and marketing collateral, brochures, white papers, data sheets, presentations

• Sales channel support, demand generation, sales tools, sales lead and fulfillment programs

• Public and media relations, trade shows, customer seminars, meetings, online events

• Strategy and execution for product position-ing and launch

• Brand image enhancement, market research, business intelligence

EXPERIENCE

MATERIALS & ENVIRONMENTAL

Advanced Materials Clean Membranes - water purification

NanoMas Technologies - nanomaterials for printing flexible electronics, solar cells, RFID, medical applications

Parker Hannifin Chomerics - electronic materials for electronics, telecommunica-tions, medical, fuel cells, renewable energy

Chemicals & Environmental ControlAlfa Aesar Research Chemicals

United Technologies Carrier Air Conditioning

SECURITY & DEFENSE M2 Technologies Non-Lethal Weapons Solutions

FLIR Systems Infrared cameras and night-vision surveillance

ELECTRONICS & TECHNOLOGY

Water Quality Liquid Purification & Control

Mettler Toledo – Pure water instruments for pharmaceutical, electronics, food, beverage and power industries

Entegris – Liquid/Gas Purification & Flow for semiconductors and photovoltaics

Bureau Veritas - Electronics safety testing

Electronics Equipment & InstrumentsCookson Electronics/Speedline Balzers Vacuum (Oerlikon)Pfeiffer Vacuum – Vacuum pumps,

analytical instruments

Craig LazinskyBusiness Communications