Professor McElhaney20 April 2009

Who is this social entrepreneur?

Stefan, you owe a 9-year old Girl Scout $12!

Mili?

Jessica?

Toms Shoes' model is sell a pair, give a pair away To date, Blake has given away 140,000 pairs of shoes in

U.S., Argentina, Ethiopia & South Africa. This year, expects to donate 300,000 pairs of shoes,

bring in $13 million in sales & work toward his goal of eradicating podoconiosis in Ethiopia, a deforming foot disease caused by walking barefoot in silica-rich soil.

Blake Mycoskie

Green-Marketing Revolution Defies Economic Downturn

Datamonitor shows 458 launches in 2009 of CPG products that claim to be sustainable, environmentally friendly or "eco-friendly."

If that pace holds, it will 3X number of green launches last year, which in turn was 2X the number in 2007.

Seventh Generation CEO Jeffrey Hollender said his company's sales were up 50% last year and 20% in March year over year despite Clorox, Church & Dwight and now SC Johnson entering the space.

What is the crux of the issue between Russell Athletic & the UCs?

In your opinion, how has Russell handled the situation to-date? 

What are the key risks % opportunities for Russell and the UC system?

What role has Students Against Sweatshops, The Fair Labor Association (FLA), and the Workers Rights Consortium (WRC) played in the discussions between the UC system & Russell Athletic?

What steps do you think the UC system should take? 

In teams, develop set of recs for Russell

Crisis management & communications CSR strategy Reputational repair

We recommended to the UC President that we not renew the Russell contract

Impact of CSR? 11 campuses, no product Brand & reputation Being the subject of this teaching case Recruitment & retention